Study overview


The focus of the Bachelor's programme "Applied Business and Media Psychology" is - in addition to the relevant basics of psychology - specialised knowledge and skills from the fields of business and media as well as the promotion of interdisciplinary competences in the field of business and media psychology.

This is where "Applied Business and Media Psychology" comes in, addressing the requirements of the modern job market.

The aim is to train interdisciplinary experts who have a structured-analytical way of thinking in order to design relevant business and media processes, to implement them and to successfully optimise them using their psychological expertise.

Your benefit:

  • Business economics
  • Psychology
  • Media


Short formAWM
Type of studyFull time
Admission restrictionsfrom winter semester 2021/2022 (borderline grade not yet known, see FAQ)
Standard period of study7 semester
AwardBachelor of Arts (B.A.)
Start of studiesWinter semester
Lecture locationAnsbach
Language of instructionGerman
Course management Prof. Dr. Katrin Arning & Prof. Dr. Sebastian Sauer
Student advisory serviceProf. Dr. Katrin Arning & Prof. Dr. Sebastian Sauer
Student Servicesstudierendenservice.awm(at)

Qualification profile

The main focus of the study concept lies in the interlocking of the field of business psychology, which focuses on human behaviour in the economic context, and the field of media psychology with its emphasis on media choice, media perception, the processing and experience of media content, media effects and the user-oriented design of media. The different disciplines offer different perspectives on an exciting variety of subject areas.

The aim of the course is to give students the competence to apply scientific findings of psychology to everyday business life using sound psychological methods. In addition to specialist, methodological and action skills, individual key qualifications and social skills are taught through elective modules, as well as, for example, predominantly English language specialist literature, various English language elective modules and a potential practical semester abroad.

Job prospects

The undergraduate bachelor's degree in Applied Business and Media Psychology provides a broad basic qualification in the disciplines of business and media studies and above all a comprehensive knowledge of application-oriented psychology.

This holistic perspective qualifies our future graduates for a variety of fields of activity. Our students will later work in areas such as public relations, internal communication, design and conception of media products, online marketing, market research and evaluation, data science, organizational development, human resources, employer branding, change management, leadership and many other positions. Not to be forgotten are, among other things, business fields that do not even exist at the present time (keyword human-robot interaction). Especially in times of digital change, there is a strong demand for graduates with an interdisciplinary range of skills that make them versatile in companies.

Study structure

In the modularly structured Bachelor's programme Applied Business and Media Psychology, students acquire sound methodological knowledge and a broad basis in content from a holistic perspective in the first two semesters. The course focuses primarily on the three core competencies of economics (economic basics, management and leadership, organizational development and change management, and digital marketing), media studies (design and effect of media, content and effect of media, media production, and current and future developments in the media sector) and psychology (General Psychology I and II, social psychology, and work and organizational psychology).

The third semester is used for structured academic work and preparation for the two applied academic projects (independent project usually with an external practice partner) from the fourth and fifth semesters. In addition to the practice-oriented projects, in-depth specialization modules on business and media psychology are offered here.

Within the framework of a job-oriented internship in the sixth semester there is an in-depth contact with the world of work. In this way, the course provides students with a solid qualification for a wide range of professional fields. After the practical semester in the sixth semester, the seventh semester offers the opportunity to deepen the knowledge gained in the course of the bachelor thesis.

In the elective area, students can set further personal accents in their area of competence according to their personal interests and inclinations. In order to optimally prepare students for their future professional life, the teaching content from the various lectures is applied directly in practice-related group exercises from the first semester onwards.