Marketing...

  • is more than just advertising and sales
  • combines logic with heart and intuition
  • is universally applicable
  • connects the past with the present
  • is interdisciplinary
  • connects human intelligence with artificial intelligence
  • is future-oriented
  • connects market research with futurology

What to expect

  • Opening up one's own thought blocks
  • Recognition of new horizons
  • Interactive knowledge transfer
  • Future topics
  • Experimental methods
  • Individual support, coaching and free guidance
  • Practical group work
  • Practical project

Current contents

  • Activating your own creativity and strengthening your power of imagination
  • Playfully regain intuition and inspiration
  • Give your thoughts free rein and have the courage to think differently
  • Strengthening perseverance in creating new ideas
  • Showing the ability to dialogue with others and living an open culture of mistakes
  • Experiment and dissolve your own thinking blocks
  • Practising mindfulness and broadening one's own horizon of thinking

Structure

A total of 20 ECTS, each consisting of 15 ECTS compulsory and 5 ECTS compulsory elective modules:

Marketing compulsory modules

Total 15 ECTS

Applied marketing
(Dr. Jürgen Rippel)

Core competencies in marketing projects
(Claudia Kucharski)

Marktforschung
(Dr. Jürgen Rippel)

Marketing elective modules

Total 5 ECTS

crea-m5 Innovation Management
(Prof. Dr. Jochem Müller)

International Marketing (in English)
(Prof. Dr. Michael Schugk)

Visualise communication
(Inge Emmert)

Social Media
(Inge Emmert)

Banking, Finance
and Investment

Controlling
 

Digital
Business

International
Business Administration

Intercultural
management

Management for
medium-sized companies

Organisation
and management

Human Resources Management

Production and Logistics
Management

Accounting
and taxes

Staff

Dr. Jürgen Rippel

Dr. Jürgen Rippel

Lehrkraft für besondere Aufgaben Betriebswirtschaft (BW)

0981 4877-174 50.3.5 Montag 10.30-11.45 Uhr, nach vorheriger Vereinbarung j.rippel vCard

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Dr. Jürgen Rippel

Dr. Jürgen Rippel – Lehrkraft für besondere Aufgaben Betriebswirtschaft (BW)

 0981 4877-174
50.3.5
Montag 10.30-11.45 Uhr, nach vorheriger Vereinbarung
 
  vCard

Lehrkraft für besondere Aufgaben Betriebswirtschaft (BW)

Funktionen:

  • Lehrkraft für besondere Aufgaben Betriebswirtschaft (BW)
  • Lehrkraft für besondere Aufgaben Kreatives Marketing (KMA)
  • Wissenschaftlicher Leiter Future Lab Ansbach
  • Mitglied Fakultätsrat Wirtschaft
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