Study overview

The part-time bachelor's programme, Strategic Management, imparts practice-oriented process and method knowledge combined with business management to ensure sustainable corporate management at the highest level.

Strategic Management is concerned with the holistic optimization of internal and cross-company processes, based on the EFQM model (European Foundation for Quality Management) for Business Excellence.

Students acquire the knowledge necessary for the development and continuous advancement of comprehensive management systems and learn how to use tools and methods to develop potential and achieve sustainable business success in organisations.


  • Successful and sustainable corporate management
  • Holistic optimization of processes for operational and business excellence
  • Practice-oriented project work


Short formSMA
Type of studyExtra-occupational, fees apply
Standard period of study11 semesters *
AwardBachelor of Arts (B.A.)
Start of studiesWinter semester
Admission RestrictionsNone
Lecture locationWeissenburg
Language of instructionGerman
Course management Prof. Dr.-Ing. Stefan Slama
Student advisory serviceProf. Dr.-Ing. Stefan Slama
Student ServicesRalph-Peter Kappestein
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* Expertise and skills acquired outside of university including current professional experience may be accredited, making it possible to complete the course in just 6 semesters.


Strategic Management is accredited by the Accreditation, Certification and Quality Assurance Institute ACQUIN.


The Bachelor's programme consists of eleven semesters. However, the first three semesters, which cover the basics of business, scientific, legal and human resources management, may be credited due to competences and skills already acquired outside of the university.  As a rule, the practical study semester is usually also credited based on existing professional practice. Ideally, the duration of study should be six semesters (three years).

Basic principles

Module study

You can also attend courses outside of a classical course of study and continue your education in this way. As part of a module course, you can take individual, selected subjects from the regular range of courses. After successful completion of a module, you will receive a certificate. Completed modules can also be credited towards a subsequent course of study. The modular study programme can provide prospective students with a gradual, flexible introduction to a study programme or allow them to acquire professionally relevant academic skills. It is possible to switch from module studies to bachelor studies after each semester.

Dates winter semester 2020/2021

Dates summer semester 2021

Target group

The course is primarily aimed at qualified professionals. It offers an innovative form of continuing vocational education tailored specifically to the target group of master craftsmen, business administrators, business economists, business administrators or similar professional groups.

Certified Industrial Master Electrical Engineer (IHK), Certified Industrial Master Mechatronics (IHK), Certified Industrial Master Metal (IHK), Certified Industrial Master Plastics and Rubber (IHK), Electrical Engineer, Mechanical Engineer, Technical Business Economist, Technician Mechatronics (stately certified), Certified Industrial Specialist IHK, Certified Business Specialist IHK, Certified Technical Specialist IHK, Specialist Purchasing and Logistics, Business Economist IHK, Business Economist VWA, Business Economist HWA

Teaching Methodology and Attendance

The courses are designed to accommodate the specific needs of working people. They are organised in such a way as to be compatible with full-time employment. Periods of attendance are limited to an acceptable minimum. Lectures take place in 3 blocks per semester (usually Wednesday to Saturday). In addition, professional practice is integrated into the course, which results in a high level of practical relevance. The knowledge gained is put into practice in students’ own companies, e.g. in the form of project work.


Lectures take place at the kunststoffcampus bayern in Weißenburg. The Technology and Study Centre Weißenburg is a joint research and educational institution run by Ansbach University of Applied Sciences and Deggendorf University of Technology. It also includes leading companies from the region as well as other collaborative partners from the scientific community and trade associations.

Entry Requirements

Eligible applicants include those with a general university entrance qualification  or a technical college entrance qualification or qualified professionals, i.e. graduates of the master craftsman examination or an equivalent advanced training examination (e.g. foreman, specialist businessman) as well as graduates of technical schools and academies (e.g. technician, business economist, specialist bachelor) and persons with at least two years of vocational training and subsequent at least three years of professional experience, in each case in a field related to the course of study. In addition, proof of practical work in a technical, commercial or commercial field of at least one year is required.

Dates, Registration and Fees

Winter semester: Registration is from 2 May to 15 July. Courses begin on 1 October.

Fees are charged at Bavarian universities for extra-occupational studies. These are calculated to cover the additional costs arising from the specific form of organisation. The costs per semester are 1,950 € tuition fees plus 52 € student union fee.

Lecture plans

The lecture plans are in German. You can find them on the German page.

Voices of our students

Florian Döbler

Florian Döbler
Deputy Head of Human Resources

"An investment that pays off."

Christian Trieb

Christian Trieb
Master industrialist
Schaeffler Technologies, Gunzenhausen

“I personally benefited a lot from my studies, the content was brilliant. I want to continue to develop in the long term."


Ralph-Peter Kappestein

Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Leiter Studierendenservice der School of Business and Technology (SBT)


  • Leiter Studierendenservice der School of Business and Technology (SBT)
  • Mitglied Senat und Hochschulrat

Betreute Studiengänge:

  • Interkulturelles Management in Voll- und Teilzeit (B.A.)
  • Angewandte Kunststofftechnik (B.Eng., berufsbegleitend)
  • Strategisches Management (B.A., berufsbegleitend)
  • Wertschöpfungsmanagement (B.A., berufsbegleitend)
  • Angewandte Künstliche Intelligenz und Digitale Transformation (M.A.)
  • Applied Research in Engineering Sciences (M.Sc.)
  • Digital Marketing (M.A.)
  • Energiemanagement und Energietechnik (M.Eng.)
  • Innovation und Entrepreneurship (M.A.)
  • Internationales Produkt- und Servicemanagement (M.A.)
  • Medizintechnik (M.Eng.)
  • Multimediale Information und Kommunikation (M.A.)
  • Multimediales Didaktisches Design (M.A.)
  • Public Relations und Unternehmenskommunikation (M.A.)
  • Kreatives Management (MBA, berufsbegleitend)
  • Leadership (MBA, berufsbegleitend)
  • Zertifikatslehrgang Leadership im Gesundheitswesen

Heike Machmer

Heike Machmer – Studiengangsassistentin Strategisches Management (SMA)

Studiengangsassistentin Strategisches Management (SMA)


  • Studiengangsassistentin Kreatives Management (KMA)
  • Studiengangsassistentin Strategisches Management (SMA)
Prof. Dr.-Ing. Stefan Slama – Studiengangsleiter Strategisches Management (SMA)

Prof. Dr.-Ing. Stefan Slama

Studiengangsleiter Strategisches Management (SMA)

0981 4877-208 50.4.1 nach Vereinbarung vCard

Prof. Dr.-Ing. Stefan Slama

Prof. Dr.-Ing. Stefan Slama – Studiengangsleiter Strategisches Management (SMA)

Studiengangsleiter Strategisches Management (SMA)


  • Studiengangsleiter Strategisches Management (SMA)
  • Professor Betriebswirtschaft (BW)
  • Mitglied Prüfungsausschuss Betriebswirtschaft (BW)
  • Professor Angewandte Ingenieurwissenschaften (AIW)
  • Mitglied Fakultätsrat Wirtschaft


  • Projektmanagement
  • Schwerpunkt Management im Mittelstand
  • Schwerpunkt Produktionsmanagement und Logistik