Study overview

Strategic management is a branch of business administration. It deals with the development, planning and implementation of content-related objectives of organizations.

The part-time bachelor's degree program "Strategic Management" imparts process and methodological knowledge with business management content in a practice-oriented manner. This ensures sustainable corporate management at the highest level.

Strategic management is a holistic approach. The aim is to align a company for the future in such a way that it can continue to exist or even expand. The fundamental orientation and delimitation of a group is also controlled within the framework of strategic management.

Strategic management serves the holistic optimization of internal and cross-company processes. It is based on the EFQM model (European Foundation for Quality Management). The aim is to achieve continuous improvement in the company - all the way to business excellence.

The students acquire the knowledge for the construction and continuous development of comprehensive management systems. They learn how to use tools and methods to develop potential. This serves to ensure sustainable business success in organizations.

The lecturers impart the knowledge with a strong focus on application. The integration of the participants' professional experiences is part of the concept. Project and practical work deepen the know-how and broaden the understanding.

Your Advantages:

  • Successful and sustainable corporate management
  • Holistic optimization of processes for operational and business excellence
  • Practice-oriented project work

The extra-occupational study program is primarily aimed at qualified professionals such as business administrators or specialists. It guarantees a well-founded continuing education.

Due to their generalist and methodical/planning training, strategic managers can be deployed in a variety of ways. They can work in the most diverse areas of corporate management.

A responsible position is conceivable, for example, in controlling, human resources, marketing, procurement or management consulting.

Typical professions include quality manager, product manager, project manager, recruiting manager, key account manager, marketing manager, supply chain manager or management consultant.


Short formSMA
Type of studyExtra-occupational, fees apply
Standard period of study11 semesters *
AwardBachelor of Arts (B.A.)
Start of studiesWinter semester
Admission RestrictionsNone
Lecture locationWeissenburg
Language of instructionGerman
Course management Prof. Dr.-Ing. Stefan Slama
Student advisory serviceProf. Dr.-Ing. Stefan Slama
Student Servicesstudierendenservice.sma(at)
Information eventsCurrently, no information events are planned. Please do not hesitate to contact us for individual advice!

Please register by email to

For online events, you will receive corresponding access data from us.

* Expertise and skills acquired outside of university including current professional experience may be accredited, making it possible to complete the course in just 6 semesters.


Strategic Management has been assessed by the accreditation, certification and quality assurance institute ACQUIN.

You can see the accreditation and assessment by the ACCREDITATION COUNCIL in the accreditation database (click here).


The Bachelor's programme consists of eleven semesters. However, the first three semesters, which cover the basics of business, scientific, legal and human resources management, may be credited due to competences and skills already acquired outside of the university.  As a rule, the practical study semester is usually also credited based on existing professional practice. Ideally, the duration of study should be six semesters (three years).

Basic principles

Module study

You can also attend courses outside of a classical course of study and continue your education in this way. As part of a module course, you can take individual, selected subjects from the regular range of courses. After successful completion of a module, you will receive a certificate. Completed modules can also be credited towards a subsequent course of study. The modular study programme can provide prospective students with a gradual, flexible introduction to a study programme or allow them to acquire professionally relevant academic skills. It is possible to switch from module studies to bachelor studies after each semester.

Dates + costs winter semester 2021/22

Dates + costs summer semester 2022

Target group

The course is primarily aimed at qualified professionals. It offers an innovative form of continuing vocational education tailored specifically to the target group of master craftsmen, business administrators, business economists, business administrators or similar professional groups.

Certified Industrial Master Electrical Engineer (IHK), Certified Industrial Master Mechatronics (IHK), Certified Industrial Master Metal (IHK), Certified Industrial Master Plastics and Rubber (IHK), Electrical Engineer, Mechanical Engineer, Technical Business Economist, Technician Mechatronics (stately certified), Certified Industrial Specialist IHK, Certified Business Specialist IHK, Certified Technical Specialist IHK, Specialist Purchasing and Logistics, Business Economist IHK, Business Economist VWA, Business Economist HWA

Teaching Methodology and Attendance

The courses are designed to accommodate the specific needs of working people. They are organised in such a way as to be compatible with full-time employment. Periods of attendance are limited to an acceptable minimum. Lectures take place in 3 blocks per semester (usually Wednesday to Saturday). In addition, professional practice is integrated into the course, which results in a high level of practical relevance. The knowledge gained is put into practice in students’ own companies, e.g. in the form of project work.


Lectures take place at the kunststoffcampus bayern in Weißenburg. The Technology and Study Centre Weißenburg is a joint research and educational institution run by Ansbach University of Applied Sciences and Deggendorf University of Technology. It also includes leading companies from the region as well as other collaborative partners from the scientific community and trade associations.

Entry Requirements

Eligible applicants include those with a general university entrance qualification  or a technical college entrance qualification or qualified professionals, i.e. graduates of the master craftsman examination or an equivalent advanced training examination (e.g. foreman, specialist businessman) as well as graduates of technical schools and academies (e.g. technician, business economist, specialist bachelor) and persons with at least two years of vocational training and subsequent at least three years of professional experience, in each case in a field related to the course of study. In addition, proof of practical work in a technical, commercial or commercial field of at least one year is required.

Dates, application and costs

Winter semester: Registration is from 2 May to 15 July. Courses begin on 1 October.

Fees are charged at Bavarian universities for extra-occupational studies. These are calculated to cover the additional costs arising from the specific form of organisation. The costs per semester are 1,950 € tuition fees plus 52 € student union fee.

Lecture plans

The lecture plans are in German. You can find them on the German page.

Voices of our students

Florian Döbler

Florian Döbler
Deputy Head of Human Resources

"An investment that pays off."

Christian Trieb

Christian Trieb
Master industrialist
Schaeffler Technologies, Gunzenhausen

“I personally benefited a lot from my studies, the content was brilliant. I want to continue to develop in the long term."


Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Ralph-Peter Kappestein

Leiter Studierendenservice der School of Business and Technology (SBT)

0981 203633-16 BHS 3.02 (Brauhausstraße 15, 91522 Ansbach) nach Vereinbarung vCard

Ralph-Peter Kappestein

Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Leiter Studierendenservice der School of Business and Technology (SBT)


  • Leiter Studierendenservice der School of Business and Technology (SBT)
  • Mitglied Senat und Hochschulrat

Betreute Studiengänge:

  • Interkulturelles Management in Voll- und Teilzeit (B.A.)
  • Angewandte Kunststofftechnik (B.Eng., berufsbegleitend)
  • Strategisches Management (B.A., berufsbegleitend)
  • Wertschöpfungsmanagement (B.A., berufsbegleitend)
  • Angewandte Künstliche Intelligenz und Digitale Transformation (M.A.)
  • Applied Biotechnology (M.Sc.)
  • Applied Research in Engineering Sciences (M.Sc.)
  • Digital Learning (M.A.)
  • Digital Marketing (M.A.)
  • Energiemanagement und Energietechnik (M.Eng.)
  • Innovation und Entrepreneurship (M.A.)
  • Internationales Produkt- und Servicemanagement (M.A.)
  • Medizintechnik (M.Eng.)
  • Multimediale Information und Kommunikation (M.A.)
  • Public Relations und Unternehmenskommunikation (M.A.)
  • Smart Energy Systems (M.Eng.)
  • Kreatives Management (MBA, berufsbegleitend)
  • Leadership (MBA, berufsbegleitend)
  • Zertifikatslehrgang Leadership im Gesundheitswesen
Prof. Dr.-Ing. Stefan Slama – Studiengangsleiter Strategisches Management (SMA)

Prof. Dr.-Ing. Stefan Slama

Studiengangsleiter Strategisches Management (SMA)

0981 4877-208 50.4.1 nach Vereinbarung vCard

Prof. Dr.-Ing. Stefan Slama

Prof. Dr.-Ing. Stefan Slama – Studiengangsleiter Strategisches Management (SMA)

Studiengangsleiter Strategisches Management (SMA)


  • Studiengangsleiter Strategisches Management (SMA)
  • Professor Betriebswirtschaft (BW)
  • Mitglied Prüfungsausschuss Betriebswirtschaft (BW)
  • Professor Angewandte Ingenieurwissenschaften (AIW)
  • Professor Nachhaltige Ingenieurwissenschaften (NIW)
  • Mitglied Fakultätsrat Wirtschaft


  • Projektmanagement
  • Schwerpunkt Management im Mittelstand
  • Schwerpunkt Produktionsmanagement und Logistik

Manuela Zehnder

Manuela Zehnder – Studiengangsassistentin Strategisches Management (SMA)

Studiengangsassistentin Strategisches Management (SMA)


  • Studiengangsassistentin Strategisches Management (SMA)