Study overview

For German companies, digitization is on the one hand an increasingly important success factor and on the other hand one of the biggest current challenges. The aim of the Master's programme "Innovation and Entrepreneurship" is to train interdisciplinary experts who can be directly employed in all areas of the company and who will drive the development and implementation of innovative digitisation strategies. Graduates should actively participate in shaping the urgently needed cultural change into the digital age and make a lasting mark on it through new thought processes.

The task of these trained "lateral thinkers" will therefore include supporting companies in the development of new business strategies and disruptive business models and designing flexible and future-oriented corporate structures. The interdisciplinary participants will learn about the economic mechanisms of the new digital lifestyle as well as the mechanisms of advertising, influencing, big data and artificial intelligence. The following instruments are available to the students: Virtual reality, mobile devices, social media, apps, streaming platforms, smartphones, wearables and many other products and services of the digital age.

The course focuses on how economic and technical changes in the digital context influence society. For this reason, the individual semesters have a different learning-specific orientation (focus). At the same time, students should get a feel for the effects these changes have on society in all phases (media transformation, reflection, ethics).

Short formIUE
Type of studyFull time
Standard period of study3 semester
ClosingMaster of Arts (M.A.)
Start of studiesWinter semester
Restriction on admissionNo
Lecture locationAnsbach
Language of instructionGerman
Student ServicesRalph-Peter Kappestein

Admission requirements

You can start the Master Programme IUE in the winter semester. As for all degree programmes, you have to apply in time via the online applicant portal. Please note that the regular deadlines are cut-off dates. Your application must therefore be received by us at the latest by the end of the last day of the respective deadline (9 June - 15 July).

You can find all information on how to applyHERE.

In addition, a successfully completed university degree or an equivalent domestic or foreign degree with an overall examination grade of at least 2.5, the scope of which usually comprises 210 ECTS points, but at least 180 ECTS points, is required.

Applicants to Bavarian universities of applied sciences are subject to the Bayerische Hochschulgesetz (BayHSchG).

Study structure

Students acquire 90 ECTS points during the course of study.

The first semester focuses on the process of digital innovation. At the heart of this is the central project module I. Here students first gain an interdisciplinary overview of current developments in digitisation. Subsequently, students specialise in one subject area at a time and work in a team on a practical problem in the field of digitisation. The self-organised teams are coached by lecturers and acquire relevant knowledge (methods from market research, design thinking, process analysis/process modelling, innovation management and change or evaluation management). Additional support is provided by the seminar Project Management and the basic modules Digital Transformation and Applied AI.

In the second semester the focus is on digital transformation. The aim is to break up conventional patterns and to identify innovative potentials for further development in all represented areas and to transform them into the digital world. Analogous to the first semester, the central project module II is the focus of teaching. Here the innovative ideas developed in the central project module I are to be further developed and advanced in the same project teams. Systematic development and planning are followed through to the final realization and evaluation, so that at the end of the seminar an MVP (Minimum Viable Product) of the developed business idea is available (e.g. app, homepage etc.). In contrast to the first semester, the teams of the central project module II are supported by two freely selectable elective modules (WPM). Here the students have to decide for themselves in their project teams from which area of competence they need input for the realization of their MVP, which gives the second semester a very strong flexibility in the area of competence. The goal is to ensure that not all project members attend the same seminars. Rather, interdisciplinary work is to be encouraged, so that the individual team members specialise individually and thus advance the digitisation project with different expertise.

The third semester focuses on digital disruption, i.e. the discarding of old thought structures and the learning of new ones. The semester is concluded with a practice-oriented master's thesis. In the context of this master thesis, the implementation and realisation of the digitisation project will be further developed against the background of the evaluation of the MVP in the central project module II. Existing problems shall be solved and possible weaknesses shall be minimized. This approach enables students to work continuously on a project for one and a half years. In the Entrepreneurship seminar, knowledge and skills are imparted above all that are necessary to transfer the innovations generated during the course of studies into the business world in the context of a start-up company. Students receive support throughout the course of their studies from the digitalen Gründerzentrum der Stadt Ansbach (currently being set up) and the Media Lab Bayern (Ansbach location).

Job perspectives

[Translate to English:]

The combination of sound business management knowledge (including New Economy, disruptive business models and digital business strategy) with a broad knowledge of the technical field (including Big Data and Artificial Intelligence) prepares graduates perfectly for the digital turnaround. The competence profile is rounded off by a detailed understanding of current media trends and technologies (including social media, apps, viral advertising and influencing). The interdisciplinary spectrum of knowledge imparted allows graduates to plan their careers independently of industry sectors and, above all, in a variety of ways, whether in a start-up, a government agency, a non-commercial organisation or in the private sector:

  • Innovation Manager Digitization
  • Chief Digital Officer
  • Digital Transformation Manager
  • Smart Product / Service Manager
  • Product/Service Manager
  • Digital Marketing Specialist
  • Area Business Data Analyst
  • Consultant in the fields of disruptive business models, digital innovation and digital marketing as well as new media interfaces
  • Start-up company foundation
  • Innovation management in culture, arts and humanities


Ralph-Peter Kappestein

Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Leiter Studierendenservice der School of Business and Technology (SBT)


  • Leiter Studierendenservice der School of Business and Technology (SBT)
  • Mitglied Senat und Hochschulrat

Betreute Studiengänge:

  • Interkulturelles Management in Voll- und Teilzeit (B.A.)
  • Angewandte Kunststofftechnik (B.Eng., berufsbegleitend)
  • Strategisches Management (B.A., berufsbegleitend)
  • Wertschöpfungsmanagement (B.A., berufsbegleitend)
  • Angewandte Künstliche Intelligenz und Digitale Transformation (M.A.)
  • Applied Research in Engineering Sciences (M.Sc.)
  • Digital Marketing (M.A.)
  • Energiemanagement und Energietechnik (M.Eng.)
  • Innovation und Entrepreneurship (M.A.)
  • Internationales Produkt- und Servicemanagement (M.A.)
  • Medizintechnik (M.Eng.)
  • Multimediale Information und Kommunikation (M.A.)
  • Multimediales Didaktisches Design (M.A.)
  • Public Relations und Unternehmenskommunikation (M.A.)
  • Kreatives Management (MBA, berufsbegleitend)
  • Leadership (MBA, berufsbegleitend)
  • Zertifikatslehrgang Leadership im Gesundheitswesen