Business administration
Marketing
Marketing...
- is more than just advertising and sales
- combines logic with heart and intuition
- is universally applicable
- connects the past with the present
- is interdisciplinary
- connects human intelligence with artificial intelligence
- is future-oriented
- connects market research with futurology
What to expect
- Opening up one's own thought blocks
- Recognition of new horizons
- Interactive knowledge transfer
- Future topics
- Experimental methods
- Individual support, coaching and free guidance
- Practical group work
- Practical project
Current contents
- Activating your own creativity and strengthening your power of imagination
- Playfully regain intuition and inspiration
- Give your thoughts free rein and have the courage to think differently
- Strengthening perseverance in creating new ideas
- Showing the ability to dialogue with others and living an open culture of mistakes
- Experiment and dissolve your own thinking blocks
- Practising mindfulness and broadening one's own horizon of thinking
Structure
A total of 20 ECTS, each consisting of 15 ECTS compulsory and 5 ECTS compulsory elective modules:
Marketing compulsory modules
Total 15 ECTS
Applied marketing
(Dr. Jürgen Rippel)
Core competencies in marketing projects
(Claudia Kucharski)
Marktforschung
(Dr. Jürgen Rippel)
Marketing elective modules
Total 5 ECTS
crea-m5 Innovation Management
(Prof. Dr. Jochem Müller)
International Marketing (in English)
(Prof. Dr. Michael Schugk)
Visualise communication
(Inge Emmert)
Social Media
(Inge Emmert)
Descriptions of the modules as well as the examination performance can be found in the current module handbook (German).
Staff
Dr. Jürgen Rippel
Lehrkraft für besondere Aufgaben Betriebswirtschaft (BW)
0981 4877-174 50.3.5 Montag 10.30-11.45 Uhr, nach vorheriger Vereinbarung j.rippel vCard
Dr. Jürgen Rippel
Lehrkraft für besondere Aufgaben Betriebswirtschaft (BW)
Funktionen:
- Lehrkraft für besondere Aufgaben Betriebswirtschaft (BW)
- Lehrkraft für besondere Aufgaben Kreatives Marketing (KMA)
- Wissenschaftlicher Leiter Future Lab Ansbach
- Mitglied Fakultätsrat Wirtschaft
© 2024 Hochschule Ansbach