Business administration

Study overview

Do you want to make a difference?

Developing future-proof strategies for companies or institutions sounds exciting? Do you want to create innovative products and services, strengthen customer loyalty to your company and drive creative change?

Then the Business Administration degree programme at Ansbach University of Applied Sciences is the right choice for you!

Here you will be prepared for management tasks in business and administration as well as for a subsequent Master's degree programme in business administration. Even if you want to start a business after graduation, you will be given the necessary specialist knowledge at Ansbach University of Applied Sciences and will be ideally prepared for freelance work.

The scientifically based education is thus the perfect basis for your later career choice. Even before entering the working world, you will gain initial experience in the practical semester, which is a fixed part of the course of study. You can specialise during your studies by choosing from two main areas of study.

Short form	BW
Type of study	Full time
Standard period of study	7 semester
Award	Bachelor of Arts (B.A.)
Start of studies	Winter semester
Admission restrictions	none
Lecture location	Ansbach
Language of instruction	German
Course management	Sabine McIntosh & Gebhard, Christian studiengangleitung.bw(at)hs-ansbach.de
Student advisory service	Prof. Dr. Hubert Hornbach
Study programme assistance	studiengangsassistenz-bw(at)hs-ansbach.de
Student Services	studierendenservice.bw(at)hs-ansbach.de

Flyer (German)

MHBuch_BW-B_052023

Study and examination regulations

Study structure

Flexible design of the degree programme through modular structure:
You want to keep up with the times and have a particular affinity for digital media - how about agile software development or social media marketing as a module? Dive into asset management, get fit in human resource management, deepen your marketing knowledge or learn psychological tricks in controlling? Decide for yourself which modules you would like to take.

Important: The module "Fundamentals of Business Administration" must be taken for the first time by the end of the second semester, as this is a foundation and orientation module.

Build a broad academic foundation with the general compulsory modules and choose flexibly from the subject-specific compulsory modules and the compulsory elective modules:

General compulsory modules (apm)

Economics, Fundamentals of Business Law, Scientific Working Methods and Project Management, Business Statistics, Business Mathematics, Business Language I, Business Language II, Fundamentals of Business Informatics

Elective modules (wpm)

Labour Law, Labour Market Economics, Social Media Marketing, Receivables Management, Applied Creativity, Psychology in Controlling, various languages, excursions, courses of the Virtual University of Bavaria and many more.

Subject-specific compulsory modules (fpm)

Fundamentals of Business Administration, Corporate Management, Purchasing, Production and Logistics, Organisation, Business Taxes, Marketing, Finance and Investment Management, Human Resources Management, Bookkeeping and Accounting, Cost and Performance Accounting

Study focus

Depending on what interests you personally or where you are drawn to after graduation, we offer a range of exciting specialisations. Working with people or with numbers, preferring to promote products or make decisions in production - by choosing two specialisations, you shape your studies according to your own wishes and lay the foundation for entering the working world. Thanks to the practical training at Ansbach University of Applied Sciences, you will gain a broad knowledge base of business administration and many options for your future career choice.

Behind each specialisation are various compulsory modules as well as a number of compulsory elective modules from which you can choose freely. The future-oriented study specialisations and many compulsory elective modules thus enable you to study individually according to your own interests and inclinations. Each specialisation is supervised by at least one professor.

Banking, Finance and Investment

Controlling

Digital
Business

International Business Administration

Intercultural
management

Marketing

Management for
medium-sized companies

Organisation and management

Human Resources
Management

Production and Logistics
Management

Accounting
and taxes

Further information

Prospects

The accredited Bachelor's programme in Business Administration is a basic business education that qualifies students for employment and the labour market and for management tasks in business and administration or for Master's programmes in business administration.

In the case of the Bachelor's degree programme in Business Administration, this qualification corresponds to level 1 in the sense of the Bologna Process, with the possibility of transfer to professional life on the one hand or to a Master's degree programme building on this (level 2) on the other.

Please note the possibilities for further qualification building on the Bachelor's programme with level 2 (Master's programme) and with level 3 (doctorate) at Ansbach University of Applied Sciences. More detailed information on this can be obtained from the general student advisory service at Ansbach University of Applied Sciences.

Combined study programme

In the Business Administration degree programme, a combined study programme with selected partners from the business world is possible.

This is a combination of the Bachelor's degree in Business Administration with a corresponding vocational training.

Examples of this are: Joint studies with VR-Bank Mittelfranken West eG or the joint studies with a focus on accounting and taxes.

The general conditions and key data at Ansbach University of Applied Sciences are as follows

Admission requirements: Abitur/Fachhochschulreife and training contract
In-company training period: 22.5 months (incl. practical semester)
Employment/internship in the company: Part-time employment after completion of IHK examination, if necessary second internship semester with regard to possible subsequent employment
Studies at the university: 6+1 semesters
Total duration: 4.5 years
Very high practical component and the need for close cooperation with the Student Services Department.

In concrete terms, for example, the structure of a combined study programme with a focus on accounting and taxation (contact person: Prof. Dr. Lehmeier) looks as follows:

In 4.5 years in total, students complete:

Vocational training as an assistant tax consultant
Bachelor's degree in business administration with a focus on accounting and taxation and a further focus of your choice.

In the first year of the vocational training - before taking up their studies - the participants work in a tax consulting company, and from the second year onwards they also complete their studies in business administration at Ansbach University of Applied Sciences.

Internationalisation

Internationalisation is strong for the Business Administration degree programme in many areas.

There are several options for a more international orientation of the degree programme:

Study abroad (including at partner universities).
Selection of appropriate specialisations
Practical study semester abroad
Study programme International Management

Ansbach University of Applied Sciences has numerous partner universities abroad. A semester abroad can be easily integrated into the individual study programme, whereby the study and examination achievements made abroad can be recognised at the home university in Ansbach after agreeing on a so-called Learning Agreement through the internationally practised ECTS structure.

The International Management degree programme qualifies students for senior international business management and leadership positions. Graduates have a wide range of career opportunities, from classic SMEs to internationally oriented corporations.

The structure of this degree programme consists of a combination of two main subjects with a voluntary internship semester abroad.

Job profile

The economic environment and the fields of activity of modern companies and administrations are becoming increasingly dynamic and complex. Management is often becoming international and increasingly requires specialisations with extensive knowledge in operational and strategic corporate management.

Graduates of the Business Administration degree programme are able to support management in corporate governance and also take on leadership responsibility themselves in business and administration. They also have up-to-date digital skills, far-reaching competences in the field of data analysis and the qualification to set up a company independently. Thus, you are optimally prepared for independent work after graduation.

After graduating, our business administration graduates have a wide range of tasks open to them for their career choice. They work, for example, in the field of:

Controlling
Finance
Internal accounting (cost and performance accounting) and external accounting
Logistics
Marketing
Organisation
Personnel
Tax consultancy and auditing
Corporate Governance
etc.

Notes for subsequent Master's studies

At many universities, one of the admission criteria for a Master's programme in business administration is that students have taken at least 10 ECTS in economics and 10 ECTS in quantitative methods during their Bachelor's programme. The compulsory courses in the Bachelor BW do not cover these minimum requirements. If you want to keep the option open for a subsequent Master's programme, we therefore recommend that you take one compulsory elective module in economics and one compulsory elective module in quantitative methods. You have the following options:

Compulsory elective modules in economics (5 ECTS each, only in the summer semester):

Labour Economics (Prof. Dr. Christine Dauth)
Foreign Economics (Prof. Dr. Barbara Hedderich)

Elective modules in the field of quantitative methods (5 ECTS each, in winter and summer semester):

Empirical Economic Analysis with R (Prof. Dr. Christine Dauth)
Multivariate Analysis with Survey Data (Prof. Dr. Barbara Hedderich)

Studying in Ansbach

Studying at Ansbach University of Applied Sciences in the Business Administration degree programme offers the following advantages:

A modern and efficient library with an up-to-date stock of e-media, databases and books supports the students.
Small groups allow for performance-oriented study with the possibility to develop one's own profile
Modern media technology and state-of-the-art IT equipment
Practical training with attractive double majors and extensive practical components
Relatively young university location with dynamism
Very good support from the professors and lecturers
Beautiful central campus with refectory and student halls of residence
Worldwide university contacts open up international perspectives

Staff

Dr. Christian Alexander Gebhard

Studiengangsleitung Betriebswirtschaft (BW)

What are you searching for?

Faculty of Business

Business Administration (BW)

Prospects

Combined study programme

Internationalisation

Job profile

Notes for subsequent Master's studies

Studying in Ansbach

Dr. Christian Alexander Gebhard

Dr. Christian Alexander Gebhard

Sabine McIntosh

Sabine McIntosh

Sandra Wahl

Sandra Wahl

Wiebke Nagel

Wiebke Nagel

Prof. Dr. Ute Ambrosius

Prof. Dr. Ute Ambrosius

Prof. Dr. rer. pol. Christine Dauth

Prof. Dr. rer. pol. Christine Dauth

Lehre und Forschung

Betreuung von Bachelor- und Masterarbeiten

Prof. Dr. Barbara Hedderich

Prof. Dr. Barbara Hedderich

Prof. Dr. Hubert Hornbach

Prof. Dr. Hubert Hornbach

Prof. Dr. Oliver Lehmeier

Prof. Dr. Oliver Lehmeier

Prof. Dr. Ina Mai

Prof. Dr. Ina Mai

Prof. Dr. Constantin May

Prof. Dr. Constantin May

Prof. Dr. Jochem Müller

Prof. Dr. Jochem Müller

Prof. Dr.-Ing. Michael Müller

Prof. Dr.-Ing. Michael Müller

Prof. Dr. Oliver Schwindler

Prof. Dr. Oliver Schwindler

Prof. Dr. Markus Skripek

Prof. Dr. Markus Skripek

Prof. Dr.-Ing. Stefan Slama

Prof. Dr.-Ing. Stefan Slama

Prof. Dr. Dominik Kögel

Prof. Dr. Dominik Kögel

Prof. Dr. Sabrina Wagner

Prof. Dr. Sabrina Wagner

Dipl.-Betriebswirtin (FH) Birgit Göller-Davis

Dipl.-Betriebswirtin (FH) Birgit Göller-Davis

Dr. Jürgen Rippel

Dr. Jürgen Rippel