Study overview

Our MBA program "Creative Management" offers executives and professionals the ideal part-time study concept at an academic level.

The economic environment is more changeable, uncertain and complex than ever before. In the future, managers must be even better able to deal with this diversity. In this context, it is essential to design, develop and lead organizations that are capable of learning and of facing the future.

Creativity is becoming the most important success factor in corporate and leadership development.

Managers are particularly challenged to create suitable framework conditions for creative problem-solving processes. The part-time MBA program "Creative Management" provides answers and approaches to this challenge.

After all, creative managers run their companies with higher growth rates and success rates than their competitors. A Forrester study, for example, came to the conclusion that companies relying on creativity achieve above-average sales growth. In addition, creative companies are more likely to become market leaders with a higher market share than less creative competitors.

The creative MBA program has a strong practical orientation and promotes the development of management, leadership and innovation skills. Furthermore, it serves the holistic development of personality. The program expands participants' range of competencies to qualify them for higher management and leadership roles across industries.

Interaction with experienced managers from various industries creates a valuable network of experts. Students benefit from cross-industry learning.

In addition to classic content such as management, controlling and marketing, the modules cover aspects such as intuition, system analysis, design thinking, storytelling and art and design. The topics of sustainability and responsibility are also addressed in depth.

The renowned Süddeutsche Zeitung describes the master's program "Creative Management" as an "MBA for creative people" as well as a "trailblazer for new ideas".


Short formKMA
Type of studyExtra-occupational, chargeable
Standard period of study4 semester
AwardMaster of Business Administration (MBA)
Start of studiesWinter semester &
summer semester
Admission restrictions Specific
Lecture locationAnsbach
Language of instructionGerman
Course management Prof. Dr. Jochem Müller
Student advisory serviceProf. Dr. Jochem Müller
Student Servicesstudierendenservice.kma(at)
Information events

Please register via our webform. For online events, you will receive corresponding access data from us.

Decemer 19, 2023 7:00 - 8:00 pm (Zoom)
January 16, 2024 7:00 - 8:00 pm (Zoom)


Creative Management has been assessed by the accreditation, certification and quality assurance institute ACQUIN.

You can see the accreditation and assessment by the ACCREDITATION COUNCIL in the accreditation database (click here).


The two-year part-time MBA program offers the ideal opportunity to combine your professional career with further academic training. The contents of the course are specifically geared to the development of management qualifications and personal development. Through this unique part-time study, the personality matures, and individual decision-making and leadership become more far-sighted, creative and holistic. Executives who possess creativity and innovative strength have a clear competitive advantage. Their companies become outstanding performers. This has become clear, for example, in the innovative ideas of a Steve job which have revolutionised entire industries.

A description of the individual modules can be found in our Navigator.

Module study

You can also attend courses outside of a classical course of study and continue your education in this way. As part of a module course, you can take individual, selected subjects from the regular range of courses. After successful completion of a module, you will receive a certificate. Completed modules can also be credited towards a subsequent course of study. The modular study programme can provide prospective students with a gradual, flexible introduction to a study programme or allow them to acquire professionally relevant academic skills. It is possible to switch from module studies to master studies after each semester.

Winter semester 2023/24

Advantages for companies and students

Students benefit from the personality-building content of the part-time MBA programme. In addition, the companies receive a valuable contribution to securing skilled workers and for their own employer branding. The MBA programme will be a valuable instrument for adapting to the future demands of the market:

  • Promotes creativity as the most important management qualification and increases the innovation and competitiveness of the company.
  • Enables a systematic and holistic development of employee competence and opens up development opportunities.
  • Creates increased employee loyalty through the possibility of part-time studies, especially for specialists with a Bachelor's degree and/or many years of professional experience.
  • Continuing to train proven employees from your own ranks reduces the probability of incorrectly filling an important position with an unknown junior staff member.
  • By supporting top performers to study part-time, companies can significantly improve their corporate image and increase their attractiveness as employers.
  • The extra-occupational students promote the integration of university and company and bring about a continuous exchange of knowledge between theory and practice.
  • The part-time students promote the integration of university and company and bring about a continuous exchange of knowledge between theory and practice.

Target group

The course is aimed at participants who are interested in a scientifically based but also very practice-oriented further education. It is designed as a postgraduate continuing education programme. Managers, entrepreneurs, executives, decision makers, practitioners with or without an economic background who would like to qualify for higher management tasks are in demand. Enterprises can use the MBA study as personnel development and promotion program, in order to promote their employees’’ talents and bind them to the company on a long-term basis.

Teaching methodology and attendance phases

Teaching methodology

The CREA LEADERSHIP® Competence Model reflects the crucial areas of competence that managers need for the successful implementation of their management tasks. This model focuses on holistic personality development (professional, methodical, social, intuitive and personal competencies).

Based on the CREA LEADERSHIP® Competence Model, the different creative strengths of each individual can be used in a structured way in the innovation process. All five fields of competence are systematically promoted and further developed in the MBA program.

Executives are particularly challenged to create framework conditions for creative problem-solving processes. The part-time MBA course in Creative Management provides approaches and answers. Creative managers lead their companies with up to six times higher growth rates and success rates than their competitors.

The part-time MBA course in Creative Management supplements the specific initial academic training with targeted leadership training for managers and high-potential employees from a wide range of disciplines.

Attendance phases

The courses take the special situation of working people into account. The organisational effort and the limited attendance phases are perfectly adapted to the professional activities of the participants.

  • 1st - 3rd semester: per semester 13.5 attendance days + 1 block event
  • 4th semester: attendance time only during the review and to supervise the master’s thesis
  • Classes attendance days: Friday: 13.15 hrs to 19.15 hrs
  • Saturday: 9.00 hrs to 18.00 hrs
  • Block event: 3-day module

Classes take place in limited small groups and special creative rooms using state of the art teaching technology at Ansbach University of Applied Sciences. Some of the block events are held at external venues. Students are personally supervised throughout their studies. The first-class success rate of the course shows the excellent studying conditions.


The lectures take place in the Creativity Centre of the Ansbach University of Applied Sciences. Special, scientifically developed teaching and learning methods are available here, which make this course unique.

Admission requirements

Qualified persons are those with a university degree (Bachelor's, Diplom, Magister or equivalent) and at least one year's professional experience after completing their first degree or providing evidence of a relevant practical activity.

In addition, there is an aptitude test (test or selection interview) to prove the suitability for the course of study.

Proof of the required German language skills of applicants who have not acquired their study qualification at a German-speaking institution. The corresponding proof is provided by passing the German language examination for admission to higher education. German language skills are considered sufficient for the MBA programme "Creative Management" if at least DSH level 2 (DSH2) or TestDAF level 4 (TDN4) has been reached in all parts of the examination.

Application deadlines


Summer semester: Application is possible from November 2 to March 14. The application period can be extended. Study begins on March 15.

Winter semester: Application is possible from May 2 to July 15. The application period can be extended. Study begins on October 1.

A maximum of 15 study places is available.

Module study

Summer semester: Application is possible at any time. Study begins on March 15.

Winter semester: Application is possible at any time. Study begins on October 1.

Admission to the program is possible as long as places are available.

Costs and funding


Fees are charged for part-time studies at Bavarian universities. These are calculated to cover the additional costs arising from the special form of organization. The cost per semester is €3,750 in tuition fees plus €67 student union fee.

Module study

The fee for the modular studies is calculated according to the tuition fee for the course and the number of modules chosen (see fee schedule) plus €67 student union fee per semester.

Further education: Funding and scholarships

Lecture plans

The lecture plans are in German. You can find them on the German page.

Voices of our students

Stefan Brandner

Stefan Brandner

"Innovative, structured and sustainable. For me as an engineer, the right way to get an MBA."

Photo: Copyright by Jasmin Photographie

Raphael Gegner

Raphael Gegner
Project Manager
Diehl Metering GmbH, Ansbach

"Studying was completely different from what I had expected. I always thought of creativity as something reserved for painters, musicians or other artists. Why would creativity even be needed in business? Nevertheless, I was curious and decided to pursue an MBA. Now, a year after graduating, I can look at many things from a different perspective. Creativity is everywhere; even the most conservative bureaucrat possesses it. As with any talent or strength, creativity needs to be understood and targeted. This is exactly where KMA comes in: it enables a journey into the inner "I" and an understanding of how it interacts with the environment. Through this, one learns, among other things, why controlling also requires an intuitive approach and why it resembles a leap into the depths that can be compared to one or the other meeting. But beware: Some experiences could be formative!"

Cornelia Kaiser

Cornelia Kaiser
Business economist - organization and process development

"After years of professional activity, I felt that I needed another 'ignition stage' to give my everyday work new impetus. The MBA program exceeded my original goal: I found not only new impetus, but also renewed meaning and content. After initially brushing up on long-forgotten business administration basics, it was always about creative different thinking. The intensive occupation with my own personality, the rediscovery of creativity and the allowing of my intuition did me a lot of good. The exchange with lecturers and fellow students is at eye level, so I always looked forward to the upcoming modules. A pity it's over."

Artur Markowski

Artur Markowski

"My expectations of supplementing my professional experience with new methods and approaches in various management disciplines were completely fulfilled. The different profiles of the fellow students and the lecturers led to a very fruitful exchange through the different perspectives. Even though it was quite demanding in terms of time and content, the studies were easy to combine with everyday work. The freedom to focus on specific topics in the individual modules was particularly exciting for me."

Peter Schreiber

Peter Schreiber
Business economist - Organization and process development
Schüller Möbelwerk KG

"The part-time MBA can be combined very well with job and family. Creativity and holistic thinking is needed in all situations in life. What you learn - as well as the experiences you make - broaden your perspective."

Dr. Ulrich Gabriel Strunz

Dr. Ulrich Gabriel Strunz
Managing director
Strunz GmbH

"The part-time MBA at Ansbach University was very attractive in terms of content. Creative management also corresponded thematically to my bachelor's degree in business informatics and to my professional future plans. The MBA set the course for my future doctorate and motivated me enormously to stay true to my goals and wishes. The course primarily teaches self-coaching, personal responsibility and expertise in creative management. These are the skills that I personally see - in addition to practical experience - as the most reliable recipe for sustainable decisions and smart leadership."

Photo: Copyright by Kay Blaschke

Georg Wild

Georg Wild

"Creative management is education as it should be. It's not about cramming supposedly immutable facts. The study creates personalities who are capable of shaping a future in which business and social thinking work together rather than against each other."


Prof. Dr. Jochem Müller

Prof. Dr. Jochem Müller – Studiengangsleiter Kreatives Management (KMA)

Studiengangsleiter Kreatives Management (KMA)


  • Studiengangsleiter Kreatives Management (KMA)
  • Professor Betriebswirtschaft (BW)
  • Leiter Controlling Forum
  • Leiter Institut für kreatives Marketing MARKETIA
  • Wissenschaftlicher Leiter Future Lab Ansbach


  • Schwerpunkt Controlling
Dr. Jürgen Rippel – Lehrkraft für besondere Aufgaben Kreatives Marketing (KMA)

Dr. Jürgen Rippel

Lehrkraft für besondere Aufgaben Kreatives Marketing (KMA)

0981 4877-174 50.3.5 Montag 10.30-11.45 Uhr, nach vorheriger Vereinbarung vCard

Dr. Jürgen Rippel

Dr. Jürgen Rippel – Lehrkraft für besondere Aufgaben Kreatives Marketing (KMA)

Lehrkraft für besondere Aufgaben Kreatives Marketing (KMA)


  • Lehrkraft für besondere Aufgaben Betriebswirtschaft (BW)
  • Lehrkraft für besondere Aufgaben Kreatives Marketing (KMA)
  • Wissenschaftlicher Leiter Future Lab Ansbach
  • Mitglied Fakultätsrat Wirtschaft

Heike Machmer

Heike Machmer – Studiengangassistentin Kreatives Management (MBA)

Studiengangassistentin Kreatives Management (MBA)


  • Studiengangassistentin Kreatives Management (MBA)
Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Ralph-Peter Kappestein

Leiter Studierendenservice der School of Business and Technology (SBT)

0981 4877-143 BHS 3.02 (Brauhausstraße 15, 91522 Ansbach) nach Vereinbarung vCard

Ralph-Peter Kappestein

Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Leiter Studierendenservice der School of Business and Technology (SBT)


  • Leiter Studierendenservice der School of Business and Technology (SBT)
Frank-Andre Schlipp – Geschäftsführer der School of Business and Technology (SBT)

Frank-Andre Schlipp

Geschäftsführer der School of Business and Technology (SBT)

0981 4877-160 BHS 3.04, Brauhausstraße 15, 91522 Ansbach nach Vereinbarung vCard

Frank-Andre Schlipp

Frank-Andre Schlipp – Geschäftsführer der School of Business and Technology (SBT)

Geschäftsführer der School of Business and Technology (SBT)


  • Geschäftsführer der School of Business and Technology (SBT)