Digital Business

Digital Business suits you if you...

like dealing with IT AND people
would like to train interdisciplinary cooperation with IT experts already during your studies
want to push the digital transformation
want to develop innovative digital business models or found start-ups
like to do work with practical relevance
would like to prepare specifically for our master's degree "Applied Artificial Intelligence and Digital Transformation".

Future prospects

Excellent career opportunities in companies of all sizes and sectors, especially in management consultancies and the field of organisational development.
"Data literacy" as THE new basic compentencies relevant to the future
Growing importance of digital skills and digital business models
Successive transition from classic to agile project management skills
New job profiles such as chief digital officer and process, knowledge manager or science manager

Current contents

Development of digital business models
Agile software development
Basics of object-oriented programming
Web development
Digital knowledge management and new work
Social media marketing
Questionnaire development
Empirical data analysis

Structure

A total of 20 ECTS, each consisting of 15 ECTS compulsory and 5 ECTS compulsory elective modules:

Digital Business Compulsory modules

Total 15 ECTS

Winter semester, 5 ECTS

Agile Software Development
(Prof. Dr. Wolf Knüpffer)

Summer semester, 5 ECTS

New Economy
(Prof. Dr. Wolf Knüpffer)

Winter semester, 5 ECTS

Programming
(Prof. Dr. Bernhard Volz)

Digital Business Elective Modules

Total 5 ECT

Winter and summer semester, 5 ECTS

Empirical Economic Analysis with R
(Prof. Dr. Christine Dauth)
Case Study Organisation and Management (Knowledge Management)
(Prof. Dr.-Ing. Michael Müller)
Multivariate analysis with survey data
(Prof. Dr. Barbara Hedderich)
Social Media Marketing
(Inge Emmert)

Winter semester, 5 ECTS

Web Development
(Prof. Dr. Michael Zilker)

Descriptions of the modules as well as the examination performance can be found in the current module handbook (German).

FAQ about the module "Programming"

Do I have to do any programming?

Yes, but the aim is to give you a basic understanding of the way programmers think and work and by familiarising you with rudimentary, graphic forms of notation. This should strengthen communication and coordination between IT and management in the company. The aim is not (this also applies to the examination!) to make you a fully-fledged replacement for a programmer!

Do I need mathematics?

Yes, basic arithmetic operations (addition, subtraction, multiplication, division (with remainder) of whole numbers (for orientation: school material of grades 4 to 6). A calculator is reassuring, but generally not necessary!

What does the exam look like?

Written examination, 90 minutes duration, no admission requirements.
Compared to other degree programmes: reduced scope of material (see above "Do I have to do any programming?")
Attendance of exercises strongly recommended! The exam does not only cover material to memorize!

Are there any synergy effects?

Yes, learning how to programme is not just learning a programming language, but understanding concepts (e.g. loops, conditional statements). These concepts are transferable between programming languages, i.e., you learn other programming languages more easily, e.g. VBA for programming macros for Microsoft Office.