Intercultural Management

Study overview

Intercultural management at the international Rothenburg ob der Tauber university campus: this is a practical course of study with a regional focus aimed at people who require a high degree of flexibility in order to study. It deals with business management issues in an intercultural context. Also included in the course are languages, digital competences and a practical specialisation.

There are three areas of study to choose from:

Gastronomy and tourism
Trade and services
Production and crafts

The flexible blended learning format, a mixture of online study and classroom lectures, offers people with high demands on their time, the opportunity to pursue further studies alongside other responsibilities.

The programme is available as either a full-time or part-time course. Students following the part-time course can structure and determine their own workload.

Short form	IKM
Type of study	Full time/part time
Duration	7/14 semesters
Award	Bachelor of Arts (B.A.)
Start of studies	Winter semester & summer semester
Admission restrictions	none
Lecture location	Rothenburg, Blended Learning
Language of instruction	German
Course management	Prof. Dr. Ritam Garg
Student advisory service	Daniela Frank-Müller
Student Services	studierendenservice.ikm(at)hs-ansbach.de

Course flyer (German)

Module manual (German)

Module plan (German)

Curriculum (German)

Study and examination regulations

The full-time bachelor's programme consists of seven semesters. The duration of the part-time bachelor programme depends on your individual time schedule.

In the first few semesters, the main focus of your studies will be languages (English or German as a foreign language as well as an additional foreign language), the basics of business management and the teaching of basic competences as well as intercultural and digital skills. You will be able deepen and broaden the knowledge acquired by choosing an area of specialisation and gaining experience in applied project management. The practical semester provides an opportunity to apply the acquired knowledge in practice. General elective courses - suitable for your major field of study - round off your studies.

Upon successful completion of your Bachelor thesis, you will be awarded a Bachelor of Arts degree (B.A.), an internationally recognized academic qualification.

Teaching methodology and attendance

Flexible study! Ansbach University of Applied Sciences offers a range of digital modules via its learning platform, enabling you to study dynamically throughout the self-study phases of the course. You can participate in class-room activities and tutorials at Rothenburg’s campus for approximately 15-20 days per semester and make use of the advisory services, or simply drop by for some private undisturbed study, either alone or with your fellow students.

The advantages of attending classroom activities (social exchange, practical training) are combined with the advantages of online study (individual time management, media diversity) in a didactically meaningful way.

The Intercultural Management program offers state-of-the-art digital university teaching methods for people with a high need for individual time management. It can be studied full-time or part-time.

Prospects

The skills acquired in the Intercultural Management course, will equip you to tackle the challenges of intercultural situations within companies with the necessary sensitivity. Furthermore, your chosen specialisation, will enable you to focus on specific industries. The comprehensive analysis of case studies based on real-life company cases will prepare you for handling critical issues in professional practice. Thus, you will be ideally equipped to join a company and take on managerial duties or an executive or managerial role.

Rothenburg Campus

Studying at the new Rothenburg campus means: an encounter between ancient walls and the newest technology. Built around 1900, the school possesses numerous Art Nouveau features and is located directly next to Rothenburg's historic city wall. The listed building has been given a modern interior. In addition to the seminar rooms - which also able to transmit live broadcasts to other universities - there are inspiring rooms for learning and creativity, a small library, multimedia rooms, an academic refectory and an auditorium with a keynote stage. This creates a campus with a distinctive flair in the heart of Rothenburg.

In addition to the picturesque old town, Rothenburg also offers young people in particular an enormous range of recreational activities: Due to its international popularity, Rothenburg has an intercultural character, has a lively pub scene with many delicious beer and wine specialities from the region and is the venue for a variety of interesting cultural events such as the Taubertal Open-Air Festival, the Reichsstadttage or the Christmas Market. Rothenburg is located in the Frankenhöhe Nature Park in a magical landscape with small streams, Franconian villages, old mills and picturesque valleys waiting to be discovered on foot, by bike or in a canoe.

In addition to the tourism sector, there are numerous medium-sized companies in the fields of trade, services, industry and crafts - including some market leaders in the fields of mechanical engineering, electrical engineering, smart homes and project consulting.

Application and submission

You can join the Intercultural Management programme in either the summer semester or the winter semester. As with all degree programmes, you must apply in good time via the online application portal. Please note that the deadlines given are the cut-off deadlines. We must therefore receive your application by the end of the last day of the respective deadline at the very latest. Here you will find all information about how to apply. Here you will find all the informatino you need to apply.

Applicants to Bavarian universities of applied sciences are subject to the Bavarian Higher Education Act (German) (BayHSchG) and the Ordinance on Admission to Higher Education at State Universities in Bavaria (German) (HZV).

There are no further admission requirements beyond these.
The recommended prerequisites for the language modules (B2 for Business English and A1 for the other foreign language) can be made up flexibly during the first semesters if necessary. The Language Centre (link to the Language Centre: www.hs-ansbach.de/weiterbildung/sprachenzentrum/ ) at Ansbach University of Applied Sciences offers advice and a wide range of language courses.

Staff

Prof. Dr. Ritam Garg

Studiengangsleiter Interkulturelles Management (IKM)

0173 5968546 ROT 1.05b (Hornburgweg 26, 91541 Rothenburg o.d.T.) nach Vereinbarung ritam.garg vCard

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Daniela Frank-Müller

Studiengangassistentin Interkulturelles Management (IKM), Digital Marketing (DIM)

0162 2522249 ROT 0.06 (Hornburgweg 26, 91541 Rothenburg o.d.T.) nach Vereinbarung daniela.frankmueller vCard

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Bianca Zöllner

Campusassistentin Studienzentrum Rothenburg (ROT)

0172 6643014 ROT 0.06 (Hornburgweg 26, 91541 Rothenburg o.d.T.) nach Vereinbarung bianca.zoellner vCard

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Prof. Dr. Carolin Durst

Professorin Interkulturelles Management (IKM) / Standortleitung

0152 04145359 ROT 1.05c (Hornburgweg 26, 91541 Rothenburg o.d.T.) nach Vereinbarung carolin.durst vCard

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Prof. Dr. Dominik Kögel

Professor Interkulturelles Management (IKM)

0162 2605459 ROT 1.05a (Hornburgweg 26, 91541 Rothenburg o.d.T.) nach Vereinbarung dominik.koegel vCard

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Prof. Dr. Alexander Piazza

Professor Interkulturelles Management (IKM)

0173 2611472 ROT 1.05 (Hornburgweg 26, 91541 Rothenburg o.d.T.) nach Vereinbarung alexander.piazza vCard

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Prof. Dr. Markus Skripek

Professor Interkulturelles Management (IKM) / Vorsitzender Prüfungskommission Interkulturelles Management (IKM)

0981 4877-217 50.3.7 nach Vereinbarung markus.skripek vCard

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Christoph Bitzl, M.A.

Wissenschaftlicher Mitarbeiter Interkulturelles Management (IKM)

0162 2594831 ROT 0.07 (Hornburgweg 26, 91541 Rothenburg o.d.T.) nach Vereinbarung christoph.bitzl vCard

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Florian Diener, M.A.

Wissenschaftlicher Mitarbeiter Interkulturelles Management (IKM)

0162 2516110 ROT 0.07 (Hornburgweg 26, 91541 Rothenburg o.d.T.) nach Vereinbarung florian.diener vCard

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Maximilian May, MBA PMM

Wissenschaftlicher Mitarbeiter Interkulturelles Management (IKM)

0152 04145307 ROT 0.07 (Hornburgweg 26, 91541 Rothenburg o.d.T.) nach Vereinbarung maximilian.may vCard

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Dr. Christian Gebhard

Lehrkraft für besondere Aufgaben Interkulturelles Management (IKM)

0981 4877-108 50.4.7 nach Vereinbarung c.gebhard vCard

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Dr. Christian Gebhard

0981 4877-108
50.4.7
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Lehrkraft für besondere Aufgaben Interkulturelles Management (IKM)

Fuktionen:

Leiter China-Kompetenzzentrum
Lehrkraft für besondere Aufgaben Betriebswirtschaft (BW)
Lehrkraft für besondere Aufgaben (Landeskunde, weitere Fremdsprachen: Spanisch / Chinesisch, Ansprechpartner für Französisch) Interkulturelles Management (IKM)
Lehrkraft für besondere Aufgaben Sprachenzentrum
Ansprechpartner in Sachen Diversität und Gleichberechtigung
Ansprechpartner für Integration ausländischer Studierender

Lehrgebiete:

Schwerpunkt Interkulturelles Management China
Schwerpunkt Interkulturelles Management Deutschland
Allgemeines Spanisch
Wirtschaftsspanisch
Wirtschaftsenglisch
Chinesisch
Portugiesisch

Publikationen:

2021: Exkursion nach China: Chinesische Lesetexte für Fortgeschrittene. Gröbenzell: Hefei Huang Verlag.

2020: „Some Suggestions for Teaching Foreign Languages Online“. In: Hedderich, Barbara E. / Hedderich, Michael A., Walter, Michael S. J. (Hrsg.): Business Meets Technology 2. Proceedings of the 2nd International Conference of the University of Applied Sciences Ansbach 3rd – 4th of July 2020, S. 18-21. Düren: Shaker.

2020: „Portfolios as Performance Records in a Reflective Approach in teaching Chinese as a Foreign Language“. In: Hedderich, Barbara E. / Hedderich, Michael A., Walter, Michael S. J. (Hrsg.): Business Meets Technology 2. Proceedings of the 2nd International Conference of the University of Applied Sciences Ansbach 3rd – 4th of July 2020, S. 22-25. Düren: Shaker.

2020: „Awareness of the Belt and Road Initiative in Small and Medium-Sized Enterprises in Middle Franconia“. In: Hedderich, Barbara E. / Hedderich, Michael A., Walter, Michael S. J. (Hrsg.): Business Meets Technology 2. Proceedings of the 2nd International Conference of the University of Applied Sciences Ansbach 3rd – 4th of July 2020, S. 127-130. Düren: Shaker.

2020: „German Learners’ of Chinese Frequent Errors: An Investigation into Beginners’ Oral Exams”. In: Gröner, Patrick / Ambrosius, Ute (2020): Ansbacher Kaleidoskop 2020, S. 64-81. Düren: Shaker.

(In Vorbereitung): „Elementos comunicativos não-verbais: Programas de notícias alemães, brasileiros e portugueses em contraste“.

2019: „Häufige Fehler in der schriftlichen Produktion erwachsener Lernender des Spanischen im Anfängerstadium”. In: Reimann, Daniel; Robles i Sabater, Ferran; Sánchez Prieto, Raúl (Hg.): Kontrastive Pragmatik in Forschung und Vermittlung. Deutsch, Spanisch und Portugiesisch im Vergleich. Tübingen: Narr Francke Attempto.

2019: Trainingsbuch der deutschen Sprache. LOGO-Praktikanten in Deutschland und wo sie zu finden sind. Hrsg. v. LOGO e.V. Lienen. Online verfügbar unter https://logoev.de/lehrbuch.html.

2018: Foreign Language Learners' Frequent Errors: An Investigation of Chinese and Spanish. In: Barbara Hedderich, Michael S.J. Walter und Patrick M. Gröner (Hg.): Business meets technology. Proceedings of the 1st International Conference of the University of Applied Sciences Ansbach : 25th to 27th January 2018 (campus_edition Hochschule Ansbach), S. 76–79.

2018 Koautorin: Mahúgo, María: Learning Strategies of German University Students of Spanish as a Foreign Language: Profile of the Independent Learner in a European Context. In: Barbara Hedderich, Michael S.J. Walter und Patrick M. Gröner (Hg.): Business meets technology. Proceedings of the 1st International Conference of the University of Applied Sciences Ansbach : 25th to 27th January 2018 (campus_edition Hochschule Ansbach), S. 90–93.

2018: „Praxisbericht: Interkulturelles Video- Tandem an der Hochschule Ansbach". Zeitschrift für Interkulturellen Fremdsprachenunterricht. Didaktik und Methodik im Bereich Deutsch als Fremdsprache (23), 149-154.

2018: „Gesten im Chinesischunterricht“. Die Neueren Sprachen 2016 für 2018, 65-73. Diesterweg.

2018: „Gestures in Foreign Language Teaching: Chinese and German“. Posterpräsentation: Business Meets Technology – 1st International Conference of the University of Applied Sciences Ansbach.

2018: Wirtschaftskorrespondenz Chinesisch: zielsicher formulieren – erfolgreich handeln. Koautorin: Zhang, Mingming. Uitikon-Waldegg: Chinabooks.ch.

2016: „Häufige Fehler erwachsener Lerner des Chinesischen im Anfängerstadium“. In: CHUN - Chinesischunterricht, NR. 31/2016, S. 30–50. München: IUDICIUM.

2016: „Spanisch an der Hochschule Ansbach: Häufige Fehler in der schriftlichen Produktion“. In: Ambrosius, Ute / Gollisch, Simon (Hg.): Ansbacher Kaleidoskop. 2016. Forschungsbeiträge aus den Kompetenzbereichen Wirtschaft, Medien, Technik und Lehre an der Hochschule Ansbach, S. 169-188. Aachen: Shaker.

2015: „Lóng neu“. Rezension. CHUN - Chinesisch Unterricht 30. München: IUDICIUM.

2014: „Eine Übersicht über spielerische kooperative Lernformen im Chinesischunterricht“. In: CHUN - Chinesisch Unterricht 29, S. 86-100. München: IUDICIUM.

2014: „El uso de medios comunicativos no verbales en programas de noticias alemanes, españoles y portugueses”. In: Reimann, Daniel(Hrsg.): Kontrastive Linguistik und Fremdsprachendidaktik Iberoromanisch – Deutsch. Studien zu Morphosyntax, nonverbaler Kommunikation, Mediensprache, Lexikographie und Mehrsprachigkeitsdidaktik (Spanisch, Portugiesisch, Deutsch), S. 183-198. Tübingen: Narr.

2012: Sprechtempo im Sprachvergleich – eine Untersuchung phonologischer und kultureller Aspekte anhand von Nachrichtensendungen. Dissertation. Berlin: Humboldt-Universität zu Berlin. Publikation im Internet: edoc.hu-berlin.de/dissertationen/gebhard-christian-2012-07-18/PDF/gebhard.pdf.

2012: „La velocidad articulatoria sujeta a la estructura silábica“. In: Iglesias Iglesias, Nely (Hrsg.): Contrastivica II. Aktuelle Studien zur Kontrastiven Linguistik Deutsch-Spanisch-Portugiesisch II, S. 23-43. Stuttgart: Ibidem.

2011: „A velocidade de articulação sujeita a estruturas silábicas predominantes: português brasileiro e português europeu em contraste.“ In: Arden, Mathias / Märzhäuser, Christina, Meisnitzer, Benjamin (Hrsg.): Linguística do português. Rumos e pontes, S. 137-150. München: Martin Meidenbauer.