Study overview

The bachelor's programme "Value Creation Management" imparts the process and methodological knowledge required to recognise and eliminate losses and waste in industrial production and in administrative areas.

The necessary background understanding, the technological and administrative procedures, as well as the necessary soft skills are acquired and applied directly in practice.

The goal for the graduates is to develop themselves and the employing company in the direction of Operational Excellence.


Short formWSM
Type of studyExtra-occupational, chargeable
Standard period of study11 semester *
ClosingBachelor of Arts (B.A.)
Start of studiesWinter semester
Restriction on admissionNone
Lecture locationHerrieden
Language of instructionGerman
Course management Erwin Stallwitz
Student advisory serviceNicole Guggenberger
Student ServicesRalph-Peter Kappestein
Information eventsDate: 24.04.2020
Start: 16:30
Location: CETPM at the University
of Applied Sciences Ansbach,
Schernberg 34, 91567 Herrieden

* Competences and skills already acquired outside of university as well as existing professional experience can be credited, so that ideally the duration of study is only six semesters!

Value Creation Management is accredited by the Accreditation, Certification and Quality Assurance Institute ACQUIN.


Value Creation Management deals with the optimization of internal and cross-company value chains. Comprehensive operational improvement programs play a central role here. The concepts of Total Productive Management (TPM), Lean Management, Kaizen and Six Sigma have attracted particular attention and are widely used. All these programs - albeit with different roots and different focus - have the goal of reducing losses in production and administration in order to increase the share of value added. They are generally regarded as the most important concepts on the path to operational excellence.

Content and Structure of the Program

The part-time Bachelor programme is divided into 11 semesters in order to offer working students the opportunity to combine work, study and family life.

Basic modules

The course itself contains 19 basic modules, which are divided into 5 compulsory modules and 2 optional module blocks. A total of 7 elective modules are to be selected. Professionally qualified persons, such as master craftsmen, technicians and technical business economists, who have already acquired competences and skills during their training, can be credited with the basic modules via defined credit procedures. In addition, the practical semester can be dispensed with for this target group after the submission of corresponding proofs. Participants without credit possibilities can complete the basic modules in the first year comfortably in the remote study over the virtual university of Bavaria, before you enter then into the structure modules.

Advanced modules

All fundamental aspects of value creation management are dealt with in 16 advanced modules. In particular philosophies such as TPM, Lean, Kaizen and Six Sigma are in the foreground, but also accompanying topics such as change management and methodical competencies are taught.

In-depth modules

In 8 in-depth modules including bachelor thesis and practical study semester, far-reaching interrelationships across the entire value-added chain and all special topics from the various corporate divisions are taught.

Target group

The part-time study course Value Creation Management offers special opportunities to employees in companies with vocational training, in particular for industrial foremen, technicians, technical business economists, but also for further training in business administration. Through their training and professional experience, this target group brings with them knowledge and skills as well as interdisciplinary qualifications so that, as a rule, the first three semesters can be credited and, if they can provide evidence of work experience, the practical semester of study can also be credited and the duration of study is only six semesters. Further advantages are offered by the fact that tasks from the companies can be included in practice-related study projects.

Teaching methodology and presence phases

The teaching methodology is tailored to the needs of professionals!

The entire study expenditure is divided into three areas. On the one hand, the attendance times, i.e. lectures, workshops and practical exercises in the training factory. This effort is reduced to a minimum of approx. 20-30 % of the total expenditure, so that the participants are not too long away from the workplace. A compensation is created by shifting part of the study expenditure to the company. In concrete terms, this means that the in-depth study takes place within the company, especially in the case of method-oriented modules. In the lecture blocks at the university, project tasks are defined, which are then developed by the student in the company.

The results of the projects are simultaneously incorporated into the examination performance. The expenditure in the enterprise and by the self-study amount to altogether approx. 70-80% of the total expenditure. Thus the participant can divide and organize the largest portion of time for the study, and become so also the requirements in the vocational everyday life fair best.

With regard to attendance studies, the study and lecture plan is ideally suited to participants with a national interest in studying at Ansbach University of Applied Sciences.

There are three block courses per semester, divided over the semester period.  As a rule, each block takes place from Wednesday to Saturday all day, i.e. 9 working days and 3 Saturdays per semester, plus one Saturday reserved for examinations.

Each semester normally consists of four modules. One to two modules are completed per block.  The participants are located in your company between the individual blocks. During this time it is possible to carry out the study-specific projects in the company. The corresponding cooperation agreement regulates this. The times of self-study are determined by the participant himself.


The CETPM in Herrieden, an institute at the Ansbach University of Applied Sciences, offers a unique learning environment with its teaching factories and teaching offices. The Lehrfabrik is an innovative training centre in which the most important methods and tools in the environment of Operational Excellence are demonstrated, taught and trained. In the training factory, they learn the latest methods and tools to bring the entire production process to world-class format. The training factory is not limited to assembly processes, but covers the entire value chain of a company.

Apprentice factory (Lehrfabrik)

The CETPM, an institute at Ansbach University, with its teaching factories and teaching offices, offers a unique learning environment in which many lecture units of the course take place. Using real-world processes, you can apply the lean methods and tools directly and experience the effects for yourself. Our experienced lecturers accompany and coach you intensively in this process. Subsequently, you will be able to apply the acquired knowledge successfully and independently in your day-to-day work.

What is the Lehrfabrik?

The Lehrfabrik is an innovative training centre in which the most important methods and tools in the environment of Operational Excellence are demonstrated, taught and trained. Just as a training workshop teaches you technical equipment, the training factory teaches you the latest methods and tools to bring the entire production process to a world-class format. The training factory is not limited to assembly processes, but covers the entire value chain of a company, from raw materials with incoming goods inspection to the shipping process. A wide variety of products for customers are produced on real machines.

Typical production structures in numerous companies are set up in the form of real machines and functioning workplaces, so that the participants can immediately identify with the environment.

Analogous to our training factory, the most important approaches and methods for achieving Operational Excellence in the administrative area (Office Excellence) are trained in the training office.

The philosophy of value creation management requires a holistic understanding of the interrelationships between internal and cross-company business processes. In order to understand the complex processes and thus recognize the wastes and losses in all areas of the company, in addition to the theoretical basics, deepening and implementation in practice is an essential component of this special course of studies. To this end, the Lehrfabrik offers the suitable environment and the necessary competence to learn the methods systematically and practically.

The Lehrfabrik offers especially for this study course

  • A comprehensive approach of Operational Excellence and Office Excellence (integration of Lean, TPM, Kaizen and Six Sigma)
  • A continuous view of the complete value chain with real machines and products or a realistic administrative environment in the office.
  • the complete transformation from a bad company to an exemplary one, in which the students have to implement all measures independently
  • Supervising and accompanying the students during the implementation of the projects in their own company.


Cooperation between companies and universities

The part-time course of studies Value Added Management is carried out in close cooperation with the industrial partners. The industrial partners are usually companies in which the students are employed during their studies. The study concept is based on three recipes for success. On the one hand, there is the theoretical knowledge transfer by experienced professors and lecturers within the framework of attendance times at the university and in the training factory of the CETPM. Furthermore, the students supplement their knowledge with appropriate self-study periods, supported by e-learning content. An essential and new element of the course is the integration of industrial companies. There, corresponding study projects are carried out to deepen the knowledge content. These projects are determined in cooperation with the companies and carried out by the students on site. In order to ensure the successful completion of the course for the graduates and for the quick and lasting benefit of the industrial partners, the university concludes a corresponding cooperation agreement with the participating companies before the start of the course.

Essential contents of the cooperation agreement:
  • The Ansbach University of Applied Sciences undertakes to properly carry out the study programme in accordance with the study and examination regulations for the study programme.
  • The industrial partner undertakes to employ the students in the company in such a way that they can work out and deepen the practical training contents and projects of the study in the individual modules. The corresponding time expenditure is defined in the curriculum depending on the module.

Cooperation agreement (German)

Entry requirements

Qualified employees are qualified, i.e. graduates of the master craftsman examination (e.g. industrial foreman) or an equivalent advanced training examination as well as graduates of technical schools and academies (e.g. technicians, business economists) and persons with at least two years of vocational training and subsequent at least three years of professional experience, in each case in a field related to the course of study or persons with a general higher education entrance qualification or technical college entrance qualification. In addition, proof of a completed vocational training in the technical-industrial or commercial area is required.


Due to the special requirements of the value-added management course of study, each applicant is interviewed in detail. Among other things, the talents specific to the course of study such as process-oriented thinking and the understanding of continuous improvement are clarified here. This discussion serves in particular to clarify the study expenditure, to point to the private and vocational basic conditions, in order to secure so the study success.

Recognition of already existing competences

For those with vocational qualifications and for university graduates, there is the possibility of crediting existing competences that are already available and verifiable within the framework of vocational education and training. On the one hand, the practical semester and, under certain conditions, the basic modules can be credited. This reduces the duration of study from ten semesters to up to six semesters, i.e. three years.

Dates, registration and costs

Registration is possible from 2 May to 15 July. Study begins on 1 October.

Financing of the course of studies

For the special form of the study course, the university incurs costs that go beyond the state subsidy for regular teaching (e.g. special teaching materials, operation of the teaching factory, working materials, teaching assignments, etc.). For this reason, a tuition fee of EUR 2.490 plus EUR 52 in student union fees is charged per semester, to be paid by the student or industry partner.

Any cost sharing or working hours arrangements during the course of study will be arranged directly between the industry partner and the student.

Information for the student on support

The tuition fees can be claimed for tax purposes as income-related expenses if the prerequisites are met. This includes working materials, specialist literature, trips to the university, etc.

Voices of our students

Martin Schnurbusch

Martin Schnurbusch

Production Manager
Wilhelm Schumacher Ltd.

"...I now have more than 20 years of management experience in one or more automotive supplier companies. The topic of value creation is therefore not new to me.

I was immediately convinced by the structure of the topics in the individual semesters and the desire to study value-added management.

The expectations I had of this course of study were very high. At the end of the first semester I can only confirm that my expectations were exceeded.

The selection of lecturers is very well made, as there is a high degree of practical relevance. I am still motivated to take on this additional burden in addition to a full-time job.

I very much regret that this course of studies did not exist before!  At the age of 47 it is certainly not that easy any more."

Michael Voichtleitner

Michael Voichtleitner

production manager
Dräxlmaier Prod. and Log. Ltd.

"I am one of the pioneers who started the Value Added Management course last Wednesday. Already with the introduction meeting one could clearly infer from the words of the lecturers, which commitment required the penetration of the course of studies. That is also the reason, why I write to you, because I would like to thank you warmly and all your fellow combatants me - and I think also in the name of the other 13 participants to speak to be able - this to have made possible.

For me personally, it feels incredibly intense to be there! It is a feeling of pride to have arrived and to have initiated a right step in life, which I have been waiting for for a long time.

The first days were led by great lecturers and we students felt very, very comfortable. I think when I tell you that I felt enthusiastic even on Saturday at 4 pm, you can get a rough idea of my feelings.

I simply felt the need to write these lines of gratitude to you and you are happy to pass on your thanks to all those who have actively supported us in clearing Hinkelsteine out of the way and putting new ways of thinking and approaches to lifelong learning on the right track.

Thank you very much".

Susanne Materna-Ruffershöfer

Susanne Materna-Ruffershöfer

Robert Bosch GmbH

"I have no regrets at all for choosing this course of study. Based on my experiences in the winter semester, it is appropriate to say that the contents are absolutely realistic and that they are taught by the super lecturers. If the remaining semesters remain at this level - great thing.

My view on this course of studies:

- Absolutely top in terms of content

- Immediate implementation in everyday working life possible

- Topic loss and waste is absolutely internalized

- Cultural change becomes a life's work"

Klaus Schell

Klaus Schell

Technical Manager
Heinlein Plastic Ltd.

"It is important for me to combine family, career and part-time studies. I was convinced from the start by the structure of the course.  The choice of topics paired with top lecturers and the high practical relevance leave nothing to be desired".


Nicole Guggenberger – Studiengangsassistentin Wertschöpfungsmanagement (WSM)

Nicole Guggenberger

Studiengangsassistentin Wertschöpfungsmanagement (WSM)

0981 4877-124 50.3.18 Montag - Freitag 8.00-12.00 Uhr vCard

Nicole Guggenberger

Nicole Guggenberger – Studiengangsassistentin Wertschöpfungsmanagement (WSM)

Studiengangsassistentin Wertschöpfungsmanagement (WSM)


  • Studiengangsassistentin Wertschöpfungsmanagement (WSM)

Ralph-Peter Kappestein

Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Leiter Studierendenservice der School of Business and Technology (SBT)


  • Leiter Studierendenservice der School of Business and Technology (SBT)
  • Mitglied Senat und Hochschulrat

Betreute Studiengänge:

  • Interkulturelles Management in Voll- und Teilzeit (B.A.)
  • Angewandte Kunststofftechnik (B.Eng., berufsbegleitend)
  • Strategisches Management (B.A., berufsbegleitend)
  • Wertschöpfungsmanagement (B.A., berufsbegleitend
  • Applied Research in Engineering Sciences (M.Sc.)
  • Digital Marketing (M.A.)
  • Energiemanagement und Energietechnik (M.Eng.)
  • Internationales Produkt- und Servicemanagement (M.A.)
  • Kreatives Management (MBA, berufsbegleitend)
  • Leadership (MBA, berufsbegleitend)
  • Medizintechnik (M.Eng.)
  • Multimediale Information und Kommunikation (M.A.)
  • Multimediales Didaktisches Design (M.A.)
  • Public Relations und Unternehmenskommunikation (M.A.)
  • Zertifikatslehrgang Leadership im Gesundheitswesen
Prof. Dr. Constantin May – Professor Wertschöpfungsmanagement (WSM) / Vorsitzender Prüfungskommission Wertschöpfungsmanagement (WSM)

Prof. Dr. Constantin May

Professor Wertschöpfungsmanagement (WSM) / Vorsitzender Prüfungskommission Wertschöpfungsmanagement (WSM)

0981 4877-230 50.3.18 nach Vereinbarung per E-Mail vCard

Prof. Dr. Constantin May

Prof. Dr. Constantin May – Professor Wertschöpfungsmanagement (WSM) / Vorsitzender Prüfungskommission Wertschöpfungsmanagement (WSM)

Professor Wertschöpfungsmanagement (WSM) / Vorsitzender Prüfungskommission Wertschöpfungsmanagement (WSM)


  • Professor Betriebswirtschaft (BW)
  • Professor Wertschöpfungsmanagement (WSM)
  • Vorsitzender Prüfungskommission Betriebswirtschaft (BW)
  • Vorsitzender Prüfungskommission Wertschöpfungsmanagement (WSM)
  • Mitglied Senat und Hochschulrat
  • Mitglied Fakultätsrat Wirtschaft
  • Academic Director Hochschulinstitut Centre for Excellence in Total Productive Management (CETPM)


  • Schwerpunkt Produktionsmanagement und Logistik
  • Projektmanagement

Weiterführende Informationen:

Erwin Stallwitz – Studiengangsleiter Wertschöpfungsmanagement (WSM)

Erwin Stallwitz

Studiengangsleiter Wertschöpfungsmanagement (WSM)

0981 4877- 207 50.4.1 nach Vereinbarung vCard

Erwin Stallwitz

Erwin Stallwitz – Studiengangsleiter Wertschöpfungsmanagement (WSM)

Studiengangsleiter Wertschöpfungsmanagement (WSM)


  • Studiengangsleiter Wertschöpfungsmanagement (WSM)
  • Lehrkraft für besondere Aufgaben Betriebswirtschaft (BW)


  • Einkauf, Produktion und Logistik
  • Schwerpunkt Produktionsmanagement und Logistik