Study overview

What is Product Management?

  • Support of the product from the idea to the distribution
  • Coordination of R&D, marketing, production, sales and customer service
  • Product-specific planning and organization

Why Product Management?

  • The product is the success factor of a company
  • High market and customer orientation requires product specialists
  • Coordination of the ever faster product life cycles


Study structure

  • Corporate planning and organization
  • Innovation and product development
  • Product management and technical sales