Study overview


Value creation management deals with the optimization of internal and cross-company value chains. It is based on a process-oriented, cross-functional view that encompasses the entire service creation process.

Future topics such as digitalization, automation, agile methods, artificial intelligence as well as Industry 4.0 topics are integral components in order to design optimal processes. Soft skills such as agile project management methods, teamwork as well as coaching and leadership skills are prerequisites for successful and rapid implementation in practice.

Holistic concepts such as lean management and lean production play a special role in value creation management. This is because value creation losses can occur both in production and in administrative areas. The teaching factory aims to reduce losses in production, while the teaching office aims to reduce losses in administrative areas.

Optimizing the value chain helps to conserve valuable resources and ensures greater sustainability in the company.

To this end, students learn about work philosophies and methodological concepts such as Total Productive Management (TPM) and Kaizen. The goal for graduates is to further develop themselves and the employing company in the direction of operational excellence.

The innovative study concept is particularly suitable for industrial foremen, technicians and technical business administrators - even without a high school diploma.

Value creation management: Build leadership competence with operational excellence, lean management, soft skills and future topics as a career booster!


Short formWSM
Type of studyExtra-occupational, chargeable
Standard period of study11 semester *
AwardBachelor of Arts (B.A.)
Start of studiesWinter semester
Admission restrictionsNone
Lecture locationHerrieden
Language of instructionGerman
Course management Erwin Stallwitz
Student advisory serviceErwin Stallwitz
Student Servicesstudierendenservice.wsm(at)
Information eventsDate: June 28,2022
Time: 17:30 h
Place: Online via Zoom

Please register by e-Mail to nicole.guggenberger(at)

For online events, you will receive corresponding access data from us.

* Expertise and skills acquired outside of university including current professional experience can be accredited, making it possible to complete the course in just 6 semesters!

Target group

The part-time study course Value Creation Management offers special opportunities to employees in companies with vocational training, in particular for industrial foremen, technicians, technical business economists, but also for further training in business administration. Through their training and professional experience, this target group brings with them knowledge and skills as well as interdisciplinary qualifications so that, as a rule, the first three semesters can be credited and, if they can provide evidence of work experience, the practical semester of study can also be credited and the duration of study is only six semesters. A further advantage is that tasks from the companies can be included in practice-related study projects.


Value creation management deals with the optimization of internal and cross-company value chains. It is based on a process-oriented, cross-functional view that encompasses the entire service creation process.

Holistic operational excellence and lean management concepts play a special role here. In particular, future topics such as digitalization, automation, agile methods, artificial intelligence and Industry 4.0 topics are also integral components in order to design optimal processes. For successful and fast implementation in practice, soft skills such as agile project management methods, teamwork and especially coaching and leadership skills are a prerequisite.

Value added describes the value by which the output of an economic activity exceeds the input. It thus represents the added value created by a business entity.

Content and structure of the program

The part-time Bachelor's program is divided into 11 semesters in order to offer working students the opportunity to combine work, study and family.

Chart (PDF)

Basic modules

The program includes 19 basic modules, consisting of five compulsory modules and two compulsory elective module blocks. You must select seven of the compulsory elective module blocks. Vocationally qualified students such as master craftsmen, technicians and technical business administrators who have already acquired competencies and skills as part of their training can receive credit for the basic modules after examination, if applicable. In addition, the practical study semesters can be waived for this target group upon presentation of appropriate proof. Participants without credit possibilities can complete the basic modules e.g. in distance learning via the Virtual University of Bavaria or in comparable institutions.

Advanced modules in the presence study

All aspects of value creation management are covered in 24 modules of the face-to-face study program. The individual modules are clearly structured and divided into fundamental topics of value creation management, soft skills, operational excellence and lean management concepts. Skills relevant to the future are also particularly important.   

The fundamental topics lead the participants towards philosophy and understanding on the topic of value creation management. Soft skills are also particularly important, ranging from presentation techniques and change management to coaching and leadership skills. Especially with regard to the implementation of the philosophy of value chain management, but also with regard to the preparation of leadership responsibilities in the company, these must be in line with the professional competencies.

The pillars of operational excellence and lean management represent essential contents of the study program. Lean Management focuses on the methods and procedures for the continuous improvement of operational processes from a logistics perspective. Here, methods such as value stream design, SMED, Heijunka and other strategies for administration and development are studied in depth. The operational excellence pillar focuses on problem solving techniques, preventive and autonomous maintenance, quality methods to a holistic approach to the company.

The industry is currently experiencing rapid change, so future topics such as digitalization and automation as well as agile management, artificial intelligence and industry 4.0 are of particular importance in the further optimization of processes in the company. These topics can be adapted very flexibly to the requirements in industry.

Teaching methodology and Attendance Periods

The teaching methodology is tailored to the needs of professionals!

The entire study workload is divided into three areas. Firstly, the attendance times, i.e. lectures, workshops and practical exercises in the training factory. These have been reduced to a minimum of approx. 20-30 % of the total study time, so that the participants are not absent from the workplace for too long. A balance has been created by shifting part of the study workload to the company.

The results of the projects are simultaneously incorporated into the examination performance. The time and effort spent in the company combined with independent study amount to altogether approx. 70-80% of the total study load. This allows the participant to devote the majority of time to study and to be organised to best meet the demands of everyday working life.

With regard to attendance studies, the study and lecture plan is ideally suited to participants with a national interest in studying at Ansbach University of Applied Sciences.

There are three block courses per semester, divided over the semester period.  As a rule, each block takes place from Wednesday to Saturday all day, i.e. 9 working days and 3 Saturdays per semester, plus one Saturday reserved for examinations.

Each semester normally consists of four modules. One to two modules are completed per block.  Between the individual blocks, the participants are located in their companies. During this time it is possible to carry out the study-specific projects in the company. These are regulated by the corresponding cooperation agreement. Participants determine the times for independent study themselves.


The CETPM in Herrieden, an institute at the Ansbach University of Applied Sciences, offers a unique learning environment with its teaching factories and teaching offices. In the training factory, students learn the latest methods and tools to bring the entire production process to a world-class format. The training factory is not limited to assembly processes but covers the entire value chain of a company.

Apprentice factory (Lehrfabrik)

The CETPM, an institute at Ansbach University, with its teaching factories and teaching offices, offers a unique learning environment in which many lecture units of the course take place. Using real-world processes, you can apply the lean methods and tools directly and experience the effects for yourself. Our experienced lecturers accompany and coach you intensively in this process. Subsequently, you will be able to apply the acquired knowledge successfully and independently in your day-to-day work.

What is the Lehrfabrik?

The Lehrfabrik is an innovative training centre in which the most important methods and tools in the environment of Operational Excellence are demonstrated, taught and trained. Just as a training workshop teaches you technical equipment, the training factory teaches you the latest methods and tools to bring the entire production process to a world-class format. The training factory is not limited to assembly processes, but covers the entire value chain of a company, from raw materials with incoming goods inspection to the shipping process. A wide variety of products for customers are produced on real machines.

Typical production structures in numerous companies are set up in the form of real machines and functioning workplaces, so that the participants can immediately identify with the environment.

Analogous to our training factory, the most important approaches and methods for achieving Operational Excellence in the administrative area (Office Excellence) are trained in the training office.

The philosophy of value creation management requires a holistic understanding of the interrelationships between internal and cross-company business processes. In order to understand the complex processes and thus recognize the wastes and losses in all areas of the company, in addition to the theoretical basics, deepening and implementation in practice is an essential component of this special course of studies. To this end, the Lehrfabrik offers the suitable environment and the necessary competence to learn the methods systematically and practically.

The Lehrfabrik offers especially for this study course

  • A comprehensive approach of Operational Excellence and Office Excellence (integration of Lean, TPM, Kaizen and Six Sigma)
  • A continuous view of the complete value chain with real machines and products or a realistic administrative environment in the office.
  • the complete transformation from a bad company to an exemplary one, in which the students have to implement all measures independently
  • Supervising and accompanying the students during the implementation of the projects in their own company.


Collaboration between companies and universities

The part-time course, Value Creation Management,  is carried out in close cooperation with the industrial partners. The industrial partners are usually the companies in which the students are employed during their studies. The concept of the course is based on three recipes for success. Firstly, the transfer of theoretical knowledge by experienced professors and lecturers within the framework of attendance times at the university and in the training factory of the CETPM. In addition, the students supplement their knowledge with appropriate periods of independent, supported by e-learning content. An essential and new element of the course is the integration of industrial companies. Here, relevant study projects are carried out to deepen the knowledge content. These projects are determined in cooperation with the companies and carried out by the students on site. In order to ensure that graduates complete the course successfully and that there is a rapid and lasting benefit for the industrial partners, the university draws up a corresponding cooperation agreement with the participating companies before the start of the course.

Essential contents of the collaboration agreement:
  • Ansbach University of Applied Sciences undertakes to properly implement the study programme in accordance with the study and examination regulations for the study programme.
  • The industrial partner undertakes to employ the students in the company in such a way that they can develop and deepen the practical training contents and projects of the study in the individual modules. The corresponding amount of time required is specified in the curriculum depending on the module.

Collaboration agreement (German)

Entry Requirements

Qualified employees are eligible i.e. graduates of the master craftsman examination (e.g. industrial foreman) or an equivalent advanced training examination as well as graduates of technical schools and academies (e.g. technicians, business economists) and those with at least two years of vocational training and subsequent at least three years of professional experience, in each case in a field related to the course of study; or people with a general higher education qualification for university entrance or a technical college entrance qualification. In addition, proof of a completed vocational training in the technical-industrial or commercial field is required.


Due to the special requirements of the Value Creation Management course, each applicant is interviewed in detail. Here, among other things, the talents specific to the course of study such as process-oriented thinking and the understanding of continuous improvement are highlighted. This discussion serves in particular to clarify the study workload and to point out the basic private and professional conditions, in order to ensure the success of the study.

Recognition of existing competences

For those with professional qualifications and for university graduates, there is the possibility of crediting existing competences that are already available and verifiable within the framework of vocational education and training. For example, the practical semester and, under certain conditions, the foundation modules can be credited. This may reduce the duration of study from ten semesters to as little as six semesters, i.e. three years.

Dates, application and costs

Winter semester: Application is possible from 2 May to 15 July. The course begins on 1 October.

Financing the course

Due to the special form of the course, the university incurs costs that go beyond the state subsidy for regular teaching (e.g. special teaching materials, operation of the teaching factory, working materials, teaching assignments, etc.). For this reason, a tuition fee of EUR 2.490 plus EUR 52 in student union fees is charged per semester, to be paid by the student or industry partner.

Any cost sharing or working hours arrangements during the course of study will be arranged directly between the industry partner and the student.

Information for the student on support

The tuition fees can be claimed for tax purposes as income-related expenses if the prerequisites are met. This includes working materials, specialist literature, trips to the university, etc.

Funding and scholarships


Value Creation Management has been assessed by the accreditation, certification and quality assurance institute ACQUIN.

You can see the accreditation and assessment by the ACCREDITATION COUNCIL in the accreditation database (click here).

Voices of our students

Martin Schnurbusch

Martin Schnurbusch

Production Manager
Wilhelm Schumacher Ltd.

"...I now have more than 20 years of management experience in one or more automotive supply companies. The topic of value creation is therefore not new to me.

The structure of the topics of the individual semesters immediately impressed me and made me want to study value creation management.

My expectations of this course of study were very high. At the end of the first semester I can only confirm that my expectations were exceeded.

The lecturers were very well chosen because of their high level of practical experience. I am still motivated to take on this additional burden in addition to a full-time job.

I very much regret that this course of studies did not exist before!  At the age of 47 it is certainly not that easy anymore."

Michael Voichtleitner

Michael Voichtleitner

production manager
Dräxlmaier Prod. and Log. Ltd.

"I am one of the pioneers who started the Value Added Management course last Wednesday. Already at the introduction meeting, it was clear from the lecturers’ speeches, how much commitment was required to establish this course. This is also the reason why I am writing to you, because I would like to thank you warmly and all your colleagues for making this possible- and I think I can also speak on behalf of the 13 other participants.

For me personally, it feels incredibly exciting to be there! I feel a sense of pride at having arrived and initiated a positive step in life, which I have been contemplating for a long time.

The first days were led by great lecturers and we students felt very, very at ease.  I think if I tell you that I was still feeling enthusiastic on Saturday at 4 pm, you can get a rough idea of my feelings.

I simply felt the need to write these lines of gratitude to you and hope you are happy to pass on our thanks to all those who have actively supported the removal of obstacles and the establishment of new ways of thinking and approaches to put lifelong learning on the right track.

Thank you very much."

Susanne Materna-Ruffershöfer

Susanne Materna-Ruffershöfer

Robert Bosch GmbH

"I have no regrets at all about choosing this course.. Based on my experiences in the winter semester, it is appropriate to say that the contents are absolutely realistic and that they are taught by super lecturers. If the remaining semesters maintain this level - fantastic.

My view on this course of studies:

- Absolutely first class in terms of content

- Immediate implementation in everyday working life possible

- Topic loss and waste is absolutely internalized

- Cultural change becomes a life's work"

Klaus Schell

Klaus Schell

Technical Manager
Heinlein Plastic Ltd.

"It is important for me to combine family, career and part-time studies. I was impressed from the start by the structure of the course.  The choice of topics combined with top lecturers and the high practical relevance leave nothing to be desired".


Prof. Dr. Constantin May – Professor Wertschöpfungsmanagement (WSM) / Vorsitzender Prüfungskommission Wertschöpfungsmanagement (WSM)

Prof. Dr. Constantin May

Professor Wertschöpfungsmanagement (WSM) / Vorsitzender Prüfungskommission Wertschöpfungsmanagement (WSM)

0981 4877-230 50.3.18 nach Vereinbarung per E-Mail vCard

Prof. Dr. Constantin May

Prof. Dr. Constantin May – Professor Wertschöpfungsmanagement (WSM) / Vorsitzender Prüfungskommission Wertschöpfungsmanagement (WSM)

Professor Wertschöpfungsmanagement (WSM) / Vorsitzender Prüfungskommission Wertschöpfungsmanagement (WSM)


  • Professor Betriebswirtschaft (BW)
  • Professor Wertschöpfungsmanagement (WSM)
  • Vorsitzender Prüfungskommission Wertschöpfungsmanagement (WSM)
  • Mitglied Senat und Hochschulrat
  • Mitglied Fakultätsrat Wirtschaft
  • Academic Director Hochschulinstitut Centre for Excellence in Total Productive Management (CETPM)


  • Schwerpunkt Produktionsmanagement und Logistik
  • Projektmanagement

Weiterführende Informationen:

Erwin Stallwitz – Studiengangsleiter Wertschöpfungsmanagement (WSM)

Erwin Stallwitz

Studiengangsleiter Wertschöpfungsmanagement (WSM)

0981 4877- 207 50.4.1 nach Vereinbarung vCard

Erwin Stallwitz

Erwin Stallwitz – Studiengangsleiter Wertschöpfungsmanagement (WSM)

Studiengangsleiter Wertschöpfungsmanagement (WSM)


  • Studiengangsleiter Wertschöpfungsmanagement (WSM)
  • Lehrkraft für besondere Aufgaben Betriebswirtschaft (BW)


  • Einkauf, Produktion und Logistik
  • Schwerpunkt Produktionsmanagement und Logistik
Nicole Guggenberger – Studiengangsassistentin Wertschöpfungsmanagement (WSM)

Nicole Guggenberger

Studiengangsassistentin Wertschöpfungsmanagement (WSM)

0981 4877-124 50.3.18 Montag - Freitag 8.00-12.00 Uhr vCard

Nicole Guggenberger

Nicole Guggenberger – Studiengangsassistentin Wertschöpfungsmanagement (WSM)

Studiengangsassistentin Wertschöpfungsmanagement (WSM)


  • Studiengangsassistentin Wertschöpfungsmanagement (WSM)

Ralph-Peter Kappestein

Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Leiter Studierendenservice der School of Business and Technology (SBT)


  • Leiter Studierendenservice der School of Business and Technology (SBT)
Frank-Andre Schlipp – Geschäftsführer der School of Business and Technology (SBT)

Frank-Andre Schlipp

Geschäftsführer der School of Business and Technology (SBT)

0981 4877-160 BHS 3.04, Brauhausstraße 15, 91522 Ansbach nach Vereinbarung vCard

Frank-Andre Schlipp

Frank-Andre Schlipp – Geschäftsführer der School of Business and Technology (SBT)

Geschäftsführer der School of Business and Technology (SBT)


  • Geschäftsführer der School of Business and Technology (SBT)