Study overview

Why should you choose this PR Master?

If you see your future in PR, this PR Master offers unique practical relevance. Learn everything you need for a successful start to your career in the PUK Master's programme: strategic communication, press relations, digital communication, organisation and management, media and communication psychology or crisis communication are just some of the subject areas in which you will acquire crucial career-relevant skills for the PR industry with us.

 

This is what our graduates say:

"Through the many practical projects, I have learned to keep a cool head even in stressful situations." Jana Lieber, Communications HSG Wetzlar (Handball Bundesliga)

 

"The combination of practical relevance and strategic, conceptual work in the PUK Master's helps enormously when starting a career. The transition from studying to the professional world feels almost fluid." Tim Schmidt, Marketing & Communications Manager Deutsche Bahn

"For my current working life in a PR agency, the numerous practical projects in combination with sound theoretical knowledge were particularly helpful."
Frederike Hofmann, Digital Creative Consultant Agency Banauten GmbH & Moderator

 

Short formPUK
Type of studyFull time
Standard period of study3 semester
AwardMaster of Arts (M.A.)
Start of studiesWinter semester &
summer semester
Admission restrictionsSpecific
Lecture locationAnsbach
Language of instructionGerman
Course managementProf. Dr. Martin Müller
Student advisory serviceProf. Dr. Martin Müller
Student Servicesstudierendenservice.puk(at)hs-ansbach.de
What makes the PUK Master's programme special?

1) From practice for practice:
The PUK degree programme is characterised above all by its strong practical relevance: Students work in small groups on projects in cooperation with renowned companies and thus not only gain real practical experience, but can already make important contacts for their professional future during their studies and at PR and networking events. Companies/organisations with which we have realised practical projects include: Diakoneo, DATEV, 1st FC Heidenheim, Hyundai, ISO Group, Hans Kupfer & Sohn GmbH & Co.KG, Netways GmbH, PR Report Camp, Verlag Nürnberger Presse, 1st FC Nuremberg.

This is what employers say about our degree programme:
"Practically trained, with a pronounced hands-on mentality, as well as team-oriented and collegial: the graduates of the PUK course at Ansbach University of Applied Sciences have been enriching DATEV's corporate communications for years - and this not infrequently ends in a permanent position." Markus Riedl, Managing Editor Corporate Communications, DATEV eG, Nuremberg

2) Up-to-date and on the pulse of the times:
We regularly invite industry experts to our courses to provide our students with insights into current developments in corporate communications.

Current guest speakers:
Dr. Winfried Ebner (Corporate Communications, Deutsche Telekom)
Katharina Fritsch (Head of Corporate Communications & CSR 1. FC Nürnberg)
Peter Lemm (Head of Corporate Communications Krombacher)
Melanie Mikulla (Corporate Spokesperson ADAC)
Luna Mittig (Vocal Coach, Presenter, Speaker)
Claudia Oeking (Head of External Affairs & Managing Director Philip Morris Germany)
Diana Oertel (Senior Community Manager, mobile.de GmbH)
Dr. Ulf Santjer (Executive Director of Corporate Communications & Corporate Marketing Messe Nürnberg, former Press Spokesman PUMA)
Dr. Andreas Schmitz (Der Akkudoktor, Germany's No. 1 YouTuber for PV, batteries and renewable energies)
Sabine Stoll (Press Officer Nuremberg Hospital)
Sisi Zheng (Head of Marketing & Customer Communication for Southeast region, DB Regio AG)

3) Research and doctoral opportunities:
The PUK Master's programme stands for a balanced relationship between theory and practice as well as applied research. Our research focuses on health communication, crisis communication, personal branding and sports communication. For our graduates there is the possibility to do a doctorate, gladly also part-time.

Examples of current research projects:
The importance of paid press trips in sports journalism
German Football Base 2022

4) Additional qualification through "double degree":
We are currently working on the possibility for our students - if they so wish - to acquire a further Master's degree in business (MBA) in addition to the Master of Arts by spending an additional semester abroad at one of our partner universities as part of a double degree. As soon as there is news on this, we will publish it here.

Frequently asked questions about the application:

Is there an admission restriction?

The PUK Master's programme has a very fair admission procedure based on a simple points system. If you achieve the required number of points, which should usually not be a problem, then you will definitely get a place on the programme.

 

 

I didn't study journalism in my Bachelor's degree. Can I still apply?

Yes, if you alternatively have practical experience in journalism and/or PR. Because we get into PR work "for real" right away in the PUK Master's programme, your practical experience in journalism and/or PR is very important to us. If you feel that you have enough practical experience without studying journalism alone, or perhaps you can add a longer internship before the start of the programme that will broaden your practical experience, then don't hesitate to apply. We look at every application personally.

 

Bachelor's degree at a university, 30 ECTS points missing. Can I still acquire these?

Of course. You can either complete additional courses during your studies in Ansbach or have an internship credited as ECTS points.

 

 

Can I also do a semester abroad?

No problem. It makes sense to do the semester abroad after the second semester and before the Master's thesis. In this context, you may also be interested in the double degree that we are currently preparing.

 

 

Can I also study the PUK Master's part-time?

Our PR Master's programme is designed as a full-time programme, but we create enough free time for your individual professional commitment, e.g. as a student trainee, through appropriate scheduling. As a rule, one day a week is completely free and there are additional digital teaching units that increase your flexibility.

 

 

Admission requirements

To be able to apply for a study place, the following requirements must be met:

  • Successful completion of a journalism degree programme at a German higher education institution with at least 210 ECTS credit points or an equivalent domestic or foreign degree. Important note: Graduates with less than 210 ECTS credit points can compensate for the difference in points by taking modules at Ansbach University of Applied Sciences.
  • Proof of sufficient German language skills, European reference framework language level C1.

Details on these requirements can be found in the study and examination regulations.

Course-specific admission procedure

Once the above-mentioned admission requirements have been met, the programme-specific admission procedure can begin. This takes place according to a simple and transparent points system: A place on the programme is awarded to those who achieve a total of at least 50 points out of a maximum of 80 points.

The points are assessed on the basis of:

  • The overall examination result from the undergraduate diploma, bachelor's or master's degree (first degree) with a maximum of 60 points,
  • the submission of a Bachelor's thesis in the fields of media / PR and corporate communications with a maximum of 10 points, and
  • a full-time internship of at least 20 weeks in the fields of media or PR and corporate communications with a maximum of 10 points.

Important: Points do not necessarily have to be contributed from all three areas! You only need a total of 50 points, which can also come from only one or two areas.

If, for example, your overall grade is 1.5 or better, then you have already reached the 50 points and will be admitted. A Bachelor's thesis with a media topic or 20 weeks of internship would not be necessary at all (but of course very useful in principle).

If your overall grade is 2.0 - which corresponds to 40 points - and you have also written a Bachelor's thesis on a media topic, then you have 40 + 10 points and will be admitted.

If your overall grade is 2.5 - which corresponds to 30 points - and you have also written a Bachelor's thesis on a media topic and completed a 20-week full-time internship in the media industry, then you have 30 + 10 + 10 points and will be admitted.

Here is another important note on the application procedure: Apply even if you don't have all the documents together yet - e.g. if you still lack the grade of the Bachelor's thesis and thus still lack the actual overall grade. If you submit your current grade point average instead (without BA grade), then your existing average grade can usually be used to estimate whether you will (probably) achieve the required 50 points. In this way, you can receive admission in a timely manner and have more planning security.

Study structure

The consecutive Master's programme in Public Relations and Corporate Communications imparts comprehensive theoretical and practical knowledge in the field of corporate communications, building on suitable undergraduate Bachelor's programmes (Journalism / Journalistik). The programme is offered as a full-time course of study with a standard duration of three semesters and a total of 90 European Credit Transfer System (ECTS) points.

Course contents

The course content in the Master's programme in Public Relations and Corporate Communication rests on three module groups, which are interlinked in terms of subject and content:

  • PR and UK theory modules,
  • PR and UK practice modules,
  • PR and UK interdisciplinary modules

Here is a schematic overview of the degree programme:

The theory modules convey the theoretical-scientific underpinnings of central fields of modern corporate communication. The practical modules take up these theoretical foundations and deepen them with corresponding practical exercises in the respective subject area. Basic knowledge of journalism is essential in order to achieve optimal learning success. Due to their conceptual design, the practical modules offer the possibility to flexibly adapt the curriculum to current developments in professional practice. Interdisciplinary modules always flank the theory and practice modules. In the third semester, students write their Master's thesis in a company.

 

Staff

Prof. Dr. Martin Müller – Studiengangleiter Public Relations und Unternehmenskommunikation (PUK) / Stellvertretender Vorsitzender Prüfungskommission Public Relations und Unternehmenskommunikation (PUK)

Prof. Dr. Martin Müller

Studiengangleiter Public Relations und Unternehmenskommunikation (PUK) / Stellvertretender Vorsitzender Prüfungskommission Public Relations und Unternehmenskommunikation (PUK)

0981 4877-367 92.1.1 nach Vereinbarung vCard

Prof. Dr. Martin Müller

Prof. Dr. Martin Müller – Studiengangleiter Public Relations und Unternehmenskommunikation (PUK) / Stellvertretender Vorsitzender Prüfungskommission Public Relations und Unternehmenskommunikation (PUK)

Studiengangleiter Public Relations und Unternehmenskommunikation (PUK) / Stellvertretender Vorsitzender Prüfungskommission Public Relations und Unternehmenskommunikation (PUK)

Funktionen:

  • Studiengangleiter Public Relations und Unternehmenskommunikation (PUK)
  • Stellvertretender Vorsitzender Prüfungskommission Public Relations und Unternehmenskommunikation (PUK)
  • Professor Ressortjournalismus (RJO)
  • Mitglied Fakultätsrat Medien

Lehrgebiete:

  • Online-Journalismus
  • Medizin Grundlagen
  • Sportmedizin
  • Empirische Sozialforschung

Vita:

Studium

  • Studium der Humanmedizin sowie der Publizistik und Kommunikations- wissenschaften an der Ruhr-Universität Bochum (Abschluss: 3. Staatsexamen). Studium am College of Communication der Boston University im Master Program Science Journalism (Abschluss: Master of Science). Studium an der Kennedy School of Government der Harvard University im Bereich Health Policy.
  • Promotion zum Dr. phil. am Institut für Medienwissenschaft der Fakultät Philosophie, Pädagogik und Publizistik an der Ruhr-Universität Bochum.

Beruf

Medizin- und Wissenschaftsjournalist u.a. für Frankfurter Allgemeine Zeitung, WDR, FOCUS, DER SPIEGEL, Online-Redakteur und Programmplaner bei der Bertelsmann-Springer-Gesundheitsgesellschaft, selbständige Tätigkeit im Bereich Medienberatung für Life Science Unternehmen und Wissenschaftsverlage mit Fokus auf Online-Strategien.

Lehre

  • Seit 1997 Lehraufträge an der Ruhruniversität Bochum, der Medienakademie Köln der Bertelsmannstiftung, der FH Bochum, der Technischen Fachhochschule Wildau, der Hochschule der Künste Berlin und der Universität Bayreuth.
  • Seit 2009 Professor für Online-Journalismus an der Hochschule Ansbach.
Prof. Dr. Jana Wiske – Professorin Public Relations und Unternehmenskommunikation (PUK) / Vorsitzende Prüfungskommission Public Relations und Unternehmenskommunikation (PUK)

Prof. Dr. Jana Wiske

Professorin Public Relations und Unternehmenskommunikation (PUK) / Vorsitzende Prüfungskommission Public Relations und Unternehmenskommunikation (PUK)

0981 4877-249 92.2.2 Donnerstag 10.00-12.00 Uhr, Termin nur nach vorheriger schriftlicher Vereinbarung per E-Mail vCard

Prof. Dr. Jana Wiske

Prof. Dr. Jana Wiske – Professorin Public Relations und Unternehmenskommunikation (PUK) / Vorsitzende Prüfungskommission Public Relations und Unternehmenskommunikation (PUK)

Professorin Public Relations und Unternehmenskommunikation (PUK) / Vorsitzende Prüfungskommission Public Relations und Unternehmenskommunikation (PUK)

Funktionen:

  • Professorin Public Relations und Unternehmenskommunikation (PUK)
  • Vorsitzende Prüfungskommission Public Relations und Unternehmenskommunikation (PUK)
  • Professorin Ressortjournalismus (RJO)
  • Praktikumsbeauftragte Ressortjournalismus (RJO)
  • Professorin Internationales Management (BIM)

Lehrgebiete:

  • PR/Unternehmenskommunikation
  • Ressortjournalismus
  • Sportjournalismus (BIM)

Forschungsfelder:

  • Live-Berichterstattung und Kommunikatorforschung
  • insbesondere Anwendungsgebiet Sportkommunikation
  • Corporate Publishing
  • Krisenkommunikation

Vita

Prof. Dr. Jana Wiske studierte von 1995 bis 2000 Betriebswirtschaftslehre an der Universität Erlangen-Nürnberg mit den Schwerpunkten Marketing, Politik und Kommunikationswissenschaft. Nach dem Examen volontierte sie bei kicker-sportmagazin. Bis 2017 war Jana Wiske Sportredakteurin beim Fachmagazin, bis heute schreibt sie weiter als freie Autorin u.a. für kicker und ZEITonline. Im November 2016 schloss sie ihre Promotion ab.

Sie arbeitete über drei Jahre an der Umsetzung der europaweiten Marketingkonzepte der adidas AG mit und entwickelte bis heute zahlreiche Corporate-Publishing-Formate für verschiedene Auftraggeber. Seit 2008 übernimmt Jana Wiske regelmäßig die strategische Kommunikation etwa für Vereine und Verbände oder Firmen aus den Bereichen Food & Beverage und Bathfashion.

Seit 2005 erfüllt Jana Wiske regelmäßig Lehraufträge unter anderem an den Universitäten in Dresden, München und Erlangen-Nürnberg. Seit 2007 unterrichtet sie an der Hochschule Ansbach in den Studiengängen Ressortjournalismus und Internationales Management zunächst als Lehrbeauftragte. Seit dem Wintersemester 2017/18 lehrt sie in Ansbach als Professorin.

Seit 2018 ist Jana Wiske Mitglied in der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft e.V. (DGPuK). In der Fachgruppe Mediensport und Sportkommunikation agiert sie als Gutachterin für Review-Verfahren. Seit 2020 gehört sie dem Ausschuss für Kommunikation und Medien der Industrie- und Handelskammer Nürnberg für Mittelfranken an.

Publikationen (Auswahl)

  • 02.2022: Unternehmen in der Vertrauenskrise. Eine Diskursanalyse des VW-Dieselskandals. Rezension in Fachjournal Medien & Kommunikationswissenschaft https://www.nomos-elibrary.de/10.5771/1615-634X-2022-1-2-140/literatur-besprechungen-jahrgang-70-2022-heft-1-2?page=1
  • 09.2021: Reporting at a distance. Stricter working conditions and demands on sports journalists during the Olympics. https://olympicanalysis.org/section-2/reporting-at-a-distance-stricter-working-conditions-and-demands-on-sports-journalists-during-the-olympics/
  • 07.2021: Digital and data-driven sports journalism: New chances and perspectives (Wiske/Horky). In: Domeneghetti, R.: Insights on reporting sports in the digital age;  Routledge London and New York
  • 03.2020: Krisenkommunikation komplex: 11 Analysen prominenter Fälle mit medialer Einordnung und Nachbetrachtung beteiligter Experten. Herbert von Halem Verlag
  • 02.2020: Die Bedeutung von bezahlten Pressereisen im deutschen Sportjournalismus. In: Ambrosius, U./Gröner, P.: Ansbacher Kaleidoskop 2020, Shaker Verlag. S. 272-289
  • 12.2019: Die Gratwanderung. Über die Problematik von Pressereisen – Beitrag im Fachmagazin Sportjournalist
  • 11.2019: Moderne Medienarbeit und Corporate Publishing. In: Nowak, G. (Hrsg.): Angewandte Sportökonomie des 21. Jahrhunderts. Springer Gabler. S. 203-217
  • 12.2018: Großer Sport, große Show, große Wirkung? Rezension. Journal für Sportkommunikation und Mediensport. Ausgabe 2/2018
  • 10.2017: Die Elite; Herbert von Halem Verlag (Monographie)
  • 09.2017: Die Bedeutung der medialen Live-Berichterstattung im deutschen Spitzensport – theoretisch-empirische Analyse aus Sicht von Sportjournalisten – Beitrag zur Tagung Mediensport und Sportkommunikation der DGPuK in Hamburg
  • 05.2017: Sportjournalisten und ihr Berufsfeld im Wandel der Zeit – Beitrag in Fachmagazin Sportjournalist
  • 10.2015: Die Typologie der Sportjournalisten: Analogien, Divergenzen und Entwicklungen – Beitrag zur Tagung Mediensport und Sportkommunikation der DGPuK in München
  • 03.2015: Über Wert und Nutzen von Sportjournalisten in der Lehre – Beitrag in Fachmagazin Sportjournalist
  • 10.2014: Studium mit ungewissem Abschluss, Perspektiven für Studienabgänger im Sportjournalismus – Beitrag in Fachmagazin Sportjournalist
  • 2007: Als Quotenfrau (fast) allein unter Männern – Beitrag in Traumberuf Sportjournalismus, Prof. Michael Schaffrath (Hrsg.), Lit-Verlag (Sammelwerk)
  • 2005 bis 2011: Beiträge für den Bereich Corporate Publishing des Deutschen Fußball-Bundes
  • 2002 bis 2005: Beiträge für die Publikationen der Bundeszentrale für gesundheitliche Aufklärung

Mediathek

Samina Kroemer

Samina Kroemer – Fakultätsassistentin Medien

Fakultätsassistentin Medien

Funktionen:

  • Fakultätsassistentin Medien

Betreute Studiengänge:

  • Medienwirkungen und Medienpsychologie (MUM)
  • Public Relations und Unternehmenskommunikation (PUK)
Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Ralph-Peter Kappestein

Leiter Studierendenservice der School of Business and Technology (SBT)

0981 4877-143 BHS 3.02 (Brauhausstraße 15, 91522 Ansbach) nach Vereinbarung vCard

Ralph-Peter Kappestein

Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Leiter Studierendenservice der School of Business and Technology (SBT)

Funktionen:

  • Leiter Studierendenservice der School of Business and Technology (SBT)
Alexander Erb – Laboringenieur Public Relations und Unternehmenskommunikation (PUK)

Alexander Erb

Laboringenieur Public Relations und Unternehmenskommunikation (PUK)

0981 4877-195 92.2.1 nach Vereinbarung vCard

Alexander Erb

Alexander Erb – Laboringenieur Public Relations und Unternehmenskommunikation (PUK)

Laboringenieur Public Relations und Unternehmenskommunikation (PUK)

Funktionen:

  • Technischer Referent Fakultät Medien
  • Laboringenieur Multimediale Information und Kommunikation (MIK)
  • Laboringenieur Public Relations und Unternehmenskommunikation (PUK)
  • Laboringenieur Ressortjournalismus (RJO)
  • Mitglied Fakultätsrat Medien
  • Lehrbeauftragter
  • Apple Certified Trainer
  • Personalratsvorsitzender

Tätigkeitsfelder:

  • EDV-Betreuung