Study overview

The MBA degree is still regarded as the most attractive master's degree worldwide. Our part-time MBA programme in Creative Management provides a broad and generally accepted understanding of management and expands the participants' range of skills in order to qualify them for higher management and leadership tasks in all sectors. Open and innovative thinking is just as important as competence development and practical leadership skills. Creative management offers globally unique learning contents that make the applicant profile outstanding. Entrepreneurial creativity is becoming a success factor in shaping, developing and leading learning and sustainable organizations.



About the Program

Der berufsbegleitende Studiengang Kreatives Management (KMA) schließt nach vier Semestern Regelstudienzeit mit dem Master of Business Administration (MBA) ab. Studienbeginn ist zum Sommer- und Wintersemester möglich. Ein Numerus Clausus ist nicht vorhanden. Es werden Studiengebühren erhoben. Die Vorlesungen finden vorwiegend am Campus in Ansbach statt. Unterrichtssprache ist Deutsch. Der Studiengangsleiter ist Prof. Dr. Jochem Müller.

The part-timeCreative Management (KMA) programme is completed Master of Business Administration (MBA) degree after four semesters of regular study. A Numerus Clausus is not available. Tuition fees are charged. Lectures are mainly held on the Ansbach campus. The language of instruction is German. The course director is Prof. Dr. Jochem Müller.

Creative Management is accredited by the Accreditation, Certification and Quality Assurance Institute ACQUIN.


The two-year part-time MBA program is the ideal opportunity to combine your professional career with further academic training. The contents of the course are specifically geared to the development of management qualifications and personal development. Through this unique part-time study, the personality matures and one's own decisions and leadership become more far-sighted, creative and holistic. Executives who possess creativity and innovative strength have a clear competitive advantage. Your companies become outperformers. This has become clear, for example, in the innovative ideas of a Steve job that have revolutionized entire industries.

Advantages for companies and students

Students benefit from the personality-building content of the part-time MBA programme. In addition, the companies receive a valuable contribution to securing skilled workers and for their own employer branding. The MBA programme will be a valuable instrument for adapting to the future demands of the market:


  • Promotes creativity as the most important management qualification and increases the innovation and competitiveness of the company.
  • Enables a systematic and holistic development of employee competence and opens up development opportunities.
  • Creates increased employee loyalty through the possibility of part-time studies, especially for specialists with a Bachelor's degree and/or many years of professional experience.
  • Continuing to train proven employees from your own ranks reduces the probability of misplacing an important position with unknown junior staff.
  • By supporting top performers to study part-time, companies can significantly improve their corporate image and increase their attractiveness as employers.
  • The extra-occupational students promote the integration of university and company and bring about a continuous exchange of knowledge between theory and practice.
  • The extra-occupational students promote the integration of university and company and bring about a continuous exchange of knowledge between theory and practice.

Target group

The course is aimed at participants who are interested in a scientifically based but also very practice-oriented further education. It is designed as a postgraduate continuing education programme. Managers, entrepreneurs, executives, decision makers, practitioners with or without an economic background who would like to qualify for higher management tasks are in demand. Enterprises can use the MBA study as personnel development and promotion program, in order to promote their talents and bind them to the company on a long-term basis.

Teaching Methodology and Presence Phases.

[Translate to Englisch:]

teaching methodology

The CREA LEADERSHIP® Competence Model reflects the crucial areas of competence that managers need for the successful implementation of their management tasks. This model focuses on holistic personality development (professional, methodical, social, intuitive and personal competencies).

On the basis of the CREA LEADERSHIP® competence model, the different creative strengths of each individual can be used in a structured way in the innovation process. All five fields of competence are systematically promoted and further developed in the MBA program.

Executives are particularly challenged to create framework conditions for creative problem-solving processes. The part-time MBA course in Creative Management provides approaches and answers. Creative managers lead their companies with up to six times higher growth rates and success rates than their competitors.

The part-time MBA course in Creative Management supplements the specific initial academic training with targeted leadership training for managers and high-potential employees from a wide range of disciplines.


attendance phases

the courses take into account the special situation of working people. The organizational effort and the short attendance phases are optimally adapted to the professional activity of the participants.

  • 1st - 3rd semester: 13.5 attendance days per semester + 1 block course.
  • 4th semester: attendance time only during the review and to supervise the Master's thesis.
  • Classes Attendance days: Friday: 13.15 hrs to 19.15 hrs.
  • Saturday: 9.00 o'clock to 18.00 o'clock
  • Block event: 3-day module.

Classes take place in limited small groups and special creative rooms using the latest teaching technology at the Ansbach University of Applied Sciences. Some of the block events are held at external venues. Students are personally supervised throughout their studies. The first-class success rate of the course shows that it is very easy to study.



The lectures take place in the Creativity Centre of the Ansbach University of Applied Sciences. Special, scientifically developed teaching and learning methods are available here, which make this course unique.

Admission requirements

Qualified persons are those with a university degree (Bachelor's, Diplom, Magister or equivalent) and at least one year's professional experience after completing their first degree or providing evidence of a relevant practical activity.

In addition, there is an aptitude test (test or selection interview) to prove the suitability for the course of study.

Proof of the required German language skills of applicants who have not acquired their study qualification at a German-speaking institution. The corresponding proof is provided by passing the German language examination for admission to higher education. German language skills are considered sufficient for the MBA programme "Creative Management" if at least DSH level 2 (DSH2) or TestDAF level 4 (TDN4) has been reached in all parts of the examination.

Dates, registration and costs

Summer semester: Registration is possible from 2 November to 15 January. Study begins on 15 March.

Winter semester: Registration is possible from 2 May to 15 July. Study begins on 1 October.

Fees are charged at Bavarian universities for extra-occupational studies. These fees are calculated in such a way that they cover the additional costs arising from the special form of organisation. The costs per semester amount to 3,750 € tuition fees plus 42 € student union fee.

The Staff

Ralph-Peter Kappestein

Ralph-Peter Kappestein – Leiter Studierendenservice der School of Business and Technology (SBT)

Leiter Studierendenservice der School of Business and Technology (SBT)


  • Leiter Studierendenservice der School of Business and Technology (SBT)
  • Mitglied Senat und Hochschulrat

Betreute Studiengänge:

  • Interkulturelles Management in Voll- und Teilzeit (B.A.)
  • Angewandte Kunststofftechnik (B.Eng., berufsbegleitend)
  • Strategisches Management (B.A., berufsbegleitend)
  • Wertschöpfungsmanagement (B.A., berufsbegleitend)
  • Kreatives Management (MBA, berufsbegleitend)
  • Angewandte Forschung und Entwicklung (M.Sc.)
  • Applied Research in Engineering Sciences (M.Sc.)
  • Energiemanagement und Energietechnik (M.Eng.)
  • Internationales Produkt- und Servicemanagement (M.A.)
  • Leadership (M.A.)
  • Medizintechnik (M.Eng.)
  • Multimediale Information und Kommunikation (M.A.)
  • Multimediales Didaktisches Design (M.A.)
  • Public Relations und Unternehmenskommunikation (M.A.)
  • Zertifikatslehrgang Leadership im Gesundheitswesen

Heike Machmer

Heike Machmer – Studiengangsassistentin Kreatives Management (KMA)

Studiengangsassistentin Kreatives Management (KMA)


  • Studiengangsassistentin Kreatives Management (KMA)
  • Studiengangsassistentin Leadership im Gesundheitswesen (LSG)

Prof. Dr. Jochem Müller

Prof. Dr. Jochem Müller – Studiengansleiter Kreatives Management (KMA)

Studiengansleiter Kreatives Management (KMA)


  • Studiengansleiter Kreatives Management (KMA)
  • Professor Betriebswirtschaft (BW)
  • Leiter Controlling Forum
  • Leiter Institut für kreatives Marketing MARKETIA


  • Schwerpunkt Controlling
Dr. Jürgen Rippel – Lehrkraft für besondere Aufgaben Kreatives Marketing (KMA)

Dr. Jürgen Rippel

Lehrkraft für besondere Aufgaben Kreatives Marketing (KMA)

+49 (0)981 4877-174 50.3.5 Montag 10.30-11.45 Uhr, nach vorheriger Vereinbarung vCard

Dr. Jürgen Rippel

Dr. Jürgen Rippel – Lehrkraft für besondere Aufgaben Kreatives Marketing (KMA)

Lehrkraft für besondere Aufgaben Kreatives Marketing (KMA)


  • Lehrkraft für besondere Aufgaben Betriebswirtschaft (BW)
  • Lehrkraft für besondere Aufgaben Kreatives Marketing (KMA)

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