Study overview

For German companies, digitization is on the one hand an increasingly important success factor and on the other hand one of the biggest current challenges. The aim of the Master's programme "Innovation and Entrepreneurship" is to train interdisciplinary experts who can be directly employed in all areas of the company and who will drive the development and implementation of innovative digitisation strategies. Graduates should actively participate in shaping the urgently needed cultural change into the digital age and make a lasting mark on it through new thought processes.


The task of these trained "out-of-the-box-thinkers" will therefore include supporting companies in the development of new business strategies and disruptive business models and designing flexible and future-oriented corporate structures. The interdisciplinary participants will learn about the economic mechanisms of the new digital lifestyle as well as the mechanisms of advertising, influencing, big data and artificial intelligence. The following instruments are available to the students: Virtual reality, mobile devices, social media, apps, streaming platforms, smartphones, wearables and many other products and services of the digital age.

The course focuses on how economic and technical changes in the digital context influence society. For this reason, the individual semesters have a different learning-specific orientation (focus). At the same time, students should get a feel for the effects these changes have on society in all phases (media transformation, reflection, ethics).

Short formIUE
Type of studyFull time
Standard period of study3 semester
ClosingMaster of Arts (M.A.)
Start of studiesWinter semester
Restriction on admissionNo
Lecture locationAnsbach
Language of instructionGerman
Course management Prof. Dr. Carolin Fleischmann
Student advisory serviceProf. Dr. Carolin Fleischmann
Student ServicesRalph-Peter Kappestein

Admission requirements

You can start the Master Programme IUE in the winter semester. As for all degree programmes, you have to apply in time via the online applicant portal. Please note that the regular deadlines are cut-off dates. Your application must therefore be received by us at the latest by the end of the last day of the respective deadline (9 June - 15 July).

You can find all information on how to applyHERE.

In addition, a successfully completed university degree or an equivalent domestic or foreign degree with an overall examination grade of at least 2.5, the scope of which usually comprises 210 ECTS points, but at least 180 ECTS points, is required.

Applicants to Bavarian universities of applied sciences are subject to the Bayerische Hochschulgesetz (BayHSchG).

Study structure

Students acquire 90 ECTS points during the course of study.


The first semester focuses on the process of digital innovation. At the heart of this is the central project module I. Here students first gain an interdisciplinary overview of current developments in digitisation. Subsequently, students specialise in one subject area at a time and work in a team on a practical problem in the field of digitisation. The self-organised teams are coached by lecturers and acquire relevant knowledge (methods from market research, design thinking, process analysis/process modelling, innovation management and change or evaluation management). Additional support is provided by the seminar Project Management and the basic modules Digital Transformation and Applied AI.

In the second semester the focus is on digital transformation. The aim is to break up conventional patterns and to identify innovative potentials for further development in all represented areas and to transform them into the digital world. Analogous to the first semester, the central project module II is the focus of teaching. Here the innovative ideas developed in the central project module I are to be further developed and advanced in the same project teams. Systematic development and planning are followed through to the final realization and evaluation, so that at the end of the seminar an MVP (Minimum Viable Product) of the developed business idea is available (e.g. app, homepage etc.). In contrast to the first semester, the teams of the central project module II are supported by two freely selectable elective modules (WPM). Here the students have to decide for themselves in their project teams from which area of competence they need input for the realization of their MVP, which gives the second semester a very strong flexibility in the area of competence. The goal is to ensure that not all project members attend the same seminars. Rather, interdisciplinary work is to be encouraged, so that the individual team members specialise individually and thus advance the digitisation project with different expertise.

The third semester focuses on digital disruption, i.e. the discarding of old thought structures and the learning of new ones. The semester is concluded with a practice-oriented master's thesis. In the context of this master thesis, the implementation and realisation of the digitisation project will be further developed against the background of the evaluation of the MVP in the central project module II. Existing problems shall be solved and possible weaknesses shall be minimized. This approach enables students to work continuously on a project for one and a half years. In the Entrepreneurship seminar, knowledge and skills are imparted above all that are necessary to transfer the innovations generated during the course of studies into the business world in the context of a start-up company. Students receive support throughout the course of their studies from the digitalen Gründerzentrum der Stadt Ansbach (currently being set up) and the Media Lab Bayern (Ansbach location).

Job perspectives

[Translate to English:]

The combination of sound business management knowledge (including New Economy, disruptive business models and digital business strategy) with a broad knowledge of the technical field (including Big Data and Artificial Intelligence) prepares graduates perfectly for the digital turnaround. The competence profile is rounded off by a detailed understanding of current media trends and technologies (including social media, apps, viral advertising and influencing). The interdisciplinary spectrum of knowledge imparted allows graduates to plan their careers independently of industry sectors and, above all, in a variety of ways, whether in a start-up, a government agency, a non-commercial organisation or in the private sector:

  • Innovation Manager Digitization
  • Chief Digital Officer
  • Digital Transformation Manager
  • Smart Product / Service Manager
  • Product/Service Manager
  • Digital Marketing Specialist
  • Area Business Data Analyst
  • Consultant in the fields of disruptive business models, digital innovation and digital marketing as well as new media interfaces
  • Start-up company foundation
  • Innovation management in culture, arts and humanities

Staff

Prof. Dr. Carolin Fleischmann – Studiengangsleiterin Innovation und Entrepreneurship (IUE)

Prof. Dr. Carolin Fleischmann

Studiengangsleiterin Innovation und Entrepreneurship (IUE)

0981 4877-222 50.3.17 Mittwoch 16.00-17.30 Uhr nach vorheriger Anmeldung vCard

Prof. Dr. Carolin Fleischmann

Prof. Dr. Carolin Fleischmann – Studiengangsleiterin Innovation und Entrepreneurship (IUE)

Studiengangsleiterin Innovation und Entrepreneurship (IUE)

Funktionen:

  • Studiengangsleiterin Innovation und Entrepreneurship (IUE)

Lehrgebiete

  • Digital Business
  • Entrepreneurship
  • International Business and Management
  • Business Communication

Vita

Carolin Fleischmanns Lehre und Forschung fokussiert die Schnittstelle von Technologie, International Business und Kommunikation sowie Entrepreneurship. Vor ihrer Tätigkeit an der Hochschule Ansbach war sie Assistant Professor and der University of Southern California in Los Angeles, Unternehmensgründerin und Beraterin. 

Publikationen

The impact of perceived foreign language proficiency on hybrid team culture, International Journal of Business Communication, 57(4), 2020, 497-516 (with Folter, L.-C. & Aritz, J.).

What Happens to Global Virtual Teams When a Pandemic Hits? Maintaining Normalcy and Stability with Disruption All Around, The Western ABC Bulletin, June 2020, https://abcwest.org/2020/06/14/what-happens-to-global-virtual-teams-when-a-pandemic-hits-maintaining-normalcy-and-stability-with-disruption-all-around/ (with Cardon, P., Aritz, J., Elhaddaoui, T., Getchell, K., Helens-Hart, R., Iivonen, K., Insignares, F., Li, X., Logemann, M., Palmer-Silveira, J. C., Ruiz-Garrido, M., Shrivastava, A., Springer, S., Stapp, J., Swartz, S., Warren, N., Woolstenhulme, K. & Zemaitis, E.)

Language proficiency and media capabilities in global virtual teams: Impacts on employee satisfaction, inclusion, and task accomplishment, ACM Transactions in Social Computing, 2(4), 2020, 1-18 (with Aritz, J. & Cardon, P.).

Smart collaboration in global virtual teams: a behavioral view on technology acceptance and communication effectiveness, Proceedings of the 53nd Hawaii International Conference on System Science, Maui, HI, 2020 (with Cardon, P. & Aritz, J.).

International orientation of professional football beyond Europe: A digital perspective on the global reach of English, German and Spanish clubs, Sport, Business and Management: An International Journal, 9(1), 2019, 97-114 (with Fleischmann, M.).

Internationale und Interkulturelle Mitarbeiterkommunikation, in Einwiller, S., Sackmann, S., & Zerfaß, A., eds., Handbuch Mitarbeiterkommunikation: Interne Kommunikation in Unternehmen, Wiesbaden: Springer, 2019, published online first.

Language Proficiency and Media Synchronicity Theory: The Impact of Media Use on Satisfaction and Inclusion in Multilingual Virtual Teams, Proceedings of the 52nd Hawaii International Conference on System Science, Maui, HI, 2019 (with Aritz, J. & Cardon, P.).

F&E-Internationalisierung von Big-Pharmaunternehmens in Schwellenländern, in Pfannstiel, M., Da-Cruz, P., & Schulte, V., eds., Internationalisierung im Gesundsheitswesen, Wiesbaden: Springer, 2019, 317-338 (with Kaumanns, D. & Thiel, S.).

Interkulturalisationsprozesse in multikulturellen Kreativteams – Theoretische Konzeption und empirische Überprüfung, University of Bamberg Press: Bamberg, 2014.

Fremdsprachenkompetenz in multikulturellen Teams - Inter-Sprache und Interkultur, in Petrovic , O., Reichmann, G., & Schlögl, C., eds., Informationswissenschaft, Wien et al.: Böhlau, 2012 (with Engelhard, J. & Renker, L.-C.).

Unité et diversité - l'"interculturel" comme héritage des situations culturelles de recoupement, in Kalika, M. & Urban, S., eds., Les Hommes et le Management: des Réponses à la Crise, Paris: Economica, 2009, 266-280 (with Engelhard, J., Fajen, A. & Renker, L.-C.).

Konferenzbeiträge

What Happens to Global Virtual Teams When a Pandemic Hits? Maintaining Normalcy and Stability with Disruption All Around, Association of Business Communication Annual Conference, October 28-31, 2020, virtual (with Cardon, P., Aritz, J., Elhaddaoui, T., Getchell, K., Helens-Hart, R., Iivonen, K., Insignares, F., Li, X., Logemann, M., Palmer-Silveira, J. C., Ruiz-Garrido, M., Shrivastava, A., Springer, S., Stapp, J., Swartz, S., Warren, N., Woolstenhulme, K. & Zemaitis, E.)

Using the Virtual Business Professional Project in Research: Global Virtual Teams, Technology-Mediated Communication and Team Member Participation, Conference of the Association of Business Communication Western U.S. Region, March 1-5, 2020 (with Aritz, J., Cardon, P., & Logemann, M.)

Teaching teamwork, cross-cultural competence, and digital communication with the Virtual Business Professional Project, Conference of the Association of Business Communication Western U.S. Region, March 1-5, 2020 (with Aritz, J., Getchell, K., Logemann, M., Springer, A., Springer, S., & Woolstenhulme, K.)

Fit of Language Proficiency and Media in Global Virtual Teams: Which Media Lead to Team Member Satisfaction and Inclusion across Levels of Language Proficiency? Academy of International Business 2019 Annual Meeting, Copenhagen, July 24-27, 2019 (with Aritz, J. & Cardon, P.).

The Functional Approach to Teaching Cross-Cultural Virtual Collaboration Skills: Evidence from the Virtual Business Professional Project (VBP), Academy of International Business 2019 Annual Meeting, Copenhagen, July 24-27, 2019 (with Aritz, J., Cardon, P. and Walker, R.).

Panel presentation “Using the Virtual Business Professional Project in Research”, International Conference of the Association for Business Communication, Miami, FL, October 24-27, 2018 (with Li X., Shrivastava, A., Swartz, S., Insignares, F., Warren. N., Logemann, M., Nordbäck, E., Cardon, P. and Aritz, J.).

Intersections of Gender and National Culture in Managerial Decision-Making, Association for Business Communication Annual Conference, Miami, FL, October 24-27, 2018 (with Kerner, L.).

Social Collaboration Tools for Virtual Teams: A Global Learning Opportunity for Students, International Association for Computer Information Systems Annual Conference, Clearwater Beach, FL, October 3-6, 2018 (with Aritz, J. & Cardon, P.).

The International Scale of European Multinationals: An Updated Perspective on the Regional 'Strategies' of MNEs?, Academy of International Business 2017 Annual Meeting, Dubai, VAE, July 1-5, 2017 (with Czychon, C.).

Perspectives on Multicultural Teamwork: The impact of foreign language proficiency on hybrid culture, European Academy of Management Annual Conference, Glasgow, UK, June 21-24, 2017 (with Folter, L.-C. & Aritz, J.).

Assessing the impact of perceived foreign language proficiency on hybrid culture building, German Association for Business Research (VHB) International Management Chapter Junior Researchers Workshop, Kiel, Germany, April 26-27, 2017.

East, meet West: Innovative approaches to equip Confucian-heritage culture (CHC) business students to become more effective communicators in the classroom and the business world, 81st ABC Annual International Conference, Albuquerque, NM, October 19-22, 2016 (with Pasztor, S.).

Hybrid Culture Building and Foreign Language Proficiency - Do These Constructs Interact?, 73rd Annual Meeting of the Academy of Management, Lake Buena Vista, FL, August 9-13, 2013 (with Renker, L.-C.).

Foreign Language Proficiency as a Precondition of Hybrid Culture Building? An Empirical Study, INBAM Annual Conference, Lisbon, June 17-19, 2013 (with Renker, L.-C.).

It takes two to Tango - The effect of foreign language proficiency on hybrid culture building in international management teams, Western Business & Management Association Annual Conference, Paris, October 5-6, 2012 (with Renker, L.-C.).

Workshopleitung

Artificial Intelligence for Business Communication, Research Development Workshop, Association of Business Communication Annual Conference, October 28-31, 2020, virtual (with Cardon, C., Aritz, J., Getchell, K., Carradini, S., Stapp, J., Ma, H.)                    

MBA Student Communication Excellence Tool Kit, Panel, Association of Business Communication Annual Conference, October 28-31, 2020, virtual (with Aritz, J., Harms, P., Kolovou, T. & Pawlik, L.)

The Future of Communication: Artificial Intelligence for Global Virtual Teams, Pre-Conference Workshop, Association of Business Communication Annual Conference, October 23-26, 2019, Detroit, MI (with Aritz, J. & Cardon, P.)

Ralph-Peter Kappestein

Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Leiter Studierendenservice der School of Business and Technology (SBT)

Funktionen:

  • Leiter Studierendenservice der School of Business and Technology (SBT)
  • Mitglied Senat und Hochschulrat

Betreute Studiengänge:

  • Interkulturelles Management in Voll- und Teilzeit (B.A.)
  • Angewandte Kunststofftechnik (B.Eng., berufsbegleitend)
  • Strategisches Management (B.A., berufsbegleitend)
  • Wertschöpfungsmanagement (B.A., berufsbegleitend)
  • Angewandte Künstliche Intelligenz und Digitale Transformation (M.A.)
  • Applied Research in Engineering Sciences (M.Sc.)
  • Digital Marketing (M.A.)
  • Energiemanagement und Energietechnik (M.Eng.)
  • Innovation und Entrepreneurship (M.A.)
  • Internationales Produkt- und Servicemanagement (M.A.)
  • Medizintechnik (M.Eng.)
  • Multimediale Information und Kommunikation (M.A.)
  • Multimediales Didaktisches Design (M.A.)
  • Public Relations und Unternehmenskommunikation (M.A.)
  • Kreatives Management (MBA, berufsbegleitend)
  • Leadership (MBA, berufsbegleitend)
  • Zertifikatslehrgang Leadership im Gesundheitswesen

Prof. Dr. Dominik Kögel

Prof. Dr. Dominik Kögel – Professor Innovation und Entrepreneurship (IUE)

Professor Innovation und Entrepreneurship (IUE)

Funktionen:

  • Professor Interkulturelles Management (IKM)
  • Professor Betriebswirtschaft (BW)
  • Professor Innovation und Entrepreneurship (IUE)

Lehrgebiete:

  • Unternehmertum
  • Innovation
  • Projektmanagement
  • Strategisches Management
  • Digitale/Innovative Geschäftsmodelle