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8.8.2017
Friedensfest

Christlicher Feiertag. Nur in Augsburg (Bayern)

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15.8.2017
Mariä Himmelfahrt

Christlicher Feiertag. Nur im Saarland, in Bayern nur in Gemeinden mit überwiegend\r\nkatholischer Bevölkerung.

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Digitalization Strategy & Analytics


Course objectives

The learning objective is to understand the impact of Digitalization and Big Data Analytics on all aspects of life and the opportunities as well as risks associated with the digital disruption leading into a New Digital Age.

Besides the understanding of the concepts, this course allows students to perform Data Analytics themselves via exercises using a selection of tools from the following list: Microsoft Excel 2016, Webtrek, GoogleAnalytics. 


Content

Digitalization

  • Disruptive innovations via digitalization
  • Challenges and opportunities


Analytics

  • Origin, volume and format of data
  • Analytical methods and tools
    - Exploratory data analysis (descriptive, predictive)
    - Clustering, Association rules, Classification
    - Text analysis
    - Data visualization (Dashboards)


More course details


Lecturer:

  • Professor Bernd Heesen, Ansbach University of Applied Sciences, Germany