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The study program qualifies the graduates to take on management jobs in different functional areas and different industries. They posess professional skills in economics, business administration and international management. The international orientation of the program is not only reflected in the content of many courses but also by the fact that many courses are taught in English.

Besides the international orientation of the curriculum the students can elect to visit lectures on topics like sports-management, sports-marketing and event management which prepare the students for professions in that field as well.

According to their personal interests, the students can select among three majors and extend their knowledge in one of the following areas:

  • Strategic Management & Entrepreneurship
  • E-Business & Multimedia
  • Sportjournalism Print Media & Television