Applied Business and Media Psychology

HERE you can find the right Master for the degree programme!

Study overview

The focus of the Bachelor's programme "Applied Business and Media Psychology" is - in addition to the relevant basics of psychology - specialised knowledge and skills from the fields of business and media as well as the promotion of interdisciplinary competences in the field of business and media psychology.

This is where "Applied Business and Media Psychology" comes in, addressing the requirements of the modern job market.

The aim is to train interdisciplinary experts who have a structured-analytical way of thinking in order to design relevant business and media processes, to implement them and to successfully optimise them using their psychological expertise.

Your benefit:

Business economics
Psychology
Media

Short form	AWM
Type of study	Full time
Admission restrictions	from winter semester 2021/2022 (borderline grade not yet known, see FAQ)
Standard period of study	7 semester
Award	Bachelor of Arts (B.A.)
Start of studies	Winter semester
Lecture location	Ansbach
Language of instruction	German
Course management	Prof. Dr. Sebastian Sauer
Student advisory service	Prof. Dr. Sebastian Sauer
Study programme assistance	studiengangsassistenz-awm(at)hs-ansbach.de
Student Services	studierendenservice.awm(at)hs-ansbach.de

The module guide (German)

Qualification profile

In addition to the two main subjects Business Psychology and Media Psychology, the degree programme offers a selection of specialisations for in-depth study. This broad selection allows our students to work in different business areas and industries after graduation. Currently, our students can choose between a) Data Science, b) Media & Communication (under development), c) New Work, d) Economics, e) User & Consumer Experience and, if applicable, other specialisations.

The aim of the course is to give students the competence to apply scientific findings of psychology to everyday business life using sound psychological methods. In addition to specialist, methodological and action skills, individual key qualifications and social skills are taught through elective modules, as well as, for example, predominantly English language specialist literature, various English language elective modules and a potential practical semester abroad.

[Translate to Englisch:] Angewandte Wirtschafts- und Medienpsychologie ist eine Verzahnung von BWL, Psychologie und Medien

Job prospects

The undergraduate bachelor's degree in Applied Business and Media Psychology provides a broad basic qualification in the disciplines of business and media studies and above all a comprehensive knowledge of application-oriented psychology.

This holistic perspective qualifies our future graduates for a variety of fields of activity. Our students will later work in areas such as public relations, internal communication, design and conception of media products, online marketing, market research and evaluation, data science, organizational development, human resources, employer branding, change management, leadership and many other positions. Not to be forgotten are, among other things, business fields that do not even exist at the present time (keyword human-robot interaction). Especially in times of digital change, there is a strong demand for graduates with an interdisciplinary range of skills that make them versatile in companies.

Study structure

In the modularly structured Bachelor's programme Applied Business and Media Psychology, students acquire sound methodological knowledge and a broad basis in content from a holistic perspective in the first two semesters. The course focuses primarily on the three core competencies of economics (economic basics, management and leadership, organizational development and change management, and digital marketing), media studies (design and effect of media, content and effect of media, media production, and current and future developments in the media sector) and psychology (General Psychology I and II, social psychology, and work and organizational psychology).

The third semester is used for structured academic work and preparation for the two applied academic projects (independent project usually with an external practice partner) from the fourth and fifth semesters. In addition to the practice-oriented projects, in-depth specialization modules on business and media psychology are offered here.

Within the framework of a job-oriented internship in the sixth semester there is an in-depth contact with the world of work. In this way, the course provides students with a solid qualification for a wide range of professional fields. After the practical semester in the sixth semester, the seventh semester offers the opportunity to deepen the knowledge gained in the course of the bachelor thesis.

In the elective area, students can set further personal accents in their area of competence according to their personal interests and inclinations. In order to optimally prepare students for their future professional life, the teaching content from the various lectures is applied directly in practice-related group exercises from the first semester onwards.

In the sixth semester, in-depth contact with the world of work takes place within the framework of a career-oriented internship. In this way, the programme equips students with a solid qualification for a wide range of professional fields. After the practical semester in the sixth semester, students have the opportunity to deepen their knowledge in the seventh semester by writing their Bachelor's thesis.

In the compulsory elective area, students can set further personal accents in their area of competence according to their personal interests and inclinations. In order to optimally prepare the students for their later professional life, the teaching content from the various lectures is directly applied in practice-related group exercises from the first semester onwards.

FAQ

Staff

Prof. Dr. habil. Sebastian Sauer

Studiengangsleiter Angewandte Wirtschafts- und Medienpsychologie (AWM)

0162 2152724 Retti 042 (Rettistraße 65, 91522 Ansbach) nach Vereinbarung sebastian.sauer vCard

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Nancy Herde

Fakultätsassistentin Wirtschaft

0981 4877-194 oder +49 (0)162 2145825 (Mobil) Retti 001 Termin nach Vereinbarung nancy.herde vCard

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Katharina Paetzold-Dave

Studierendenservice (AWM)

0981 4877-146 54.1.7 Termin nach Vereinbarung vCard

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Prof. Dr. Ute Ambrosius

Professorin Angewandte Wirtschafts- und Medienpsychologie (AWM)

Retti 041 (Rettistraße 56, 91522 Ansbach) nach Vereinbarung ute.ambrosius vCard

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Prof. Dr. Simon Gollisch

Professor Angewandte Wirtschafts- und Medienpsychologie (AWM) / Praktikumsbeauftragter Angewandte Wirtschafts- und Medienpsychologie

+49 (0)162 2066351 Retti 041 (Rettistraße 56, 91522 Ansbach) Termin nach Vereinbarung simon.gollisch vCard

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Prof. Dr. Simon Gollisch

+49 (0)162 2066351
Retti 041 (Rettistraße 56, 91522 Ansbach)
Termin nach Vereinbarung
simon.gollisch
vCard

Professor Angewandte Wirtschafts- und Medienpsychologie (AWM) / Praktikumsbeauftragter Angewandte Wirtschafts- und Medienpsychologie

Funktionen:

Professor Betriebswirtschaft (BW)
Professor Angewandte Wirtschafts- und Medienpsychologie (AWM)
Praktikumsbeauftragter Angewandte Wirtschafts- und Medienpsychologie
Professor Innovation und Entrepreneurship (IUE)
Studiengangleitung Master Innovation & Entrepreneurship (IUE)
Forschungsbeauftragter der Fakultät Wirtschaft

Lehrgebiete:

Allgemeine Betriebswirtschaftslehre
Strategie
Digitalisierung
Management
Entrepreneurship

Forschungsinteressen

(Strategisches) Management
Managerial Cognition & Performance Feedback
Entrepreneurship & Innovation
(Digitale) Wertschöpfungsprozesse

Vita

2008-2013: Studium der Betriebswirtschaft (B.A.) und der Unternehmensführung (M.A.) an den Hochschulen Ansbach und Konstanz
2014-2017: Wissenschaftlicher Mitarbeiter & Lehrbeauftragter an der Hochschule Ansbach
2017: Promotion zum Dr. rer. pol. an der Georg-August-Universität Göttingen
2018: Forschungssemester an der Simon Fraser University, Vancouver
2018-2021: Referent Strategie/Assistent des Vorstands bei einem international führenden Maschinenbauunternehmen
Seit 2021: Professor für Allgemeine Betriebswirtschaftslehre, insbesondere Strategieentwicklung und digitale Geschäftsprozesse an der Hochschule Ansbach
Seit 2022: Co-Founder der Tailerade GmbH

Publikationen in referierten Fachzeitschriften:
07/22
Blettner, Daniela/Gollisch, Simon (2022): The role of reference points and organizational identity in strategic adaptation to performance feedback. Management Research Review, Special Issue on Behavioral Strategy.
06/18
Gollisch, Simon/Hedderich, Barbara/Theuvsen, Ludwig (2018): Strategien im Wandel: Theoretische Überlegungen und empirische Hinweise für eine Mikrofundierung des strategischen Managements, in: Die Unternehmung 72 (2), S. 169-191.
01/18
Gollisch, Simon/Hedderich, Barbara/Theuvsen, Ludwig (2018): Strategic Preferences of Farm Supply and Grain Elevator Businesses: Empirical Evidence from Germany, in: International Journal on Foodsystem Dynamics 9 (1), S. 54-66.
05/15
Gollisch, Simon/Theuvsen, Ludwig (2015): Risikomanagement im Landhandel: Charakteristika, Herausforderungen, Implikationen, in: Berichte über Landwirtschaft, Band 93, Heft 1, S. 1-16.

Sonstige Publikationen
02/21
Gollisch, Simon/Theuvsen Ludwig (2021): Einführung, in: GenoAkademie/ Burg Warberg (Hrsg.): Agrarhandel: Fachwissen in Fragen und Antworten, Agrimedia, 7. Aufl., Clenze, S. 9-15.
02/20
Skripek, Markus/Gollisch, Simon (2020): Welche Faktoren beeinflussen die Nutzung von Social Media im Vertrieb von B2B-Unternehmen in Deutschland?, in: Ambrosius, Ute/Gröner, Patrick (Hrsg.): Ansbacher Kaleidoskop 2020, Shaker Verlag, Aachen, S. 82-97.
07/18
Gollisch, Simon (2018): Strategisches Risikomanagement im Landhandel, Diss., Cuvillier Verlag, Göttingen.
09/17
Gollisch, Simon/Hedderich, Barbara/Theuvsen, Ludwig (2017): Strategische Entscheidungspräferenzen im Landhandel, in: Agrargewerbe Intern 2 (3), S. 12-13.
11/16
Gollisch, Simon/Hedderich, Barbara/Theuvsen, Ludwig (2016): Reference Points and Risky Decision Making in Agricultural Trade Firms: A Case Study in Germany, Diskussionspapier Nr. 1609 des Departments für Agrarökonomie und Rurale Entwicklung, Universität Göttingen.
10/16
Ambrosius, Ute/Gollisch, Simon (2016) (Hrsg.): Ansbacher Kaleidoskop 2016, Shaker Verlag, Aachen.
10/16
Gollisch, Simon/Theuvsen, Ludwig (2016): Strategisches Risikomanage-ment: Theoretische Grundlagen und Perspektiven für die angewandte Managementforschung, in: Ambrosius, Ute/Gollisch, Simon (Hrsg.): Ansbacher Kaleidoskop 2016, Shaker Verlag, Aachen, S. 29-54.

Vorträge
08/20
Blettner, Daniela/Gollisch, Simon (2020): Reference Points as Drivers of Strategic Adaptation: An Exploratory Study, Vortrag auf dem 80th Annual Virtual Meeting of the Academy of Management vom 7.-11. August 2020.
07/18
Gollisch, Simon/Blettner, Daniela (2018): The Interplay of Reference Points and Organizational Identity in Strategic Adaptation to Performance Feedback, Vortrag auf dem „34th EGOS Colloquium“ der European Group of Organizational Studies vom 5.-7. Juli 2018 in Tallinn, Estland.
11/16
Gollisch, Simon (2016): Der private Landhandel im Wandel: Ergebnisse einer Branchenumfrage, Vortrag anlässlich der „Chefgespräche“ des Bundesverbandes der Agrargewerblichen Wirtschaft am 30.11.2016 auf der Burg Warberg.