Applied Business and Media Psychology

Study overview

The Bachelor's degree programme in Applied Business and Media Psychology (AWM) focuses on specific knowledge and skills from the fields of business and media studies in addition to the relevant fundamentals of psychology. The main aim is to promote interdisciplinary skills in the fields of business and media psychology.

The Bachelor's degree programme in Applied Business and Media Psychology addresses this interdisciplinary interface between the three fields of psychology, business and media and addresses the requirements of the modern labour market.

The aim is to train interdisciplinary experts who have structured and analytical ways of thinking in order to design economic business and media offers, implement them and successfully optimise them using their psychological expertise. The Applied Business and Media Psychology programme prepares students to work as business and media psychologists in a variety of fields.

It is important to note that the AWM degree programme is not the same as a traditional psychology degree and therefore does not provide a qualification for dealing with mentally ill people.

Short form	AWM
Type of study	Full time
Admission restrictions	yes
Standard period of study	7 semester
Award	Bachelor of Arts (B.Sc.)
Start of studies	Winter semester
Lecture location	Ansbach
Language of instruction	German
Organisational questions	studiengangskoordination-awm(at)hs-ansbach.de
Course management	Prof. Dr. Barbara Kühnlenz
Student advisory service	Prof. Dr. Barbara Kühnlenz studienfachberatung.awm(at)hs-ansbach.de

Course flyer (German)

The module guide (German)

Study and examination regulations for all years

Programme Structure

In the Bachelor's programme in Applied Economics and Media Psychology, students acquire fundamental methodological and theoretical knowledge as well as a broad base of content in the first semesters. The focus is on three core competencies:

Economics
Media Studies
Psychology

Structure of the first semesters
The first three semesters are primarily devoted to acquiring methodological and theoretical foundations and preparing students for two practice-oriented research projects in the fourth and fifth semesters.

Advanced study and application
Starting in the fourth semester, practical projects and advanced specialisation modules in the fields of economic and media psychology are offered. These enable students to further develop their knowledge and build their profile in a targeted manner.

Practical semester
The sixth semester includes a career-oriented internship that provides intensive insight into the working world. This practical semester can be completed at home or abroad and provides a solid foundation for a wide range of career fields.

Elective area
In the elective area, students have the opportunity to set their own priorities, depending on their individual interests and strengths. The practical orientation runs through the entire programme and provides targeted preparation for later career entry.

Bachelor's thesis
The seventh semester is devoted to the Bachelor's thesis, in which the knowledge acquired is applied and deepened in an independent project.

Areas of Focus

Between the two main subjects of business psychology and media psychology, the programme offers a wide range of specialisations for in-depth study. Currently, students can choose between:

This diversity enables you to work in different areas of business and industries after graduation. The programme aims to provide you with sound psychological methods that you can use to effectively integrate scientific findings into business processes.
In addition to technical, methodological and practical skills, you will also acquire individual key qualifications and social skills, which you will gain in particular through a variety of elective modules.

Study Objective

The bachelor's degree programme in Applied Business and Media Psychology addresses this interdisciplinary interface between the three fields of psychology, business and media, responding to the demands of the modern job market.

Career goal: The programme aims to produce interdisciplinary experts who possess structured and analytical thinking skills, enabling them to design and implement economic business and media offerings and successfully optimise them using their psychological expertise.

In order to prepare students optimally for an international career, some modules are offered exclusively in English. English is not only the language of science, but also the basis for communication in international economic relations.

Job prospects

The Bachelor's programme in Applied Business and Media Psychology provides students with a broad foundation in the disciplines of business and media studies, as well as comprehensive knowledge of application-oriented psychology.

This holistic perspective qualifies our future graduates for a wide range of fields of activity. Our students go on to work in areas such as public relations, internal communication, design and conception of media products, online marketing, market research and evaluation, data science, organisational development, human resources, employer branding, change management, leadership and many other positions. Not to be forgotten are business areas that do not even exist at the moment (keyword: human-robot interaction). Especially in times of digital change, there is a strong demand for graduates with an interdisciplinary range of skills that make them versatile in companies.

Studying in this field opens up numerous exciting career opportunities, including:

Impressions from the degree programme

Alumni about AWM

AWM Moments

The Applied Business and Media Psychology programme thrives on moments that go beyond traditional studies. In AWM Moments, we show what makes the programme special – whether it's looking beyond the horizon at international cultures or interacting with young visitors to the university.

AWM International stands for education with a global perspective. Students experience exciting and enriching excursions to companies and institutions at home and abroad. In addition, there is the opportunity to spend a
semester abroad at one of our partner universities. Intercultural events at the university also offer the chance to learn new perspectives and further develop one's own skills. In this way, AWM promotes thinking beyond borders and prepares students for a networked, international working environment.

Young visitors have also been given the opportunity to take a look behind the scenes of the degree programme. For example, a cooperation with the Ansbach authorities took place during the summer holiday programme on the topic of artificial intelligence and social robots – an exciting day for everyone involved.

FAQ

Frequently asked questions (and answers) from prospective students about the AWM degree programme

Question: When is the application deadline for the degree programme "Applied Business and Media Psychology"?
Answer: Please check the deadlines on the homepage of the Ansbach University of Applied Sciences website or on the page for prospective students.
Question: Can I also apply to start the degree programme "Applied Business and Media Psychology" in the summer semester?
Answer: All application options for the coming semester can be found on the university's own application portal.
In principle, only applications for higher semesters (not first semesters) are possible for the summer semester.
Question: What literature do you recommend to make it easier to start studying?
Answer: Basically, your lecturers will provide you with sufficient literature. A good overview of the basics of psychology is provided by Zimbardo's textbook, for example.
Question: What job and career opportunities does this degree programme offer?
Answer: Please read the information on the programme page on the Ansbach University of Applied Sciences website.
Question: Can I study a Master's programme in psychology or business administration after completing a Bachelor's degree?
Answer: A Bachelor's degree generally qualifies you for a Master's programme. However, you must pay attention to the specific admission requirements of the Master's programme. This is regulated by the college/university that accepts you.
Question: I have a special request for which I have not found any answers on the pages of Ansbach University of Applied Sciences. Where can I get an answer?
Answer: Please contact the General Student Advisory Service.
Question: I have questions about the content of the programme; who can I contact?
Answer: Please first read the information on the programme page. Then contact the programme director Prof. Dr. Patrick Gröner.
Question: Is this degree programme subject to admission restrictions or what is the NC?
Answer: Yes, admission to this degree programme will be restricted from winter semester 2021/2022. Here, admission is based on the (subject) Abitur grade. Which grade forms the cut-off grade here depends on the number of applicants and their respective grade point averages. We are therefore unable to provide any information on this.
Question: Is there a selection procedure / test?
Answer: No, there is no selection procedure or test.
Question: I have a typical question about starting my studies (e.g. campus map, living in Ansbach, dates); where can I find information on this?
Answer: Please check the homepage or the Service section.
Question: Can AWM be studied dual?
Answer: Yes, the degree programme can be studied dual, either as a degree programme with in-depth practice or as a combined degree programme. Prospective students usually look for a training / practice partner themselves. You can find all the information here.
Question: What is the difference between AWM and a "normal" psychology Bachelor's programme?
Answer: An undergraduate Bachelor's degree in psychology invests significantly more time in specialised basic subjects such as developmental psychology, differential psychology or biopsychology. In contrast, the AWM degree programme is clearly more application-oriented and (only) in this sense it prepares students more early and specifically for a career.
Question: Question: Does it make sense to do a Master's degree in Business Psychology after graduating from AWM?
Answer: If the career profile of business psychology is a clear goal, then a Master's programme following AWM can make sense. However, it is important to check that the Master's programme builds on AWM in a meaningful way and that there is not too much overlap. A sensible option may also be to choose a degree programme in a related professional field, such as marketing, human resources or digital transformation. Finally, a sensible third option is to deepen your knowledge in the focus areas that AWM offers, such as data science or usability topics, as part of a Master's programme.

Prof. Dr. Barbara Kühnlenz

Studiengangsleitung Angewandte Wirtschafts- und Medienpsychologie (AWM)

0981 4877-209 66.1.13 nach Vereinbarung barbara.kuehnlenz vCard

Applied Business and Media Psychology (AWM)

Studying in this field opens up numerous exciting career opportunities, including:

Frequently asked questions (and answers) from prospective students about the AWM degree programme

Prof. Dr. Barbara Kühnlenz

Prof. Dr. Barbara Kühnlenz

Prof. Dr. habil. Sebastian Sauer

Prof. Dr. habil. Sebastian Sauer

Prof. Dr. Patrick Gröner

Prof. Dr. Patrick Gröner

Prof. Dr. Simon Gollisch

Prof. Dr. Simon Gollisch

Prof. Dr. Katharina Klug

Prof. Dr. Katharina Klug

Prof. Dr. Magdalena Molina

Prof. Dr. Magdalena Molina

Prof. Dr. Melanie Verhovnik-Heinze

Prof. Dr. Melanie Verhovnik-Heinze

Prof. Dr. Sarah Schöllhammer

Prof. Dr. Sarah Schöllhammer

Dr. Christian Alexander Gebhard

Dr. Christian Alexander Gebhard

Prof. Dr. Dominik Kögel

Prof. Dr. Dominik Kögel

Prof. Dr. Christine Dauth

Prof. Dr. Christine Dauth

Lehre und Forschung

Betreuung von Bachelor- und Masterarbeiten

Publikationen

Matthias Erdmann

Matthias Erdmann

Franziska Hoffmann

Franziska Hoffmann

Katharina Paetzold-Dave

Katharina Paetzold-Dave

Franziska Kühn

Franziska Kühn