Part time study also possible from WS 23/24.

This year's winning team of the "Campus of the Lions" comes from IUE!


With their idea "Finderling", a tracking bracelet for children, the three students were able to convince the jury and secure first place.
Up until their pitch, they were actively supported by the programme management.

Study overview

Are you passionate about innovative technologies? Are you bubbling over with creative ideas on how to do things better? Are you fascinated by the possibilities of developing established companies or founding a start-up yourself?
More than ever, the digital age needs people who actively shape "the new" and bring it into the world - be it as a founder or change-maker in a company!

The Master's programme "Innovation and Entrepreneurship" enables you to develop new business strategies, innovative (digital) products and business models and bring them successfully to the market.


You have the opportunity to advance your own start-up project in self-organised teams and to put your business idea into practice hands-on. In cooperation with companies, you develop innovative solution concepts for real business challenges in order to secure the future viability of companies.

No matter what subject background you bring with you from your bachelor's degree: new things need interdisciplinary teams! Develop your entrepreneurial mindset through exchanges with guest speakers from the field. After graduation, you will be optimally positioned to realise disruptive innovations and start-ups.

Sounds exciting? Then form your own opinion and learn more about the goals, content, methods and requirements.

Short formIUE / IUT
Type of studyFull time / Part time
Standard period of study3 semester / 6 semester
AwardMaster of Arts (M.A.)
Start of studiesWinter semester
Admission restrictionnone
Lecture locationAnsbach
Language of intructionGerman
Course managementProf. Dr. Simon Gollisch
and Prof. Dr. Sarah Schöllhammer
Student advisory serviceProf. Dr. Simon Gollisch
and Prof. Dr. Sarah Schöllhammer
Study programme assistance IUE    studiengangsassistenz-iue(at)
Student Servicesstudierendenservice.iue(at)

For what? Goals

With the Master IUE you acquire a well-founded and at the same time practice-oriented qualification as an entrepreneurial personality with a "doer mentality", which enables you to think and act entrepreneurially as an employer ("entrepreneur") or as an employee ("intrapreneur") after graduation.

You are urgently needed in this field, because through continuous and rapid progress, these "change-makers" not only promote economic growth, but also create and secure jobs. You directly help to develop life and society with innovative solutions in various areas, enabling a better future with more prosperity and quality of life for yourself and others.  
By developing your entrepreneurial skills and mindset, you can radically rethink strategic changes - especially the development of innovative products, services and business models - proactively advance them, create suitable framework conditions and successfully implement them in reality.

During your studies, you will acquire applicable skills and knowledge to found your own company as an entrepreneur in various industries (start-up entrepreneurship). In addition, after graduation you will be able to drive the strategic renewal of existing companies as an "entrepreneur in the company" (Corporate Innovation), especially at the interface with start-ups. The common denominator: proactively driving innovation and disruptive change - in start-ups or existing companies. In the IUE degree programme, these perspectives complement each other in a meaningful way, offer students new perspectives and enable diverse career prospects after graduation.

How? Teaching methods

Our aim is to exemplify and convey in the Master IUE what you need in practice to live innovation and entrepreneurship.

It's all about DOING: That's why we teach with a lot of practical relevance in IUE: 2 large practical projects, many practical methods, application in small groups and examples in all modules as well as guest speakers provide insights into practice.

It's about HOLDING: We live the lived values of a culture of innovation, such as curiosity and openness to new things, experimentation and learning to make mistakes, collaboration, appreciation and trust, in our daily dealings with each other, with respect and at eye level.

It's all about NEW and BETTER: We also continue to develop and try out new teaching methods to support our students even better. In addition to interactive learning units, we also use workshop formats, digital tools, blended learning and serious games.

Study structure

In the first two semesters, the programme provides in-depth knowledge and practical skills for the establishment of new companies and the innovative further development of established companies. In doing so, you will acquire well-founded skills along the entire innovation process: from future research, idea generation and selection, to business model development, prototyping and the validation of business ideas, to financing options and the marketing of innovations. This knowledge is equally relevant for start-ups and established companies.

Entrepreneurship - Through the practical content and projects, you will be comprehensively prepared for founding your own company during the course of your studies. Modules such as "Company Foundation & Management", "Entrepreneurial Finance" or "Innovation Leadership" specifically promote the necessary professional and personal skills. In the practical project module "Startup Project" you have the opportunity to apply this knowledge "hands-on". In interdisciplinary teams (and supported by lecturers, the university's start-up advisory service and the digital start-up centre ANsWERK), you will advance your own start-up idea - ideally even to the point of founding it.

Intrapreneurship - At the same time, you will be prepared for a career in innovation-oriented small and medium-sized enterprises or corporations. Entrepreneurial thinking and action as well as the ability to develop and implement radically new business models have become essential for the survival of established companies. Modules such as "Corporate Innovation & Entrepreneurship" and "Business Transformation Management" prepare you for the special conditions and challenges for "change makers" in the corporate environment. You will not only learn how to transfer start-up approaches to the structures of existing companies - so that they become more agile, innovative and competitive - but also develop your own intrapreneurship mindset. In the second practical project module "Radical Business Innovation Project" you can show established companies what you have learned: in cooperation with partner companies, student teams develop novel solution concepts for real company challenges, for example innovative products or radically new business models.

In the third semester, you have the opportunity to set the course for your future. Through the module "Disrupt Yourself" you become the innovator of your own life and sharpen your individual profile. The Master's thesis will make you an expert in your own chosen area of focus in the topic cosmos of "Innovation & Entrepreneurship".

What for? Future prospects


After graduating from IUE, you can look forward to a wide range of career prospects....

You can found your own company or join an existing start-up.
As an entrepreneurial manager, project leader, innovation coach and innovator, you will drive disruptive change in existing companies - from SMEs to corporations and across all industries.
If you are interested in creating social and ecological added value with your job, there are more and more opportunities for this, in your own start-up or existing social and non-profit institutions, keyword "Social Innovation & Sustainable Entrepreneurship".

If you prefer to accompany and support companies from a consulting role, you will be offered a wide range of consulting activities around the topics of "Innovation, Entrepreneurship, New Venture and Innovative Business Models".

In practice, the following professional profiles await you as a future "change-maker":

  • "Entrepreneur": company founder and team member at start-ups
  • "Intrapreneur": innovation manager, innovation project manager, new business development manager, new venture manager, entrepreneur-in-residence, innovation coach
  • "Consultant" for New Venture, Innovation, Business Model Innovation, (Corporate) Entrepreneurship

Admission requirements and application to the degree programme

You can start the Master's programme IUE in the winter semester. As for all degree programmes, timely application via the online application portal is also required for this degree programme. Please note that the regular deadlines are cut-off deadlines. Your application must therefore be received by us no later than the last day of the respective deadline (9 June - 15 July).

You can find all information about the applicationHERE.

In addition, a successfully completed university degree or an equivalent domestic or foreign degree with an overall examination grade of at least 2.5, the scope of which usually comprises 210 ECTS credits, but at least 180 ECTS credits, is required.


Which Bachelor's degree programme can I apply with?

The Master's programme is deliberately interdisciplinary, because diversity promotes innovation and changemakers are needed in many areas. That's why you can apply with a Bachelor's degree from a wide range of disciplines, e.g. from business, technical or design-oriented degree programmes.

Can I apply with a Bachelor's degree of 180 ECTS?

Yes, the missing credit points (ECTS) can be made up for in the first two semesters from the courses offered by Ansbach University of Applied Sciences or also credited. In particular, relevant work experience, internships or student traineeships are eligible for this. The scope must correspond to the missing 30 ECTS credits (1 ECTS = 30 hours). Please apply for credit at the University's Student Services (contact: baki.cengiz(at)

How does studying part-time work?

You simply spread your courses over six semesters instead of three, i.e. in your first semester you take three modules, the other three modules of semester 1 you complete in your third semester at the university. In your second semester, you take three modules from semester 2, the others in your fourth semester, and so on.

Where do the courses take place?

Most events take place in Ansbach at the Rettistraße campus. Here there are modern, well-equipped rooms and plenty of space for project work. Hands-on activities such as creativity sessions, prototyping or testing thrive on interaction and take place primarily in a face-to-face setting. Individual courses or events can also be held hybrid or online.

How many days a week are there lectures?

Tree ore four days per week. Of course, the semester-specific planning always depends on the lecturers. In any case, one day per week is free of lectures and can be used, for example, for a student job.

Do I already have to have an idea for a start-up?

No. If you already have a business idea, you are welcome to bring it with you and pursue it further. During the Master's programme itself, there are plenty of opportunities and inspiration to develop innovative business ideas.

What forms of examination are there in the IUE degree programme?

The goal is a balanced mix of the most diverse competence-oriented forms of examination. Innovators and founders need practical skills above all. Therefore, there are many project papers with presentation, study papers, but also individual written exams.

Can I study abroad for a semester?

Of course, you can complete a semester abroad as part of your Master's degree and take a semester off for this.

With whom does the study programme cooperate?

You will get to know many of the partners of the degree programme in courses, for example in joint projects. In addition, you can also contact them directly and take advantage of further offers:
e.g. the Gründungsberatung Hochschule Ansbach, the digital start-up centre of the city of Ansbach ANsWerk, the Social Impact Award Germany SIA Germany, the Campus Founders, the prototype laboratory of Ansbach University of Applied Sciences


Prof. Dr. Sarah Schöllhammer – Professorin Innovation und Entrepreneurship (IUE)

Prof. Dr. Sarah Schöllhammer

Professorin Innovation und Entrepreneurship (IUE)

Retti 035 (Rettistraße 56, 91522 Ansbach) nach Vereinbarung vCard

Prof. Dr. Sarah Schöllhammer

Prof. Dr. Sarah Schöllhammer – Professorin Innovation und Entrepreneurship (IUE)

Professorin Innovation und Entrepreneurship (IUE)


  • Professorin Innovation und Entrepreneurship (IUE)
  • Studiengangleitung Master Innovation & Entrepreneurship (IUE)
  • Studienfachberatung Master Innovation & Entrepreneurship (IUE)
  • Professorin Angewandte Wirtschafts- und Medienpsychologie (AWM)


  • Innovation & Entrepreneurship
  • Organisation & Change Management
  • Organizational Behavior
  • Management

Publikation und Vorträge (Auswahl)

  • Schöllhammer, S. (2020). Innovation Exposed: Case Studies of Strategy, Organization and Culture in Heterarchies. Wiesbaden: Springer Gabler.
  • Schöllhammer, S. (2020). Innovativ im Kollektiv – Von heterarchischen Organisationen für die Innovationspraxis lernen. Zfo Zeitschrift Führung + Organisation (04/2020).
  • Schöllhammer, S. und Gibb, S. (2019). Collectively Innovating; Modelling Responsible Exposure in Heterarchical Organizations. International Journal of Innovation Science. Jg. 12 Nr. 1, S. 127- 141.

Akademischer und beruflicher Werdegang

Sarah Schöllhammer ist Professorin für Innovation und Entrepreneurship an der Hochschule Ansbach. Sie studierte International Management und Innovationsmanagement in Dublin, Deggendorf und Esslingen und promovierte in Glasgow.
Sie verfügt über fundierte Praxiserfahrung im Themenfeld Innovation und Entrepreneurship - aus Sicht der Wissenschaft, des Marketings und der Technik, Konzern- und Inkubator-Perspektive, operativ und strategisch. Als wissenschaftliche Mitarbeiterin an der Universität Stuttgart/Fraunhofer IAO verband sie angewandte Forschung mit Industrieberatung. Weitere Erfahrung sammelte sie als Innovationsmanagerin und Projektleiterin in der Automobilzulieferindustrie, zunächst im Marketing der global operierenden Dräxlmaier Group, dann beim Joint-Venture und Corporate Incubator Intedis. Ihre Forschungsschwerpunkte sind Innovation in modernen Organisationsformen sowie agile Methoden für Innovation & Entrepreneurship.

Prof. Dr. Simon Gollisch – Studiengangleitung Master Innovation & Entrepreneurship (IUE)

Prof. Dr. Simon Gollisch

Studiengangleitung Master Innovation & Entrepreneurship (IUE)

+49 (0)162 2066351 Retti 041 (Rettistraße 56, 91522 Ansbach) Termin nach Vereinbarung vCard

Prof. Dr. Simon Gollisch

Prof. Dr. Simon Gollisch – Studiengangleitung Master Innovation & Entrepreneurship (IUE)

Studiengangleitung Master Innovation & Entrepreneurship (IUE)


  • Professor Betriebswirtschaft (BW)
  • Professor Angewandte Wirtschafts- und Medienpsychologie (AWM)
  • Professor Innovation und Entrepreneurship (IUE)
  • Studiengangleitung Master Innovation & Entrepreneurship (IUE)
  • Mitglied des Fakultätsrats Wirtschaft


  • Allgemeine Betriebswirtschaftslehre
  • Strategie
  • Digitalisierung
  • Management
  • Entrepreneurship


  • (Strategisches) Management
  • Managerial Cognition & Performance Feedback
  • Entrepreneurship & Innovation
  • (Digitale) Wertschöpfungsprozesse


2008-2013: Studium der Betriebswirtschaft (B.A.) und der Unternehmensführung (M.A.) an den Hochschulen Ansbach und Konstanz
2014-2017: Wissenschaftlicher Mitarbeiter & Lehrbeauftragter an der Hochschule Ansbach
2017: Promotion zum Dr. rer. pol. an der Georg-August-Universität Göttingen
2018: Forschungssemester an der Simon Fraser University, Vancouver
2018-2021: Referent Strategie/Assistent des Vorstands bei einem international führenden Maschinenbauunternehmen
Seit 2021: Professor für Allgemeine Betriebswirtschaftslehre, insbesondere Strategieentwicklung und digitale Geschäftsprozesse an der Hochschule Ansbach

Weitere Informationen finden Sie hier.

Publikationen in referierten Fachzeitschriften:
Blettner, Daniela/Gollisch, Simon (2022): The role of reference points and organizational identity in strategic adaptation to performance feedback. Management Research Review, Special Issue on Behavioral Strategy.
Gollisch, Simon/Hedderich, Barbara/Theuvsen, Ludwig (2018): Strategien im Wandel: Theoretische Überlegungen und empirische Hinweise für eine Mikrofundierung des strategischen Managements, in: Die Unternehmung 72 (2), S. 169-191.
Gollisch, Simon/Hedderich, Barbara/Theuvsen, Ludwig (2018): Strategic Preferences of Farm Supply and Grain Elevator Businesses: Empirical Evidence from Germany, in: International Journal on Foodsystem Dynamics 9 (1), S. 54-66.
Gollisch, Simon/Theuvsen, Ludwig (2015): Risikomanagement im Landhandel: Charakteristika, Herausforderungen, Implikationen, in: Berichte über Landwirtschaft, Band 93, Heft 1, S. 1-16.

Sonstige Publikationen
Gollisch, Simon/Theuvsen Ludwig (2021): Einführung, in: GenoAkademie/ Burg Warberg (Hrsg.): Agrarhandel: Fachwissen in Fragen und Antworten, Agrimedia, 7. Aufl., Clenze, S. 9-15.
Skripek, Markus/Gollisch, Simon (2020): Welche Faktoren beeinflussen die Nutzung von Social Media im Vertrieb von B2B-Unternehmen in Deutschland?, in: Ambrosius, Ute/Gröner, Patrick (Hrsg.): Ansbacher Kaleidoskop 2020, Shaker Verlag, Aachen, S. 82-97.
Gollisch, Simon (2018): Strategisches Risikomanagement im Landhandel, Diss., Cuvillier Verlag, Göttingen.
Gollisch, Simon/Hedderich, Barbara/Theuvsen, Ludwig (2017): Strategische Entscheidungspräferenzen im Landhandel, in: Agrargewerbe Intern 2 (3), S. 12-13.
Gollisch, Simon/Hedderich, Barbara/Theuvsen, Ludwig (2016): Reference Points and Risky Decision Making in Agricultural Trade Firms: A Case Study in Germany, Diskussionspapier Nr. 1609 des Departments für Agrarökonomie und Rurale Entwicklung, Universität Göttingen.
Ambrosius, Ute/Gollisch, Simon (2016) (Hrsg.): Ansbacher Kaleidoskop 2016, Shaker Verlag, Aachen.
Gollisch, Simon/Theuvsen, Ludwig (2016): Strategisches Risikomanage-ment: Theoretische Grundlagen und Perspektiven für die angewandte Managementforschung, in: Ambrosius, Ute/Gollisch, Simon (Hrsg.): Ansbacher Kaleidoskop 2016, Shaker Verlag, Aachen, S. 29-54.

Blettner, Daniela/Gollisch, Simon (2020): Reference Points as Drivers of Strategic Adaptation: An Exploratory Study, Vortrag auf dem 80th Annual Virtual Meeting of the Academy of Management vom 7.-11. August 2020.
Gollisch, Simon/Blettner, Daniela (2018): The Interplay of Reference Points and Organizational Identity in Strategic Adaptation to Performance Feedback, Vortrag auf dem „34th EGOS Colloquium“ der European Group of Organizational Studies vom 5.-7. Juli 2018 in Tallinn, Estland.
Gollisch, Simon (2016): Der private Landhandel im Wandel: Ergebnisse einer Branchenumfrage, Vortrag anlässlich der „Chefgespräche“ des Bundesverbandes der Agrargewerblichen Wirtschaft am 30.11.2016 auf der Burg Warberg.

Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Ralph-Peter Kappestein

Leiter Studierendenservice der School of Business and Technology (SBT)

0981 4877-143 BHS 3.02 (Brauhausstraße 15, 91522 Ansbach) nach Vereinbarung vCard

Ralph-Peter Kappestein

Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Leiter Studierendenservice der School of Business and Technology (SBT)


  • Leiter Studierendenservice der School of Business and Technology (SBT)
Prof. Dr. Ute Ambrosius – Professorin Innovation und Entrepreneurship (IUE)

Prof. Dr. Ute Ambrosius

Professorin Innovation und Entrepreneurship (IUE)

0173 2057374 Retti 041 (Rettistraße 56, 91522 Ansbach) nach Vereinbarung vCard

Prof. Dr. Ute Ambrosius

Prof. Dr. Ute Ambrosius – Professorin Innovation und Entrepreneurship (IUE)

Professorin Innovation und Entrepreneurship (IUE)


  • Professorin Angewandte Wirtschafts- und Medienpsychologie (AWM)
  • Professorin Betriebswirtschaft (BW)
  • Professorin Interkulturelles Management (IKM)
  • Professorin Innovation und Entrepreneurship (IUE)


  • Allgemeine Betriebswirtschaft
  • Organisation und Management
  • Organizational Behavior
  • Management und Leadership



Seit  04/2021 Projektleiterin AN_Board zur Förderung des professoralen Nachwuchses

Seit  10/2020 Professorin für Organizational Behavior, Management und Leadership in der Fakultät Wirtschaft an der Hochschule Ansbach

10/2012 - 09/2020: Präsidentin Hochschule Ansbach

10/2007 - 09/2012: Vizepräsidentin für die Bereiche Studium und Lehre, Weiterbildung Hochschule Ansbach

seit 09/2001: Professorin für Betriebswirtschaftslehre mit den Schwerpunkten Organisation und Management, Fakultät Wirtschafts- und Allgemeinwissenschaften Hochschule Ansbach

09/2000 - 08/2001: Vertretungsprofessur für Verhandlungsführung, Betriebswirtschaftslehre und Teamtraining im Fachbereich Angewandte Automatisierungstechnik Fachhochschule Nordostniedersachsen, Lüneburg    


1991 - 2001: Leitende Positionen in verschiedenen Branchen: Lebensmittelindustrie, Consulting, Bank

Universitäre Ausbildung

10/1990 - 09/1991: Weiterbildungsstudium Computer Based Learning State University of New York (SUNY) at Stony Brook, Long Island, USA

09/1990: Promotion zum Dr. rer. pol. Johannes Gutenberg-Universität, Mainz

Studium der Wirtschaftspädagogik Johannes-Gutenberg-Universität, Mainz

Prof. Dr. Jonas Härtfelder – Professor Wirtschaftsinformatik (WIF)

Prof. Dr. Jonas Härtfelder

Professor Wirtschaftsinformatik (WIF)

0981 4877-376 92.1.8 nach Vereinbarung vCard

Prof. Dr. Jonas Härtfelder

Prof. Dr. Jonas Härtfelder – Professor Wirtschaftsinformatik (WIF)

Professor Wirtschaftsinformatik (WIF)


  • Studiengangsleitung Wirtschaftsinformatik (WIF)
  • Professor Wirtschaftsinformatik (WIF)
  • Professor Datenschutz und IT-Sicherheit (DIS)


  • Entrepreneurship / Unternehmensführung
  • IT Projektmanagement
  • Betriebliche Anwendungen
  • Logistik
  • Betriebswirtschaftslehre
Dr. Julika Rust – Vertretungsprofessorin Angewandte Wirtschafts- und Medienpsychologie (AWM)

Dr. Julika Rust

Vertretungsprofessorin Angewandte Wirtschafts- und Medienpsychologie (AWM)

RET 042, Rettistraße 56, 91522 Ansbach nach Vereinbarung vCard

Dr. Julika Rust

Dr. Julika Rust – Vertretungsprofessorin Angewandte Wirtschafts- und Medienpsychologie (AWM)

Vertretungsprofessorin Angewandte Wirtschafts- und Medienpsychologie (AWM)


  • Vertretungsprofessorin Angewandte Wirtschafts- und Medienpsychologie (AWM)


  • Marktforschung/ Konsumentenforschung
  • User & Consumer Experience
  • Wirtschaftspsychologie
  • Digitalisierung


Studium: Universität Erlangen Nürnberg, Studium der Betriebswirtschaftslehre
Promotion: Universität Bamberg, Wissenschaftliche Mitarbeiterin und Doktorandin am Lehrstuhl für Absatzwirtschaft, Titel der Dissertation: „Marketing-Intelligence: Gestaltungsempfehlungen zur Verbesserung der Entscheidungsunterstützung im Marketing“

Praktische Berufserfahrung: Research Consultant bei GfK SE, Marketing Consultant bei defacto marketing GmbH

Publikationen (Auswahl):
Göb, J. (2010): Marketing Intelligence: Wissen als Entscheidungsgrundlage im Marketing, Diss., Wiesbaden 2010.
Wimmer, F./Göb, J. (2005): Marketing-Informationsmanagement. Das Konzept der Marketing Intelligence, in: Haas, A./Ivens, B.S. (Hrsg.): Innovatives Marketing. Entscheidungsfelder – Management – Instrumente, Wiesbaden, S. 385-400.
Wimmer, F./Göb, J. (2006): Customer Intelligence. Marktforschung und Kundenanalyse als Informationsgrundlagen im CRM, in: Hippner, H./Wilde, K.D. (Hrsg.): Grundlagen des CRM. Konzepte und Gestaltung, Wiesbaden, S. 399-418.