The Master's programme in Digital Marketing (DIM) aims to train full-stack digital marketers. A full stack digital marketer masters all or the most important disciplines of his or her subject and can implement digital marketing projects from A-Z without outside help.
The course is therefore aimed at prospective students who want to understand and implement modern marketing. In three semesters of standard study time, strategic and operative digital marketing knowledge is taught, which the students apply in order in order to deliver target group-specific content in the appropriate digital format via the right channels.
The skills acquired during the course of study provide students with diverse professional future prospects which, most importantly, are not limited to a specific industry.
Digital Marketing is a full-time degree programme and attendance events take place at Ansbach University of Applied Sciences, mainly at the Rothenburg campus. Lecture content is enriched with digital components and fixed attendance days allow students increased flexibility.
Short form | DIM |
Type of study | full time |
Standard period of study | 3 semester |
Award | Master of Arts (M.A.) |
Start of studies | Winter semester In exceptional cases, it is also possible to start individual modules in the summer semester, see ‘Module studies’ |
Admission restrictions | specific |
Lecture location | Rothenburg, Blended Learning |
Language of instruction | German and English |
Course management | Prof. Dr. Carolin Durst |
Student advisory service | Prof. Dr. Alexander Piazza |
Student Services | studierendenservice.dim(at)hs-ansbach.de |
Our Master's programme in Digital Marketing always starts in the winter semester.
You can find all information about the application HERE.
The prerequisite for an application is a successfully completed comprehensive university degree in a relevant degree programme (in the field of media, business administration or business informatics) or an equivalent domestic or foreign degree.
In addition, the individual suitability for the degree programme is determined on the basis of various criteria. Applicants must submit a curriculum vitae in table form and a sample of their work (see FAQ).
Applicants to Bavarian universities of applied sciences are subject to the Bavarian Higher Education Act, Bayerische Hochschulgesetz (BayHSchG).
Our Master's programme is a full-time course and most lectures take place at the Rothenburg campus. Compared to a 100% face-to-face programme, our face-to-face lectures are enriched with digital components and allow more flexibility than a standard programme. The courses are managed via Ansbach University's digital learning platform and you can access your learning content at any time - including via an app.
In the first semester, students learn the basics of digital marketing and marketing strategy and work towards the responsible use of digital media. In addition, important digital skills are also taught in the first semester.In the Customer Insights & Data Science module, students learn how to analyse and understand customer needs using data analysis methods. In the Digital Content Creation and Corporate Websites & Apps modules, the focus is on creating digital content and owned media. In the second semester, the course covers legal aspects of digitization in order to enable students to make legally sound marketing decisions. The topics of marketing automation and search engine marketing are also a central part of the course. In order to optimally prepare students for their future professional life, the practical project "Digital Marketing Campaign" is planned for the second semester in cooperation with agencies and companies. After the practical project in the second semester, the third semester offers the opportunity.to explore certain topics in greater depth as part of the master's thesis.
You will complete the master's programme in three semesters. Upon successful completion you will be awarded the internationally recognized academic degree Master of Arts (M.A.).
The knowledge acquired during the course in marketing strategy and organisation, marketing automation and personalisation as well as media ethics and various legal aspects of digital marketing provide students with a diverse future prospects which are, most importantly, not restricted to any particular industry. Whether in the free economy, in non-commercial organisations or public authorities, the scope of future activities is wide-ranging. Within this framework, the graduates* are well equipped to work not only for global corporations but also for small and medium-sized companies thanks to their comprehensive training, as….
Study programmes that build on fundamentals from the fields of media, business administration or business informatics.
These include, for example, tourism management, communication design, intercultural management, strategic management, media management, multimedia and communication.
After all applications have been received, the individual suitability of all applicants is determined by an examination board. The prerequisite for participation in the procedure for determining the degree programme-specific suitability is a complete application in due form and time and proof of the qualification requirements. Applicants who fulfil the requirements will be admitted to the application procedure. In the course of the procedure to determine the suitability for the specific degree programme, the submitted documents are reviewed and evaluated according to the following scheme:
Audit component | Highest achievable score | |
1 | Overall examination result from the undergraduate Bachelor's, Diplom, Magister degree (first degree) | 1,0 = 70 1,1 = 68 1,2 = 66 1,3 = 64 1,4 = 62 1,5 = 60 1,6 = 58 1,7 = 56 1,8 = 54 1,9 = 52 2,0 = 50 2,1 = 48 2,2 = 46 2,3 = 44 2,4 = 42 2,5 = 40 2,6 = 38 2,7 = 36 2,8 = 34 2,9 = 32 3,0 = 30 3,1 = 28 3,2 = 26 3,3 = 24 3,4 = 22 3,5 = 20 3,6 = 18 3,7 = 16 3,8 = 14 3,9 = 12 4,0 = 10 |
2 | Work sample: The evaluation criteria for the work sample are:
| Maximum 26 points |
The suitability of an applicant is given when 60 points have been achieved, of which at least 40 points must come from Part 1 (overall examination result).
It is assumed that this gives the average applicant access to the Master's programme.
Further information on the achievable scores for the individual examination components can be found in the valid SPO.
Yes, however, the missing credit points (ECTS) must be made up from the range of courses offered by Ansbach University of Applied Sciences.
Admission is subject to the resolutory condition that the proof of the missing ECTS points is provided within one year after commencement of studies (Art. 43 Para. 5 Sentence 3 BayHSchG), otherwise the enrolment expires.
At the beginning of the Master's programme, the Bachelor's degree must have been acquired in full.
The Master's programme is a full-time programme.
The self-study phases are very intensive and demanding.
In order to successfully complete the programme, attendance at the lectures is mandatory.
Working on the side: Yes.
Work part-time: Complete the degree programme while working: Yes, there is the option of a modular degree programme https://rothenburg.hs-ansbach.de/studium/modulstudium/. Here, individual modules or learning packages can be completed while working. More at https://rothenburg.hs-ansbach.de/studium/modulstudium/
Individual modules in the Master's degree programme may be offered in English. Therefore, sufficient knowledge of the English language must be proven by a language certificate corresponding to level B2 according to the Common European Framework of Reference for Languages. This proof is usually provided by English language skills at A-level (=(subject) A-level certificate). No further proof is required apart from the Abitur certificate.
Studiengangsleiterin Digital Marketing (DIM)
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Prof. Dr. Carolin Durst lehrt und forscht im Bereich B2B Digital Marketing zu den Themen strategisches Content Marketing und Go-to-Market-Strategien. An der Hochschule Ansbach leitet sie den Masterstudiengang Digital Marketing, wissenschaftliche Leitung am Campus Rothenburg, Autorin des B2B Digital Marketing Playbook und hat die Forschungsprofessur „Digitale Go-to-Market-Strategien inne.
Carolin Durst studierte Betriebswirtschaft an der Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU). Nach ihrer Promotion am Institut für Wirtschaftsinformatik der FAU absolvierte sie zwei Forschungsaufenthalte an der Cape Peninsula University of Cape Town und dem Royal Melbourne Institute of Technology. Als PostDoc und akademische Rätin an der FAU beschäftigte sie sich in der Forschung mit der Analyse und der Gestaltung von sozio-technischen Systemen. Von 2015 bis 2016 war sie Professorin für Wirtschaftsinformatik an der Universität Bremen. Als Professorin für Digital Marketing lehrt und forscht Carolin Durst seit August 2018 an der Hochschule Ansbach.
Professor Digital Marketing (DIM) / Studienfachberatung Digital Marketing (DIM)
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Professor Digital Marketing (DIM)
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