Study overview

The part-time bachelor's programme Strategic Management imparts very practice-oriented process and method knowledge with business management content for sustainable corporate management at the highest level.

Strategic Management deals with the holistic optimization of internal and cross-company processes on the basis of the EFQM model (European Foundation for Quality Management) for Business Excellence.

The students acquire the knowledge for the development and the continuous advancement of comprehensive management systems and learn the handling of tools and methods for the development of potentials and for the safety device of a lasting business success in organizations.

 Your advantages:

  • Successful and sustainable corporate management
  • Holistic optimization of processes for operational and business excellence
  • Practice-oriented project work


Short formSMA
Type of studyExtra-occupational, chargeable
Standard period of study11 semester *
ClosingBachelor of Arts (B.A.)
Start of studiesWinter semester
Restriction on admissionNone
Lecture locationWeissenburg
Language of instructionGerman
Course management Prof. Dr.-Ing. Stefan Slama
Student advisory serviceManuela Wieser
Student ServicesRalph-Peter Kappestein
Information events

Date: 30.06.2020
Start: 16:30
Location: Study Centre Weissenburg,
Richard-Stuecklen-Strasse 3,
91781 Weissenburg

* Competences and skills already acquired outside of university as well as existing professional experience can be credited, so that ideally the duration of study is only six semesters!


Strategic Management is accredited by the Accreditation, Certification and Quality Assurance Institute ACQUIN.


The Bachelor's programme consists of eleven semesters. Due to the competences and abilities already acquired outside the university, the business, scientific, legal and personnel management basics of the first three semesters can be credited. As a rule, the practical semester of study is also credited through this professional practice. Ideally, the duration of study should be six semesters (three years).

Basic principles

Module study

You can also attend courses outside of a classical course of study and continue your education in this way. As part of a module course, you can take individual, selected subjects from the regular range of courses. After successful completion of a module you will receive a certificate. Completed modules can also be credited towards a later course of study. The module study allows prospective students a step-by-step, flexible entry into the study programme or the acquisition of job-relevant academic competences. It is possible to switch from module studies to bachelor studies after each semester.

Dates summersemester 2020

Target group

The course is primarily aimed at qualified professionals. It offers an innovative form of continuing vocational education tailored specifically to the target group of master craftsmen, business administrators, business economists, business administrators or similar occupational groups.

Certified Industrial Master Electrical Engineer (IHK), Certified Industrial Master Mechatronics (IHK), Certified Industrial Master Metal (IHK), Certified Industrial Master Plastics and Rubber (IHK), Electrical Engineer, Mechanical Engineer, Technical Business Economist, Technician Mechatronics (stately certified), Certified Industrial Specialist IHK, Certified Business Specialist IHK, Certified Technical Specialist IHK, Specialist Purchasing and Logistics, Business Economist IHK, Business Economist VWA, Business Economist HWA

Teaching methodology and presence phases

The courses take into account the particular situation of working people. They are organised in such a way that they are compatible with full-time employment. Attendance phases are limited to the acceptable minimum. Lectures take place in 3 blocks per semester (usually Wednesday to Saturday). In addition, the professional activity is integrated into the studies, which results in a high practical relevance. The learnt skills are implemented in the own company, e.g. in the form of project work.


The lectures take place at the kunststoffcampus bayern in Weißenburg. The Technology and Study Centre Weißenburg is a joint research and educational institution of the Ansbach University of Applied Sciences and the Deggendorf University of Technology. It also includes leading companies from the region as well as other cooperation partners from science and trade associations.

Entry requirements

Qualified persons are persons with a general university entrance qualification or a technical college entrance qualification or qualified professionals, i.e. graduates of the master craftsman examination or an equivalent advanced training examination (e.g. foreman, specialist businessman) as well as graduates of technical schools and academies (e.g. technician, business economist, specialist bachelor) and persons with at least two years of vocational training and subsequent at least three years of professional experience, in each case in a field related to the course of study. In addition, proof of practical work in a technical, commercial or commercial field of at least one year is required.

Dates, registration and costs

Registration is possible from 2 May to 15 July. Study begins on 1 October.

Fees are charged at Bavarian universities for extra-occupational studies. These are calculated in such a way that they cover the additional costs resulting from the special form of organisation. The costs per semester amount to 1,950 € tuition fees plus 42 € student union fee.

Lecture plans

The lecture schedules are in German. You can find them on the German page.

Voices of our students

Florian Döbler

Florian Döbler
Deputy Head of Human Resources

"An investment that pays off."

Christian Trieb

Christian Trieb
Master industrialist
Schaeffler Technologies, Gunzenhausen

"I personally benefited a lot from my studies, the content was brilliant. I want to develop myself in the long term."


Ralph-Peter Kappestein

Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Leiter Studierendenservice der School of Business and Technology (SBT)


  • Leiter Studierendenservice der School of Business and Technology (SBT)
  • Mitglied Senat und Hochschulrat

Betreute Studiengänge:

  • Interkulturelles Management in Voll- und Teilzeit (B.A.)
  • Angewandte Kunststofftechnik (B.Eng., berufsbegleitend)
  • Strategisches Management (B.A., berufsbegleitend)
  • Wertschöpfungsmanagement (B.A., berufsbegleitend
  • Applied Research in Engineering Sciences (M.Sc.)
  • Digital Marketing (M.A.)
  • Energiemanagement und Energietechnik (M.Eng.)
  • Internationales Produkt- und Servicemanagement (M.A.)
  • Kreatives Management (MBA, berufsbegleitend)
  • Leadership (MBA, berufsbegleitend)
  • Medizintechnik (M.Eng.)
  • Multimediale Information und Kommunikation (M.A.)
  • Multimediales Didaktisches Design (M.A.)
  • Public Relations und Unternehmenskommunikation (M.A.)
  • Zertifikatslehrgang Leadership im Gesundheitswesen
Prof. Dr.-Ing. Stefan Slama – Studiengangsleiter Strategisches Management (SMA)

Prof. Dr.-Ing. Stefan Slama

Studiengangsleiter Strategisches Management (SMA)

0981 4877-208 50.4.1 nach Vereinbarung vCard

Prof. Dr.-Ing. Stefan Slama

Prof. Dr.-Ing. Stefan Slama – Studiengangsleiter Strategisches Management (SMA)

Studiengangsleiter Strategisches Management (SMA)


  • Studiengangsleiter Strategisches Management (SMA)
  • Professor Betriebswirtschaft (BW)
  • Mitglied Prüfungsausschuss Betriebswirtschaft (BW)
  • Professor Angewandte Ingenieurwissenschaften (AIW)
  • Mitglied Fakultätsrat Wirtschaft


  • Projektmanagement
  • Schwerpunkt Management im Mittelstand
  • Schwerpunkt Produktionsmanagement und Logistik

Manuela Wieser

Manuela Wieser – Studiengangsassistentin Strategisches Management (SMA)

Studiengangsassistentin Strategisches Management (SMA)


  • Studiengangsassistentin Strategisches Management (SMA)