Studienüberblick

 

Im Fokus des Bachelorstudiengangs "Angewandte Wirtschafts- und Medienpsychologie" (AWM) stehen - neben den relevanten Grundlagen der Psychologie - spezifische Kenntnisse und Kompetenzen aus den Bereichen der Wirtschafts- und Medienwissenschaften.  Hierbei sollen vor allem disziplinübergreifende Handlungskompetenzen in den Bereichen der Wirtschafts- und Medienpsychologie gefördert werden.

An dieser interdisziplinären Schnittstelle der drei Kompetenzbereiche Psychologie, Wirtschaft und Medien setzt der Bachelorstudiengang "Angewandte Wirtschafts- und Medienpsychologie" an und geht dabei auf die Anforderungen des modernen Arbeitsmarkts ein.

Ziel ist die Ausbildung interdisziplinärer Expert*innen, die über strukturiert-analytische Denkweisen verfügen, um ökonomische Wirtschafts- und Medienangebote zu konzipieren, diese zu realisieren und unter Verwendung ihres psychologischen Fachwissens erfolgreich zu optimieren.

 

KurzformAWM
StudienartVollzeit
Regelstudienzeit7 Semester
AbschlussBachelor of Arts (B.A.)
StudienstartWintersemester
Zulassungsbeschränkungkeine
VorlesungsortAnsbach
UnterrichtsspracheDeutsch
StudiengangleitungProf. Dr. Katrin Arning & Prof. Dr. habil. Sebastian Sauer
StudienfachberatungProf. Dr. Katrin Arning & Prof. Dr. habil. Sebastian Sauer
Studierendenservicestudierendenservice.awm(at)hs-ansbach.de

Qualifikationsprofil

Neben den Schwerpunkten der Wirtschafts- oder Medienpsychologie bietet der Studiengang ein vielfältiges Spezialisierungsangebot, das es den späteren Absolvierenden erlaubt, in unterschiedlichsten Unternehmensbereichen und Branchen beruflich aktiv zu werden. Hierbei haben die Studierenden zusätzlich die Wahl zwischen der strategischen Markenkommunikation/Public Relations, dem Personalmanagement/ Human Ressource, Digital Business, Data Science oder der Mensch-Maschine-Interaktion. 

Der Studiengang hat das Ziel, den Studierenden die Kompetenz zu vermitteln, mit Hilfe fundierter psychologischer Methoden wissenschaftliche Erkenntnisse der Psychologie in den unternehmerischen Alltag einzubringen. Dabei werden, neben Fach-, Methoden- und Handlungskompetenzen über unterschiedlichste Wahlmodule individuelle Schlüsselqualifikationen sowie Sozialkompetenzen vermittelt. Ein potentielles praktisches Auslandssemester an einer unserer internationalen Partnerhochschulen runden das individuelle Studienprofil durch gelebte internationale Kompetenzen ab.

Berufsaussichten

Der grundständige Bachelorstudiengang Angewandte Wirtschafts- und Medienpsychologie vermittelt neben einer breiten Grundlagenqualifikation in den Disziplinen der Wirtschafts- und Medienwissenschaften vor allem ein umfassendes Wissen der anwendungsorientierten Psychologie.

Diese ganzheitliche Perspektive qualifiziert unsere späteren Absolvierenden für vielseitige Tätigkeitsfelder. Beispielhaft arbeiten unsere Studierenden später in Bereichen wie Public Relations, innerbetriebliche Kommunikation, Gestaltung und Konzipierung medialer Produkte, Online-Marketing, Marktforschung und Evaluation, Data Science, Organisationsentwicklung, Human Resources, Employer Branding, Change-Management, Leadership und vielen anderen Positionen. Nicht zu vergessen sind unter anderem Geschäftsfelder die es zum aktuellen Zeitpunkt noch gar nicht gibt (Stichwort Mensch-Roboter-Interaktion). Gerade in Zeiten des digitalen Wandels besteht eine starke Nachfrage nach Absolvierenden mit einem interdisziplinären Kompetenzspektrum, das sie in Unternehmen vielseitig einsetzbar macht.

Studienaufbau

Im modular aufgebauten Bachelorstudiengang Angewandte Wirtschafts- und Medienpsychologie erwerben die Studierenden in den ersten beiden Semestern fundierte methodische Kenntnisse und eine breite inhaltliche Basis aus einer ganzheitlichen Perspektive. Dabei wird sich vor allem auf die drei Kernkompetenzen Wirtschaftswissenschaften (Ökonomische Grundlagen, Management und Leadership, Organisationsentwicklung und Change Management, sowie Digitales Marketing), Medienwissenschaften (Gestaltung und Wirkung von Medien, Inhalte und Wirkung von Medien, Medienproduktion sowie aktuelle und kommende Entwicklungen im Medienbereich) und die Psychologie (Allgemeine Psychologie I und II, Sozialpsychologie sowie Arbeits- und Organisationspsychologie) konzentriert.Das dritte Semester dient dem strukturierten wissenschaftlichen Arbeiten und der Vorbereitung auf die beiden angewandten Wissenschaftsprojekte (angewandtes Projekt i.d.R. mit einem externen Praxispartner) aus dem vierten und fünften Semester. Hier werden neben den frei wählbaren Schwerpunkten (strategischen Markenkommunikation/Public Relations, dem Personalmanagement/ Human Ressource, Digital Business, Data Science oder der Mensch-Maschine-Interaktion) und den praxisorientierten Projekten auch vertiefte Spezialisierungsmodule zur Wirtschafts- und Medienpsychologie angeboten.

Im Rahmen eines berufsorientierenden Praktikums findet im sechsten Semester ein vertiefter Kontakt mit der Arbeitswelt statt. Auf diese Weise stattet das Studium die Studierenden mit einer soliden Qualifikation für ein breites Spektrum an Berufsfeldern aus. Nach dem Praxissemester im sechsten Semester folgt im siebten Semester die Möglichkeit der Vertiefung im Rahmen der Bachelorarbeit.

Im Wahlpflichtbereich können die Studierenden nach ihren persönlichen Interessen und Neigungen weitere persönliche Akzente in ihrem Kompetenzbereich setzen. Um die Studierenden optimal auf ihr späteres Berufsleben vorzubereiten, werden die Lehrinhalte aus den unterschiedlichen Vorlesungen bereits ab dem ersten Semester unmittelbar in praxisbezogenen Gruppenübungen angewendet.

Personen

Prof. Dr. Katrin Arning

Prof. Dr. Katrin Arning –

Funktionen:

  • Studiengangsleiterin Angewandte Wirtschafts- und Medienpsychologie (AWM)

Lehrgebiete:

  • Wirkung und Gestaltung von Medien
  • Mensch-Technik-Interaktion
  • Arbeits- und Organisationspsychologie

Vita:

Katrin Arning fokussiert in ihrer Lehre und Forschung auf die Wahrnehmung, Akzeptanz und Kommunikation von innovativen Technologien in den Bereichen Energie, Mobilität und KI. Vor ihrer Tätigkeit an der Hochschule Ansbach war sie Senior Researcher am Human Computer Interaktion Center der RWTH Aachen und arbeitete als HR- und UX-Beraterin für verschiedene Unternehmen.

Publikationen:

Die Namen von Doktoranden, die in meinem Team arbeiten, sind unterstrichen. Mein Name ist fett gedruckt.

UNDER REVISION

  1. Arning, K., Offermann-van Heek, J. & Ziefle, M. (under review). Eco-benefits or health concerns? What drives public acceptance of sustainable CO2-derived building materials? Journal of Cleaner Production.
  2. Arning, K., Linzenich, A., Engelmann, L. & Ziefle, M. (under review). More green, less black? Environmental benefits as key drivers for the acceptance of CO2-based fuels and their conversion technology. Energy and Climate Change
  3. Engelmann, L., Arning, K. & Linzenich, A., Du, M., Heger, S. (under review). Perceptions of toxicity in CO2-based fuels and their impact on the acceptance of sustainable fuel solutions. Frontiers.
  4. Zaunbrecher, B., Arning, K. & Halbey, J. (under review). The hidden player: How and to what extent do intermediaries influence the diffusion of energy-efficiency measures in private houses? Energy Policy

ARTIKEL IN FACHZEITSCHRIFTEN (peer-reviewed)

  1. Offermann-van Heek, J., Arning, K., Sternberg, A., Bardow, A. & Ziefle, M. (2020). Assessing Public Acceptance of the CO2-derived Fuel Life Cycle. Does Information make the Difference? Energy Policy, 143, 111586 (IF: 4.9).
  2. Arning, K. & Ziefle, M. (2020). Defenders of Diesel. Anti-decarbonisation efforts and the pro-diesel protest movement in Germany. Energy Research and Social Science. 63, 101410 (IF: 5.5)
  3. Arning, K., van Heek, J., Sternberg, A., Bardow, A. & Ziefle, M. (2020). Risk-benefit perceptions and public acceptance of Carbon Capture and Utilization. Environmental Innovation and Societal Transitions, 35, 292-308. (IF: 7.5)
  4. Linzenich, A., Bongartz, D., Arning, K., Mitsos, A. & Ziefle, M. (2019). What fuels the adoption of alternative fuels? Examining the preferences of car drivers for new fuel types. Applied Energy. (IF: 8.4)
  5. Arning, K., Linzenich, A., van Heek, J., Kaetelhoen, A., Sternberg, A., Bardow, A. & Ziefle, M. (2019). Same or different? Insights on public perception and acceptance of carbon capture and storage or utilization in Germany. Energy Policy, 125, 235-249. (IF: 4.9)
  6. Linzenich, A., Arning, K., Offermann-van Heek, J. & Ziefle, M. (2019). Uncovering attitudes towards Carbon Capture Storage and Utilization technologies in Germany: Insights into affective-cognitive evaluations of benefits and risks. Energy Research & Social Science, 48, 205-218. (IF: 5.5)
  7. Arning, K., van Heek, J. & Ziefle, M. (2018). Acceptance Profiles for a Carbon-Derived Foam Mattress. Exploring and Segmenting Consumer Perceptions of a Carbon Capture and Utilization Product, Journal of Cleaner Production, 188, 171-184. (IF: 6.4)
  8. van Heek, J., Linzenich, A., Arning, K. & Ziefle, M. (2018). Trust and distrust in CCU industry as relevant factors for the acceptance of CCU products. Frontiers in Energy Research, section Carbon Capture, Storage, and Utilization, Vol 6, article 73, pp.1-23. (IF: 3.4)
  9. van Heek, J., Arning, K. & Ziefle, M. (2017): Reduce, Reuse, Recycle: Acceptance of CO2-Utilization for Plastic Products. Energy Policy, 105, 53-66. (IF: 4.9)
  10. Zaunbrecher, B., Arning, K., Falke, T. & Ziefle, M. (2016). No pipes in my backyard? Preferences for local district heating network design in Germany. Energy Research & Social Science, pp. 90-101. (IF: 5.5)
  11. Arning, K., Kowalewski, S. & Ziefle, M. (2014). Health concerns vs. mobile data needs: Conjoint measurement of preferences for mobile communication network scenarios. International Journal of Human and Ecological Risk Assessment, 20(5), 1359-1384. (IF: 2.0)
  12. Li, M., Arning, K., Sack, O., Park, Jiyoung, Kim, Myoung-Hee, Ziefle, M. & Kobbelt, Leif (2014). Evaluation of a Mobile Projector-Based Indoor Navigation Interface. Interacting with Computers, 26 (6): 595-613. (IF: 0.9)
  13. Kowalewski, S., Arning, K., Minwegen, A., Ziefle, M. & Ascheid, G. (2013). Extending the Engineering Trade-Off Analysis by Integrating User Preferences in Conjoint Analysis. Expert Systems With Applications. Volume 40, Issue 8, pp. 2947-2955. (IF: 4.3)
  14. Arning, K. & Ziefle, M. (2010). Ask and you will receive: Training older adults to use a PDA in an active learning environment. International Journal of Mobile Human-Computer Interaction, 2(1), 21 - 47. (IF: 1.0)
  15. Arning, K. & Ziefle, M. (2009). Effects of cognitive and personal factors on PDA menu navigation performance. Behaviour and Information Technology, 28(3), 251-268. (IF: 1.4)
  16. Müsseler, J., Aschersleben, G., Arning, K., & Proctor, R. (2009). Reversed effects of spatial compatibility in natural scenes. American Journal of Psychology. 122: 325-336. (IF: 0.6)
  17. Arning, K., & Ziefle, M. (2008). Assessing computer experience in older adults: Development and validation of a computer expertise questionnaire for older adults. Behaviour and Information Technology. 27(1): 89-93. (IF: 1.4)
  18. Arning, K. & Ziefle, M. (2007). Understanding differences in PDA acceptance and performance. Computers in Human Behaviour. 23(6): 2904-2927. (IF: 4.3)

ARTIKEL IN KONFERENZPROCEEDINGS (peer-reviewed)

  1. Arning, K., Engelmann, L. & Linzenich, A. (2020). CO2-Storage or Oil Savings? Environmental benefits as key drivers for the acceptance of CO2-based fuels and their conversion technology. Full Paper at the 15th Conference on Sustainable Development of Energy, Water and Environment Systems (SDEWES).
  2. Engelmann, L., Arning, K. & Linzenich, A. (2020). But Is It Toxic? Laypeople’s Risk Perception and Evaluation of the Toxicity of CO2-based Fuels. Full Paper at the 15th Conference on Sustainable Development of Energy, Water and Environment Systems (SDEWES).
  3. Linzenich, A., Arning, K. & Ziefle, M. (2020). Risky, Harmless, or In-Between? Comparing CCU Risk Perception to the Benchmark of Eight Energy Technologies. Full Paper at the 15th Conference on Sustainable Development of Energy, Water and Environment Systems (SDEWES).
  4. Linzenich, A., Arning, K. & Ziefle, M. (2020). Making CCU Visible: Investigating Laypeople’s Requirements for a Trusted, Informative CCU Label. In Markus Helfert, Cornel Klein, Brian Donnellan and Oleg Gusikhin (Eds.). Smartgreens 2019. Springer Nature.
  5. Arning, K. & Ziefle, M. (2020). Carbon to plastic – but is it worth it? Investigating product preferences and acceptance barriers of Carbon Capture and Utilization. 15th International Conference of Greenhouse Gas Control.
  6. Arning, K., Moser, A., van Bracht, N., Zaunbrecher, B., Borning, M. & Ziefle M. (2019). Does size matter? Investigating laypeoples’ preferences for roll-out scenarios of alternative fuel production plants. In: Proceedings of the 8th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS
  7. Linzenich, A., Arning, K. & Ziefle, M. (2019). Identifying the “Do’s” and “Don’ts” for a trust-building CCU product label. In: Proceedings of the 8th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS.
  8. Arning, K., Zaunbrecher, B. & Ziefle, M. (2019). Overlooked and underestimated. The influence of intermediaries’ advice on energy-efficient retrofit decisions in private households. Proceedings of the eceee 2019 summer study on energy efficiency.
  9. Arning, K., Zaunbrecher, B., Sternberg, A., Bardow, A., & Ziefle, M. (2018). Blending Acceptance as Additional Evaluation Parameter into Carbon Capture and Utilization Life Cycle Analyses. In: Proceedings of the 7th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS, 34-43, 2018, Funchal, Madeira, Portugal.
  10. Zaunbrecher, B., Arning, K. & Ziefle, M. (2018). The Good, the Bad and the Ugly: Affect and its Role for Renewable Energy Acceptance In: Proceedings of the 7th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS, 325-336, 2018, Funchal, Madeira, Portugal.
  11. Arning, K., van Heek, J. & Ziefle, M. (2017). Risk perception and acceptance of CDU products in Germany. Energy Procedia, 114, pp. 7186 – 7196.
  12. Van Heek, J.; Arning, K. & Ziefle, M. (2017). Where, Wherefore, and How? Contrasting two surveillance contexts according to acceptance. 6th International Conference on Smart Cities and Green ICT Systems (Smartgreens 2017), pp. 87-98; SCITEPRESS – Science and Technology Publications.
  13. Wilkowska, W., Arning, K. & Ziefle, M. (2017). Participatory Design in the Development of a Smart Pedestrian Mobility Device for Urban Spaces. 19th International Conference on Human-Computer Interaction (HCII) 2017. In: Marcus A., Wang W. (Eds) Design, User Experience, and Usability: Understanding Users and Contexts. DUXU 2017. Lecture Notes in Computer Science, vol 10290. Springer, Cham, pp 753-772.
  14. Arning, K., Himmel, S. & Ziefle, M. (2016). You can('t) teach an old dog new tricks. Analyzing the learnability of manufacturing software systems in older users. In J. Zhou and G. Salvendy (Eds.): 2nd International Conference on Human Aspects of IT for the Aged Population (ITAP 2016), Part II, LNCS 9755 (pp. 277–288).
  15. Arning, K., Himmel, S. & Ziefle, M. (2016). “Overloaded, slow, and illogical.” A usability evaluation of software for product manufacturing processes with a special focus on age and expertise of CAM users. In: Dimitrov D, Oosthuizen T, Editors. Proceedings of the International Conference on Competitive Manufacturing 2016, COMA'16. Stellenbosch, South Africa: CIRP; 2016. pp. 553-558.
  16. Arning, K., van Heek, J. & Ziefle, M. (2016). A green dream. Segmenting consumers according to CCU product perception and acceptance. Full Paper at the 11th Conference on Sustainable Development of Energy, Water and Environment Systems (SDEWES).
  17. Van Heek, J., Arning, K. & Ziefle, M. (2016). How Fear of Crime affects Needs for Privacy & Safety. Acceptance of Surveillance Technologies in Smart Cities. Full paper submitted to the 5th International Conference on Smart Cities and Green ICT Systems (Smartgreens 2016), pp. 32-43.
  18. Van Heek, J., Arning, K. & Ziefle, M. (2016). Understanding Age-related Differences in Privacy-Safety Decisions: Acceptance of Crime Surveillance Technologies in Urban Environments. In: J. Zhou and G. Salvendy (Eds.): 2nd International Conference on Human Aspects of IT for the Aged Population (ITAP 2016), Part I, LNCS 9754 (pp. 253–265). Springer International Publishing Switzerland 2016
  19. Arning, K. & Ziefle, M. (2015). “Get that camera out of my house!” Conjoint measurement of preferences for video-based healthcare monitoring systems in private and public places. 13th International Conference On Smart homes and health Telematics. Inclusive Smart Cities and e-Health (ICOST 2015) In A. Geissbühler et al. (eds.). Inclusive Smart Cities and e-Health Lecture Notes in Computer Science Volume 9102, pp. 152-164. Berlin, Heidelberg, Springer.
  20. Li, M., Arning, K., Vervier, L., Ziefle, M. & Kobbelt, L. (2015). Influence of temporal delay and display update rate in an augmented reality application scenario. Proceedings of the 14th International Conference on Mobile and Ubiquitous Multimedia (MUM 2015), pp. 278-286. New York: ACM.
  21. Van Heek, J., Arning, K. & Ziefle, M. (2015). Safety and privacy perceptions in public spaces: An empirical study on user requirements for city mobility. Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2015. In Giaffreda, R., Caganova, D., Li, Y., Riggio, R., Voisard, A. (Eds.). Internet of Things 2015, LNICST 151, Springer Berlin Heidelberg.
  22. Zaunbrecher, B., Arning, K., Kasugai, K. & Ziefle, M. (2015). Rethinking the role of design of pylons. A discussion and empirical study. European Conference of the Landscape Research Group. Energy Landscapes: Perception, Planning, Participation and Power.
  23. Ziefle, M. & Arning, K. (2014). The Role of User Factors on the Usability of Graphical Notation Systems in Process Modeling Languages. In: Ben Amala & Brian Dalgetty (Eds.). Advances in Human Factors, Software and System Engineering (141-153). AHFE Conference © 2014.
  24. Arning, K., Trevisan, B., Kowalewski, S., Jakobs, E.-M. & Ziefle, M. (2013). Eliciting User Requirements and Acceptance for Customizing Mobile Device System Architecture. Design, User Experience, and Usability. In Aaron Marcus (Ed.). Design Philosophy, Methods, and ToolsHCI International. HCII 2013. LNCS 8012.pp. 439-448. Heidelberg: Springer.
  25. Arning, K., Ziefle, M. & Mühlhans, H. (2013). Join the ride! User requirements and interface design guidelines for a commuter carpooling platform. In Aaron Marcus (Ed.). Design, User Experience, and Usability. User Experience in Novel Technological Environments. HCII2013. LNCS 8014, pp.10-19: Springer, Heidelberg.
  26. Arning, K., Kowalewski, S. & Ziefle, M. (2013). Modelling User Acceptance of Wireless Medical Technologies. In Balwant Godara, Konstantina S. Nikita (Eds.). Wireless Mobile Communication and Healthcare. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, Vol. 61, pp. 146-153, Berlin: Springer.
  27. Arning, K., Ziefle, M. & Jakobs, E.-M. (2013). Usability and learnability of graphical notation systems in process modeling languages. The International Conference on Competitive Manufacturing (COMA ’13), 2013. Stellenbosch: Technical University of Stellenbosch, Southafrica.
  28. Himmel, S., Ziefle, M., Arning, K. (2013). From Living Space to Urban Quarter: Acceptance of ICT Monitoring Solutions in an Ageing Society. In Masaaki Kuroso (Ed.)Human-Computer Interaction. Users and Contexts of Use. Part III. HCII 2013, LNCS 8006, pp. 49-58. Heidelberg: Springer.
  29. Li, M., Arning, K., Bremen, L., Sack, O., Ziefle, M. & Kobbelt, L.(2013). ProFi: Design and Evaluation of a Product Finder in a Supermarket Scenario. Workshop on Pervasive Technologies in Retail Environments in conjunction with UbiComp 2013. (pp. 977-984). New York: ACM.
  30. Arning, K., Ziefle, M., Li, M. & Kobbelt, L.(2012). Insights into user experiences and acceptance of mobile indoor navigation devices. 11th International Conference on Mobile and Ubiquitous Multimedia. New York: ACM. 978-1-4503-1815-0
  31. Arning, K., Engels, A., Neunerdt, M. & Trevisan, B. (2011). Das Zusammenspiel macht's. Interdisziplinäre Methodenverzahnung zur modellbasierten Beschreibung von Technologieakzeptanz. In: RWTH Themenheft: Interdisziplinäre Forschung in HumTec 2: 44-49
  32. Arning, K., Gaul, S., Ziefle, M. (2010). Same same but different. How service contexts of mobile technologies shape usage motives and barriers. In G. Leitner, M. Hitz & A. Holzinger (eds). HCI in Work & Learning, Life & Leisure, 6th Symposium of the WG HCI&UE of the Austrian Computer Society (USAB 2010). Lecture Notes in Computer Science 6389 (pp. 34-54). Berlin, Heidelberg: Springer.   
  33. Gaul, S., Ziefle, M., Arning, K., Wilkowska, W., Kasugai, K., Röcker, C., & Jakobs, E.-M.  (2010). Technology Acceptance as an Integrative Component of Product Developments in the Medical Technology Sector. In: Proceedings of the Third Ambient Assisted Living Conference (AAL'10), January 26 - 27, Berlin, Germany: VDE Verlag. CD-ROM. 
  34. Jeske, T., Nielen, A., Schlick, C., Arning, K. & Ziefle, M.  (2010). Interdisciplinary Assessment of Process-Modeling Languages Applicable for Small and Medium Enterprises. 8th International Conference on Computing, Communications and Control Technologies (CCCT 2010).
  35. Arning, K. & Ziefle, M. (2009). “It’s a bunch of shapes connected by lines.” Evaluating the Graphical Notation System of Business Process Modelling Languages. Full paper at the 9th International Conference on Work With Computer Systems, WWCS 2009. Beijing, China.
  36. Arning, K., & Ziefle, M. (2009). Different Perspectives on Technology Acceptance: The Role of Technology Type and Age. In A. Holzinger and K. Miesenberger (eds.). Human – Computer Interaction for eInclusion. LNCS 5889 (pp. 20-41). Berlin, Heidelberg: Springer. 
  37. Wilkowska, W., Ziefle, M. & Arning, K. (2009). Older adults’ navigation performance when using small-screen devices: does a tutor help? 9th International Conference on Work With Computer Systems, WWCS 2009, Beijing, China. 
  38. Arning, K. & Ziefle, M. (2007). Barriers of information access in small screen device applications: The relevance of user characteristics for a transgenerational design. In C. Stephanidis & M. Pieper (eds.). User Interfaces For All: Universal Access in Ambient Intelligence Environments. LNCS 4397 (pp.117-136). Berlin, Heidelberg: Springer.
  39. Arning, K. & Ziefle, M. (2007). How important is computer expertise as a moderating variable for the performance loss of older adults using technical devices? In Toomingas, A. Lantz & Th. Berns (eds). Work with Computing Systems. Stockholm: Royal Institute of Technology.
  40. Arning, K. & Ziefle, M. (2006). What older adults expect from mobile services: An empirical survey. In R. N. Pikaar, E. A. Konigsveld & P. J. Settels (Eds.) Proceedings IEA 2006: Meeting Diversity in Ergonomics. Elsevier.
  41. Ziefle, M., Arning, K., & Bay, S. (2006). Cross-platform consistency and cognitive compatibility: How important are users’ mental models for the performance when interacting with mobile devices. In K. Richter, J. Nichols, K. Gajos & A. Seffah (Eds.) The Many Faces of Consistency in Cross-Platform Design. CEUR-WS.org. Vol 198: 75-81. 
  42. Bremen, K., & Ziefle, M. (2005). How adequate is the standard VDU setting for users with musculoskeletal disorders regarding performance and muscular load? In Proceedings of the HCI International 2005, Vol 1: Engineering Psychology, Health and Computer System Design. Mira Digital Publishing (10 pages, no page numbering).
  43. Bremen, K., & Ziefle, M. (2005). Age, muscular complaints and strain: How user characteristics interact with ergonomic factors in the VDU workplace. In Proceedings of the HCI International 2005. Vol. 1: Engineering Psychology, Health and Computer System Design. Mira Digital Publishing (10 pages, no page numbering).

BUCHKAPITEL

  1. Arning, K., Dütschke, E., Zaunbrecher, B. & Globisch, J. (2020). The challenge of energy efficiency in the building sector - taking an in-depth look at decision-making processes on investments in low carbon technologies. in: Lopes, M., Lopes, Henggeler Antunes, C., Janda, K. (Eds). Energy and behaviour: Challenges of a Low-Carbon Future. Elsevier.
  2. Ziefle, M., Brell, T.; Philipsen, R., Offermann-van Heek, J. & Arning, K. (2019). Privacy Issues in Smart Cities: Insights into citizens’ perspectives towards safe mobility in urban environments. In Houbing Song, Guido Dartmann & Anke Schmeinck (eds.). Big Data Analytics in Cyber-Physical Systems. Elsevier, North Holland.
  3. Arning, K. (2018). Conjoint Measurement. International Encyclopedia of Communication Research Methods. Wiley-Blackwell. Jörg Matthes (General Editor), Christine S. Davis and Robert F. Potter (Associate Editors). 2017 JohnWiley & Sons, Inc. Published 2017 by JohnWiley & Sons, Inc. (pp. 1-10).
  4. Aschersleben, G., Arning, K. & Müsseler, J. (2013). Age-related differences in critical driving situations: The influence of dual-task situations, S-R compatibility and driving expertise. In Christopher Schlick, Ekkehart Frieling & Jürgen Wegge (eds.). Age-Differentiated Work Systems, pp 279-297, Heidelberg: Springer.

EINGELADENE VORTRÄGE

  1. Institute for Advanced Sustainability Studies, Potsdam. November 2018
    “Understanding the Acceptance of Carbon Capture and Utilization Technologies and Roll-out Scenarios”
  2. Fraunhofer Institut für Systems and Innovation Research ISI, Karlsruhe. Januar 2018
    “Die Herausforderung der Energieeffizienzdiffusion in privaten Haushalten”
  3. RWTH International Academy, Aachen. September 2017
    “Social acceptance of innovative sustainable technologies”
  4. RWTH Aachen, Lehrstuhl für Technische Thermodynamik. Aachen, Februar 2017
    “Akzeptanz nachhaltiger Technologieinnovationen in der Öffentlichkeit”
  5. EnCO2re Konsortialtreffen, Green Garage, Berlin. Juni 2016
    “Insights into public CCU perception and acceptance“
  6. University of Twente, Twente, Niederlande. Juni 2009
    “Usability Evaluation of the Graphical Notation System of a Business Process Modeling Language”

KONFERENZABSTRACTS UND VORTRÄGE (ohne Publikation)

  1. Arning, K. (2020). “Ready for E-fuels? Or is a new E-10 disaster looming? Laypeoples’s risk perceptions regarding e-fuels and their production system.” Society for Risk Analysis-Europe Benelux Conference 2020.
  2. Linzenich, A., Arning, K. & Ziefle, M. (2020). “Environmentally friendly but uncomfortable to use? Insights into benefit and barrier perceptions of alternative fuels”. 8th International Conference of the Cluster of Excellence “The Fuel Science Center”.
  3. Arning, K., Linzenich, A., & Ziefle, M. (2019). "The challenge of integrating social acceptance in alternative fuel development: A research framework and agenda for a sustainable mobility“. 7th International Conference of the Cluster of Excellence “The Fuel Science Center”.
  4. Linzenich, A., Arning, K., Bongartz, D., Mitsos, A. & Ziefle, M. (2019). "Promising Option or Non-Seller? Simulating the Consumer Acceptance of Alternative Fuels". 7th International Conference of the Cluster of Excellence “The Fuel Science Center”.
  5. Arning, K., Linzenich, A., & Ziefle, M. (2019). What is it good for? Drivers of CCU product acceptance and purchase intentions. 17th International Conference on Carbon Dioxide Utilization - ICCDU 2019
  6. Linzenich, A., Arning, K. & Ziefle, M. (2019). Putting CCU risks into perspective: A comparison of risk perception across nine energy technologies. 17th International Conference on Carbon Dioxide Utilization - ICCDU 2019
  7. Linzenich, A., Arning, K. & Ziefle, M. (2019). Towards an informative, comprehensible CCU product label: An empirical study on requirements for CCU labeling. 17th International Conference on Carbon Dioxide Utilization - ICCDU 2019
  8. Arning, K., Linzenich, A., van Heek, J., Kaetelhoen, A. & Ziefle, M. (2017). Unequal brothers - Comparing public perceptions of CCS and CCU. International Conference on Environmental Psychology (ICEP) 2017.
  9. Linzenich, A., Arning, K., van Heek, J. & Ziefle, M. (2017). Unveiling CCU Product Acceptance: The Impact of Benefit and Risk Perceptions in Different User Groups. International Conference on Environmental Psychology (ICEP) 2017.
  10. Arning, K., Ziefle, M. & Arning, J. (2008). Comparing apples and oranges? Exploring users' acceptance of ICT and eHealth applications. International Conference on Health Care Systems, Ergonomics, and Patient Safety (HEPS).
Prof. Dr. habil. Sebastian Sauer – Studiengangsleiter Angewandte Wirtschafts- und Medienpsychologie (AWM)

Prof. Dr. habil. Sebastian Sauer

Studiengangsleiter Angewandte Wirtschafts- und Medienpsychologie (AWM)

0162 2152724 Retti 042 (Rettistraße 65, 91522 Ansbach) nach Vereinbarung vCard

Prof. Dr. habil. Sebastian Sauer

Prof. Dr. habil. Sebastian Sauer – Studiengangsleiter Angewandte Wirtschafts- und Medienpsychologie (AWM)

Studiengangsleiter Angewandte Wirtschafts- und Medienpsychologie (AWM)

Funktionen:

  • Studiengangsleiter Angewandte Wirtschafts- und Medienpsychologie (AWM)

Sandra Wahl

Sandra Wahl – Mitarbeiterin Bereich  Studierendenservice

Mitarbeiterin Bereich Studierendenservice

Funktionen:

  • Mitarbeiterin Bereich Studierendenservice

Betreute Studiengänge:

  • Angewandte Wirtschafts- und Medienpsychologie
  • Betriebswirtschaft