Applied Business and Media Psychology

HERE you can find the right Master for the degree programme!

Study overview

The focus of the Bachelor's programme "Applied Business and Media Psychology" is - in addition to the relevant basics of psychology - specialised knowledge and skills from the fields of business and media as well as the promotion of interdisciplinary competences in the field of business and media psychology.

This is where "Applied Business and Media Psychology" comes in, addressing the requirements of the modern job market.

The aim is to train interdisciplinary experts who have a structured-analytical way of thinking in order to design relevant business and media processes, to implement them and to successfully optimise them using their psychological expertise.

Your benefit:

Business economics
Psychology
Media

Short form	AWM
Type of study	Full time
Admission restrictions	from winter semester 2021/2022 (borderline grade not yet known, see FAQ)
Standard period of study	7 semester
Award	Bachelor of Arts (B.A.)
Start of studies	Winter semester
Lecture location	Ansbach
Language of instruction	German
Organisational questions	studiengangskoordination-awm(at)hs-ansbach.de
Course management	Prof. Dr. Patrick Gröner
Student advisory service	Prof. Dr. Patrick Gröner studienfachberatung.awm(at)hs-ansbach.de
Student Services	studierendenservice.awm(at)hs-ansbach.de

The module guide (German)

Qualification profile

In addition to the two main subjects Business Psychology and Media Psychology, the degree programme offers a selection of specialisations for in-depth study. Currently, our students have the choice between a) Data Science, b) Media & Communication, c) New Work, d) Economics & Management, e) User and Consumer Experience and, if applicable, other specialisations. This broad selection allows our students to work in different business areas and industries after graduation.

The aim of the course is to give students the competence to apply scientific findings of psychology to everyday business life using sound psychological methods. In addition to specialist, methodological and action skills, individual key qualifications and social skills are taught through elective modules, as well as, for example, predominantly English language specialist literature, various English language elective modules and a potential practical semester abroad.

Job prospects

The bachelor's degree in Applied Business and Media Psychology provides a broad basic qualification in the disciplines of business and media studies and above all a comprehensive knowledge of application-oriented psychology.

This holistic perspective qualifies our future graduates for a variety of fields of activity. Our students will later work in areas such as public relations, internal communication, design and conception of media products, online marketing, market research and evaluation, data science, organizational development, human resources, employer branding, change management, leadership and many other positions. Not to be forgotten are, among other things, business fields that do not even exist at the present time (keyword human-robot interaction). Especially in times of digital change, there is a strong demand for graduates with an interdisciplinary range of skills that make them versatile in companies.

Study structure

In the Bachelor's programme Applied Business and Media Psychology, students acquire methodological knowledge and a broad basis of content in the first semesters. The focus is primarily on the three core competences, economics, media studies and psychology. The first three semesters serve, among other things, structured scientific work and preparation for the two applied science projects from the fourth and fifth semesters. Here, in addition to the freely selectable specialisations (Economics & Management, User and Consumer Experience, Media & Communication, Data Science, New Work) and the practice-oriented projects, in-depth specialisation modules on business and media psychology are also offered.

In the sixth semester, in-depth contact with the world of work takes place within the framework of a career-oriented internship. In this way, the programme equips students with a solid qualification for a wide range of professional fields. After the practical semester in the sixth semester, students have the opportunity to deepen their knowledge in the seventh semester by writing their Bachelor's thesis.

In the compulsory elective area, students can set further personal accents in their area of competence according to their personal interests and inclinations. In order to optimally prepare the students for their later professional life, the teaching content from the various lectures is directly applied in practice-related group exercises from the first semester onwards.

FAQ

Frequently asked questions (and answers) from prospective students about the AWM degree programme

When is the application deadline for the degree programme "Applied Business and Media Psychology"?
Answer: Please check the deadlines on the homepage of the Ansbach University of Applied Sciences website or on the page for prospective students.
Question: Can I also apply to start the degree programme "Applied Business and Media Psychology" in the summer semester?
Answer: All application options for the coming semester can be found on the university's own application portal.
In principle, only applications for higher semesters (not first semesters) are possible for the summer semester.
Question: What literature do you recommend to make it easier to start studying?
Answer: Basically, your lecturers will provide you with sufficient literature. A good overview of the basics of psychology is provided by Zimbardo's textbook, for example.
Question: What job and career opportunities does this degree programme offer?
Answer: Please read the information on the programme page on the Ansbach University of Applied Sciences website.
Question: Can I study a Master's programme in psychology or business administration after completing a Bachelor's degree?
Answer: A Bachelor's degree generally qualifies you for a Master's programme. However, you must pay attention to the specific admission requirements of the Master's programme. This is regulated by the college/university that accepts you.
Question: I have a special request for which I have not found any answers on the pages of Ansbach University of Applied Sciences. Where can I get an answer?
Answer: Please contact the General Student Advisory Service.
Question: I have questions about the content of the programme; who can I contact?
Answer: Please first read the information on the programme page. Then contact the programme director Prof. Dr. Patrick Gröner.
Question: Is this degree programme subject to admission restrictions or what is the NC?
Answer: Yes, admission to this degree programme will be restricted from winter semester 2021/2022. Here, admission is based on the (subject) Abitur grade. Which grade forms the cut-off grade here depends on the number of applicants and their respective grade point averages. We are therefore unable to provide any information on this.
Question: Is there a selection procedure / test?
Answer: No, there is no selection procedure or test. Admission is exclusively based on the marginal grade.
Question: I have a typical question about starting my studies (e.g. campus map, living in Ansbach, dates); where can I find information on this?
Answer: Please check the homepage or the Service section.
Question: Can AWM be studied dual?
Answer: Yes, the degree programme can be studied dual, either as a degree programme with in-depth practice or as a combined degree programme. Prospective students usually look for a training / practice partner themselves. You can find all the information here.
Question: What is the difference between AWM and a "normal" psychology Bachelor's programme?
Answer: An undergraduate Bachelor's degree in psychology invests significantly more time in specialised basic subjects such as developmental psychology, differential psychology or biopsychology. In contrast, the AWM degree programme is clearly more application-oriented and (only) in this sense it prepares students more early and specifically for a career.
Question: Does it make sense to do a Master's degree in Business Psychology after graduating from AWM?
Answer: If the career profile of business psychology is a clear goal, then a Master's programme following AWM can make sense. However, it is important to check that the Master's programme builds on AWM in a meaningful way and that there is not too much overlap. A sensible option may also be to choose a degree programme in a related professional field, such as marketing, human resources or digital transformation. Finally, a sensible third option is to deepen your knowledge in the focus areas that AWM offers, such as data science or usability topics, as part of a Master's programme.

Staff

Prof. Dr. Patrick Gröner

Studiengangsleiter Angewandte Wirtschafts- und Medienpsychologie (AWM)

Retti 041 (Rettistraße 56, 91522 Ansbach) Termin nach Vereinbarung patrick.groener vCard

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Franziska Kühn

Laborbetreuerin und Studiengangskooridnation Angewandte Wirtschafts- und Medienpsychologie (AWM)

0981 4877-210 Retti 001 (Rettistraße 56, 91522 Ansbach) nach Vereinbarung franziska.kuehn; studiengangskooridnation-awm vCard

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Katharina Paetzold-Dave

Studierendenservice (AWM)

0981 4877-146 54.1.7 Termin nach Vereinbarung vCard

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Prof. Dr. Ute Ambrosius

Professorin Angewandte Wirtschafts- und Medienpsychologie (AWM)

Retti 041 (Rettistraße 56, 91522 Ansbach) nach Vereinbarung ute.ambrosius vCard

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Prof. Dr. Simon Gollisch

Professor Angewandte Wirtschafts- und Medienpsychologie (AWM) / Praktikumsbeauftragter Angewandte Wirtschafts- und Medienpsychologie

+49 (0)162 2066351 Retti 041 (Rettistraße 56, 91522 Ansbach) Termin nach Vereinbarung simon.gollisch vCard

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Prof. Dr. Simon Gollisch

+49 (0)162 2066351
Retti 041 (Rettistraße 56, 91522 Ansbach)
Termin nach Vereinbarung
simon.gollisch
vCard

Professor Angewandte Wirtschafts- und Medienpsychologie (AWM) / Praktikumsbeauftragter Angewandte Wirtschafts- und Medienpsychologie

Funktionen:

Professor Betriebswirtschaft (BW)
Professor Angewandte Wirtschafts- und Medienpsychologie (AWM)
Professor Innovation und Entrepreneurship (IUE)
Studiengangsleitung Master Innovation & Entrepreneurship (IUE)
Mitglied des Fakultätsrats Wirtschaft

Lehrgebiete:

Allgemeine Betriebswirtschaftslehre
Strategie
Digitalisierung
Management
Entrepreneurship

Forschungsinteressen

(Strategisches) Management
Managerial Cognition & Performance Feedback
Entrepreneurship & Innovation
(Digitale) Wertschöpfungsprozesse

Vita

2008-2013: Studium der Betriebswirtschaft (B.A.) und der Unternehmensführung (M.A.) an den Hochschulen Ansbach und Konstanz
2014-2017: Wissenschaftlicher Mitarbeiter & Lehrbeauftragter an der Hochschule Ansbach
2017: Promotion zum Dr. rer. pol. an der Georg-August-Universität Göttingen
2018: Forschungssemester an der Simon Fraser University, Vancouver
2018-2021: Referent Strategie/Assistent des Vorstands bei einem international führenden Maschinenbauunternehmen
Seit 2021: Professor für Allgemeine Betriebswirtschaftslehre, insbesondere Strategieentwicklung und digitale Geschäftsprozesse an der Hochschule Ansbach

Weitere Informationen finden Sie hier.

Publikationen in referierten Fachzeitschriften:
07/22
Blettner, Daniela/Gollisch, Simon (2022): The role of reference points and organizational identity in strategic adaptation to performance feedback. Management Research Review, Special Issue on Behavioral Strategy.
06/18
Gollisch, Simon/Hedderich, Barbara/Theuvsen, Ludwig (2018): Strategien im Wandel: Theoretische Überlegungen und empirische Hinweise für eine Mikrofundierung des strategischen Managements, in: Die Unternehmung 72 (2), S. 169-191.
01/18
Gollisch, Simon/Hedderich, Barbara/Theuvsen, Ludwig (2018): Strategic Preferences of Farm Supply and Grain Elevator Businesses: Empirical Evidence from Germany, in: International Journal on Foodsystem Dynamics 9 (1), S. 54-66.
05/15
Gollisch, Simon/Theuvsen, Ludwig (2015): Risikomanagement im Landhandel: Charakteristika, Herausforderungen, Implikationen, in: Berichte über Landwirtschaft, Band 93, Heft 1, S. 1-16.

Sonstige Publikationen
02/21
Gollisch, Simon/Theuvsen Ludwig (2021): Einführung, in: GenoAkademie/ Burg Warberg (Hrsg.): Agrarhandel: Fachwissen in Fragen und Antworten, Agrimedia, 7. Aufl., Clenze, S. 9-15.
02/20
Skripek, Markus/Gollisch, Simon (2020): Welche Faktoren beeinflussen die Nutzung von Social Media im Vertrieb von B2B-Unternehmen in Deutschland?, in: Ambrosius, Ute/Gröner, Patrick (Hrsg.): Ansbacher Kaleidoskop 2020, Shaker Verlag, Aachen, S. 82-97.
07/18
Gollisch, Simon (2018): Strategisches Risikomanagement im Landhandel, Diss., Cuvillier Verlag, Göttingen.
09/17
Gollisch, Simon/Hedderich, Barbara/Theuvsen, Ludwig (2017): Strategische Entscheidungspräferenzen im Landhandel, in: Agrargewerbe Intern 2 (3), S. 12-13.
11/16
Gollisch, Simon/Hedderich, Barbara/Theuvsen, Ludwig (2016): Reference Points and Risky Decision Making in Agricultural Trade Firms: A Case Study in Germany, Diskussionspapier Nr. 1609 des Departments für Agrarökonomie und Rurale Entwicklung, Universität Göttingen.
10/16
Ambrosius, Ute/Gollisch, Simon (2016) (Hrsg.): Ansbacher Kaleidoskop 2016, Shaker Verlag, Aachen.
10/16
Gollisch, Simon/Theuvsen, Ludwig (2016): Strategisches Risikomanage-ment: Theoretische Grundlagen und Perspektiven für die angewandte Managementforschung, in: Ambrosius, Ute/Gollisch, Simon (Hrsg.): Ansbacher Kaleidoskop 2016, Shaker Verlag, Aachen, S. 29-54.

Vorträge
08/20
Blettner, Daniela/Gollisch, Simon (2020): Reference Points as Drivers of Strategic Adaptation: An Exploratory Study, Vortrag auf dem 80th Annual Virtual Meeting of the Academy of Management vom 7.-11. August 2020.
07/18
Gollisch, Simon/Blettner, Daniela (2018): The Interplay of Reference Points and Organizational Identity in Strategic Adaptation to Performance Feedback, Vortrag auf dem „34th EGOS Colloquium“ der European Group of Organizational Studies vom 5.-7. Juli 2018 in Tallinn, Estland.
11/16
Gollisch, Simon (2016): Der private Landhandel im Wandel: Ergebnisse einer Branchenumfrage, Vortrag anlässlich der „Chefgespräche“ des Bundesverbandes der Agrargewerblichen Wirtschaft am 30.11.2016 auf der Burg Warberg.