Study overview


Short formBIM
Type of studyPart time, distance/presence study
Duration10 semesters
AwardBachelor of Arts (B.A.)
Start of studiesWinter semester
Admission restrictionsReferences
Lecture locationAnsbach
Language of instructionGerman
Course management Prof. Dr. Bernd Heesen
Student advisory serviceProf. Dr. Bernd Heesen
Student Servicesstudierendenservice.bim(at)


The Ansbach University of Applied Sciences was awarded the title of University of Professional Sports in 2008.


The International Management for Top Athletes course combines the strengths of distance learning with those of blended learning. This business management course is unique in Germany in its focus on the needs of competitive athletes.

It is designed to enable sportsmen and sportswomen to prepare for a professional career with an academic degree, in parallel to their sporting careers . In this way, this course also provides new opportunities especially for members of the Bundeswehr Sports Support Group or the Federal Police.

Of particular value for our part-time students, parallel to their sports careers, is the opportunity to access more than 3,000 magazines and other sources remotely via the online library. In addition, a modern learning platform (e-learning) facilitates access to course information and creates a communication platform between course participants and lecturers, regardless of distance and time.

The international orientation of the programme (language competence, courses with international content, networking with foreign students at Ansbach University, networking with internationally active companies) and the interlinking with practice (sponsors from industry, practical project, practice-oriented thesis), in addition to the classic advantages of universities for applied sciences (teaching in small groups, good supervision quality, practical know-how of professors), is intended to prepare our ambitious students as well as possible for the demands of the job market. Special events in the field of sports (sports management, sports marketing & event management, radio and television presenting) also prepare students for careers in these sectors.

By graduating with a Bachelor's degree, graduates also meet the admission requirements for further Master's studies.

More than 130 national management athletes are currently studying in this course. More than 50 top athletes have already successfully completed the course with a Bachelor of Arts degree and have successfully started their professional careers. This network of graduates strengthens the programme and enables the placement of internships and jobs.

Admission requirements

Admission requirements for the course of study are the standard entrance qualification for universities of applied sciences (Fachhochschulreife) and proof of the practice of top-class sport as the main profession. This proof can be confirmed for current or former national squads of the Olympic professional associations by an Olympic training centre in the form of a reference letter or informally by the board of a Bundesliga club.

The 30 study places per academic year (beginning only in the winter semester) are allocated according to the rules of the admission procedure.  Since the programme was developed for federal management athletes, they will initially be allocated available places according to their university admission grade. Then available capacities will be allocated to other top athletes in the order of their university admission marks.

We assume that all students have access to  a computer (MS Windows 7 or newer) with MS Office 2016 or newer with Internet access for their studies.

The dates of the block courses of the first semester will be fixed and announced up to February.

The application takes place online on this website in the period from 01.12. to 15.01. for the following summer semester.

Enrolment for the summer semester 2020 will take place on 30.03.20 for the International Management programme.

Study structure

Study Organisation

The course for competitive athletes follows the concept of the Ansbach University of Applied Sciences: Shaping the future - experiencing knowledge - experiencing innovation - using technologies - discovering perspectives. You set your own limits - we will be happy to help you learn new things and create new perspectives for your future.

The course contents correspond to a demanding curriculum for international business administration. In addition to the canon of subjects, there is a strong international component as a large proportion of the courses are taught in English (see the course descriptions for the planned language of instruction: D=German, E=English, D/E=German or English). During the foundation study period, language skills are developed or expanded and the internationally recognised TOEIC certificate is acquired (TOEIC = Test of English for International Communication) is obtained. These skills are further consolidated during the main study period; lectures are then held in English and foreign lecturers are also employed.

Study contents, which must be completed by all students:

  • Specialist Skills (Economics and Business Administration)
  • Hard-Skills (Quantitative Methods & IT)
  • Soft skills (organization and communication)
  • International Management
  • Practical project (students work individually or in groups on a solution to a current project of a company; the project gives the students a comprehensive insight into the reality of a company and allows them to apply the skills acquired during their studies in practice)
  • Bachelor thesis (scientific paper)

According to their interests, students can attend five elective subjects.

Organisation of studies

The course combines the strengths of distance learning with those of face-to-face study. The course is designed in such a way that it can be completed in ten semesters with approximately 75 days of attendance at Ansbach University. The attendance times can be selected individually from the course schedule (e.g. 2x5 days block) depending on the availability of the students. Students can flexibly distribute the courses over the semesters and, for example, take courses with a volume of four attendance days in one semester and courses with twelve attendance days in another semester.

As soon as the students register for a course, they receive the course description and additional course materials. The course description describes the learning objectives of the course and sets out a timetable to indicate which proofs of achievement (e.g. exercises, preparation of presentations, preparation of study papers ...) are expected from the students during the course and at what time. The exercises provided within the supervised self-study also help the learner to determine their progress. This organisation of the course of study enables students to plan ahead well in advance. In the phase of supervised self-study, the professor is available as a contact person for the students.

An essential element of the study concept is the attendance phase which accompanies the course, during which the acquired knowledge is deepened in the group and with teachers on site. This provides an opportunity for intensive dialogue between participants. This face-to-face study also serves as an ideal preparation for the corresponding exam or, where necessary, another proof of achievement.

Examinations for all courses can be taken once a year on eight examination dates. This is possible with minimal travel time to Ansbach, Berlin, Heidelberg and Bonn. An additional journey for participation in the exams can be omitted if they take place after an attendance period. Students do not have to register for an exam immediately after a course but can do so as soon as they have been able to prepare themselves sufficiently, as for each individual participant this may depend on their other dates. This allows each and every student to determine how quickly or slowly courses are completed.

The concept

At the age at which their peers begin vocational training or studies, athletes often sacrifice their professional careers in order to devote themselves entirely to sport. Some talented sportspeople who are faced with the choice of sport or professional career also decide against continuing their sports career in order to be able to take up vocational training or studies. Some of these athletes could remain in sport if they could be offered an attractive course of study to accompany their studies.

In collaboration with the Olympic Support Centres, the concept of this course of study was developed in order to provide competitive athletes who represent our nation internationally at competitions and in the media with career prospects even after their sporting career has ended. A business administration course specially geared to the needs of competitive athletes, which enables participants to master the challenges of a state-recognised bachelor's degree and at the same time meet the high demands of competitive sports, did not exist before.

When designing the study programme, it was particularly important to those responsible to ensure the greatest possible flexibility for the students. Professional individual coaching, short-term enrolment in courses, a flexible arrangement for taking exams, a range of face-to-face courses in block form and professional support for distance learning (literature study and supervised self-study) enable athletes to integrate their studies into a full schedule.

Student body
The interests of top athletes are represented by elected student representatives at Ansbach University of Applied Sciences. Details can be found on the website of the Fachschaft (German).


International orientation

Today, international competence is more in demand than ever before. We wanted this to be reflected in our study concept. So the study concept was enriched with the following international components.

International competence is taught through:

  • Language competence
    As English is the primary international business language, students are prepared for the internationally recognised TOEIC language examination during their studies. These languages skills are then consistently deepened in the lectures. Whilst lectures in the first semesters are only offered in German, the proportion of courses in the English language gradually increases in the higher semesters. In this way, business vocabulary is also effectively expanded.
  • Courses with explicitly international content
    Lectures such as International Business, International Business Law, Intercultural Communication, International Accounting Standards and others convey the skills required for the management of international companies.
  • Attending courses taught by foreign professors
    Participation in lectures for students given by foreign professors at Ansbach University,

Partner universities

Ansbach University of Applied Sciences maintains relationships with partner universities around the globe. From Ansbach to the world? If you would like to attend courses at one of our partner universities, you can do so. Students who are interested should contact the International Office of Ansbach University of Applied Sciences to find out more aboutcurrent opportunities.

Learning platform and module plan

Ansbach University of Applied Sciences has extensive specialist literature for your studies, but also plenty of books on language learning and other important subjects. The range on offer is not limited to traditional books but includes the entire spectrum of multimedia learning. If a book is not in stock, it can also be obtained through an inter-library loan from other libraries. For our competitive athletes, the online library, which has more than 3,000 journals and sources available online 24/7, is also of particular value.

A modern learning platform (e-learning) creates a good infrastructure for distance learning. It enables students to access course information and creates a communication platform between the course participants and the lecturer, independent of geographical and time distance. A special service is also provided by the computer centre of the Ansbach University of Applied Sciences with a computer centre portal and identity management, which gives students "all-over-the-world" free access to software licensed by the university, such as SAP. This makes it possible for competitive athletes to successfully complete their studies, even though they often travel worldwide from one training camp or competition to the next.

This page enables students to access the following learning tools (access only with valid User-ID):


Further Information

Graduate of the study programme will be qualified to take on management jobs in a wide range of specialist areas and industries. They will have professional qualifications in economics and international management. The international orientation of the program is further strengthened by the fact that a large number of courses are taught in English.

In addition to the traditional subjects of an international management course, students will be offered courses in sports management, sports marketing and event management to prepare them for their chosen professional field.


Life should not only consist of studying. The welcoming campus provides a family atmosphere for just over 3000 students.

In order to offer competitive athletes attractive training opportunities even during their periods of attendance in Ansbach, appropriate arrangements have been made with a local sports club (student fee per semester) and local fitness studios (free fitness training).

Contact information:



A student residence right next to the campus is available for full-time students of Ansbach University. Since the leases in the student residence are drawn up per semester, however, this is not practical accommodation for most top athletes. For short stays in Ansbach and the surrounding area, there are a  variety of other accomodation options in holiday flats, guesthouses and hotels in all price categories (external link).


This is how top athletes study at Ansbach University of Applied Sciences

Short introduction to Ansbach University of Applied Sciences and the course.

The course from the point of view of the Olympic Centre

Axel Kuhlen is a career consultant at the Olympic Training Centre in Bavaria. He has been involved in the development of the study program from the very beginning.

The viewpoint of the student representative

Monika Bergmann is the elected representative of the student athletes.


The Student Perspective

Felix Petermann is an active ice hockey player and has been studying International Management for top athletes at Ansbach University since 2006.

Videos created in the television studio of the university

Studio direction: Thomas Brusske-Gabbey; Moderation & editing: Nadja Luthay; Cinematography: Anna Wirz, Stefanie Bauernschmitt; Camera assistant: Nino Bach, Sven Hartmann, Andreas Obermann, Alexander Goryochok; Schedule & mixer: Sven Rühl, sound & editing: Martin Moser; Virtual studio: Jannis Gruhler; Light: Sven Rühl, Martin Moser, calculation & DVD cover: Inna Becker.


Prof. Dr. (UoP) Bernd Heesen – Studiengangsleitung Internationales Management (BIM)

Prof. Dr. (UoP) Bernd Heesen

Studiengangsleitung Internationales Management (BIM)

0981 4877-371 92.1.2 Dienstag 13.15-14.15 (nach Vereinbarung) vCard

Prof. Dr. (UoP) Bernd Heesen

Prof. Dr. (UoP) Bernd Heesen – Studiengangsleitung Internationales Management (BIM)

Studiengangsleitung Internationales Management (BIM)


  • Studiengangsleitung Internationales Management (BIM)
  • Professor Angewandte Wirtschafts- und Medienpsychologie (AWM)
  • Professor Wirtschaftsinformatik (WIF)


  • Management
  • Betriebliche Anwendungen

Webseite von Professor Heesen:



  • Big Data Analytics / Business Intelligence / Künstliche Intelligenz
  • Online Learning / Blended Learning
  • Innovationsmanagement

Lehrangebote im Studiengang Wirtschaftsinformatik (Bachelor of Science):

  • Statistik (Deutsch)
  • Big Data Analytics (Englisch)
  • Text Mining (Englisch)

Lehrangebote im Studiengang International Management für Spitzensportler (Bachelor of Arts):

    • Selbstmanagement im Studium (Deutsch)
    • Wissenschaftliches Arbeiten (Deutsch)
    • Personal (Deutsch)
    • Organizational Management & Leadership (Englisch)

    Lehrangebote im StudiengangAngewandte Wirtschafts- und Medienpsychologie (Bachelor of Arts)

    • Management & Leadership (Deutsch)
    Katharina Paetzold-Dave – Mitarbeiterin Bereich  Studierendenservice

    Katharina Paetzold-Dave

    Mitarbeiterin Bereich Studierendenservice

    0981 4877-146 54.1.7 nach Vereinbarung vCard

    Katharina Paetzold-Dave

    Katharina Paetzold-Dave – Mitarbeiterin Bereich  Studierendenservice

    Mitarbeiterin Bereich Studierendenservice


    • Mitarbeiterin Bereich Studierendenservice

    Betreute Studiengänge:

    •  Internationales Management (Spitzensportler)

    Prof. Dr. Michael Schugk

    Prof. Dr. Michael Schugk – Professor Internationales Management (BIM)

    Professor Internationales Management (BIM)


    • Professor Wirtschaftsinformatik (WIF)
    • Professor Internationales Management (BIM)


    • Marketing
    • Internationales und interkulturelles Marketing
    • Interpersonale Kommunikation
    • Interkulturelle Kommunikation
    • (Industrielles) Vertriebsmanagement

    Publikation zur Interkulturellen Kommunikation:

    „Interkulturelle Kommunikation in der Wirtschaft. Grundlagen und Interkulturelle Kompetenz für Marketing und Vertrieb.“ 2., aktualisierte und erweiterte Auflage. München: Verlag Franz Vahlen, 2014, 542 Seiten. Preis: 39,80 €; ISBN 978-3-8006-4888-7.  

    Im Falle Ihres Interesses an

    • näheren Informationen (Vorwort, Gliederung, Leseprobe)
    • Bestellung des Buches sowie
    • kostenlosen Folien für Ihre Lehrunterstützung

    sehen Sie bitte folgenden Internetlink:

     Im Falle Ihres Interesses an kostenlosen Musterlösungen zu den Fallstudien senden Sie bitte eine E-Mail an michael.schugk(at)



    11/85 - 05/91: Studium der Betriebswirtschaftslehre an der Friedrich-Alexander-Universität Erlangen / Nürnberg


    10/91 - 06/95: Freies Doktoratsstudium der Sozial- und Wirtschaftswissenschaften an der Wirtschaftsuniversität Wien (Österreich) bei Herrn Prof. Dr. Werner Hasitschka, Leiter des Institutes für kulturelles Management, Wien.

    06/95: Erlangung des akademischen Grades eines Doktors der Sozial- und Wirtschaftswissenschaften ( Dr. rer. soc. oec.) an der Wirtschaftsuniversität Wien;


    01/96 - 07/99: Tätigkeit in einer Marketing-Stabsstelle der Siemens AG, Erlangen; Eigenverantwortliche Planung, Konzeption, Realisation und Kontrolle der  Marketing-Kommunikation für ein gesamtes Geschäftsgebiet

    08/99 - 11/02: Tätigkeit als kaufmännischer Projektleiter bei der Siemens AG, Erlangen; Eigenverantwortliche Planung und Steuerung von Projekten im internationalen Großanlagengeschäft; (betreute Ländermärkte: u.a. Chile, USA, Kanada, Abu Dhabi, Tunesien, Irak)

    12/02 - 09/05: Professor für Marketing und Vertrieb an der Fachhochschule Aalen im Studienschwerpunkt „Internationaler Technischer Vertrieb“

    10/05 - heute: Professor für Betriebswirtschaftslehre und Marketing an der Hochschule Ansbach

     Nebenberufliche Tätigkeiten

    03/99 - heute: Gastprofessuren an der Universität des Saarlandes, der Georg-Simon-Ohm Hochschule Nürnberg, der Universidad Politécnica de Valencia und der Universidad de Salamanca, Spanien, Marmara University Istanbul, Türkei, Griffith CollegeDublin, Irland, Universität Coimbra, Portugal; darüber hinaus Dozententätigkeit und Gastvorträge an diversen Hochschulen, Seminare für diverse Organisationen, diverse Publikationen

    Karin Zimmer – Studiengangsassistentin Internationaes Management (BIM)

    Karin Zimmer

    Studiengangsassistentin Internationaes Management (BIM)

    0981 4877-378 50.2.17 Montag - Donnerstag 8.30-12.00 Uhr vCard

    Karin Zimmer

    Karin Zimmer – Studiengangsassistentin Internationaes Management (BIM)

    Studiengangsassistentin Internationaes Management (BIM)


    • Fakultätsassistentin Wirtschaft
    • Studiengangsassistentin Internationaes Management (BIM)